The Mavens of Marketing
The Mavens of Marketing is a weekly podcast hosted by Rachel Durkan and Kerry Barret. It discusses innovative, and timeless marketing, sales, and business growth strategies. Joined by marketing and sales experts from around the country, each episode covers marketing and sales concepts leaving you with insights that will impact your growth strategy.
Episodes
Can your business be successful without running paid ads? For most businesses paid advertising is a marketing staple. However, by determining which platform your audience is on, there is a way to leverage social media and build relationships with your audience without paying for ads. Taylor Francois is a seven figure business strategist who has mastered bringing brands to the forefront without spending money on ads. Tune into this ...
If you have wanted to write a book or thought of publishing your existing work, this episode is for you! Julie Broad, joins the Mavens to discuss the resources you need to market a book, what realistic goals for publishing are, and why planning for your audience before you start typing matters.
Julie Broad
Site: https://booklaunchers.com/
If your email campaigns suffer from low click-rates, you are not alone. Email campaigns are an effective part of most marketing plans. But, how can you ensure your email is not lost in the void? What steps can you take before you hit 'send' to reach the right audience for your message? Kelsey Johnson, Product Marketing Manager at AWeber, joins the Maven's to talk about what makes an email compelling enough for your audience to take...
Sequencing is important and it is crucial to you marketing plan! When it comes to marketing plans we all want to start smack dab in the middle with a logo and brand colors. Today on the Maven's Vicki Harte explains why sequencing is important in marketing and the order of operations to ensure you are getting the marketing puzzle pieces to fit!
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Facebook Paradigm Marketing and Design: https://www.f...
300%! You read that right! 300% is the increase in click throughs businesses saw by adding video to their emails! If you have not been using video as a marketing tool, Rachel and Kerry will show you why you should! Join the Maven's as they break down the 'video funnel', what is it and why is it an important touch to add to your marketing endeavors!
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Facebook Paradigm Marketing and Design: https://...
70%, that is the increase companies report in registration for virtual events vs. in-person events. If you have not considered hosting virtual events what is stopping you? Virtual events are here to stay and present businesses with opportunities to expand their audience, attract decision makers, and grow their lead lists. In this episode of the Maven's of Marketing Lorena Mosquera breaks down the benefits and steps to follow for ho...
Have you considered using sponsorship as part of your marketing endeavors? If not, you might want to reconsider! Sponsorships present a unique opportunity for organizations because, unlike paid ads, they foster a two way relationship between the sponsor and the product or event. Through sponsorships you are endorsed, promoted, and the audience reciprocates with being thankful for the sponsorship.
Ken Ungar
Site: https://charge...
Have you considered SEO for your business? If so, is it working for you they way it should? Hiring an SEO agency that produces an ROI can be incredibly challenging. Join the Maven's this week as they speak with Steve Wiideman, MVP of the SEO world! He will share the secrets to a truly impactful SEO strategy and even share some case studies of some of his biggest clients.
Site: https://www.wiideman.com
What are the most excitng trends in AI and what exactly is AI? The use of AI in businesses has grown by 270%! 9 in 10 leading businesses have invested in AI technology. In this episode of the Maven's of Marketing John Wall takes a deep dive into what AI is, how it can be used, and privacy laws surrounding the technology. If you have ever wondered how AI is used to streamline businesses this is the episode for you!
Site: https:...
An astounding 80% of B2B leads come from LinkedIn. This professional networking site is quickly becoming one of the most important marketing platforms in the world. Are you interested in building your network and gaining increased exposure for your business? Tune in to this week's episode of the Mavens of Marketing featuring Deanna Russo, LinkedIn Strategist and founder of Leverage Up. Learn how she grew her LinkedIn audience 25x i...
Building relationships with your audience is the fastest way to grow a community around your brand. So, how can social media help you target the right people and grow your online presence? This week on the Mavens of Marketing Brooke Riley, the creator behind Re-Fabbed, will share how she grew a community of 1+ million engaged customers and became known as one of the business world's top innovators.
What exactly does it mean to be a social seller? Although social media is sometimes seen as a supplemental marketing tool, savvy sellers have found out how to use social algorithms to generate major profits. This week on the Mavens of Marketing, we talk with Ryann Dowdy, the CEO and Co-founder of Social Sellers Academy. Ryann will share her tips for social success and how the human-to-human connection approach is building the next ...
Did you know that online education is a $365 billion annual industry? Knowledge is a highly desirable asset that you can leverage to build a community of highly engaged leads. Course marketer extraordinaire, Destinee Berman, will discuss how to meet a need in the market and generate content that converts on this weeks episode of the Mavens of Marketing.
Site: https://destineeberman.com/
A headshot is more than just a picture - it's a marketing asset that is vitally important to your professional identity. Think about this: how many times is the headshot on your company page or LinkedIn profile the first impression you'll make with a potential client? This weeks guest on the Mavens of Marketing is Mark Atteberry. Known as the headshot photographer to the stars, he will share his expertise in capturing an authentic ...
Influencers and branded partnerships are taking over the marketing world. This week on the Mavens of Marketing, Supermodel Eugenia Kuzmina joins Kerry Barrett and Vicki Harte, to share her tips for finding the right influencers that align with your brand.
TW - https://twitter.com/Eugeniakuzmina1
IG - https://www.instagram.com/eugeniakuzmina/
FB - https://www.facebook.com/eugenia.kuzmina
More and more brands are transitioning to a personal branding strategy that infuses personality into a business model. This week on the Mavens of Marketing, Kerry Barrett and Rachel Durkan are joined by Chief Personality Officer of More than Words Marketing, Danielle Hughes, who shares the importance of creating messaging that brings out your personality.
IG - https://www.instagram.com/bitchcanmove/?hl=en
LI - htt...
What can a successful networking strategy do for your business? Building the right network can accelerate business growth, but where do you start? This week on the Mavens of Marketing, Kerry Barrett and Rachel Durkan are joined by Kelly Hoey, who shares her secrets to successful networking and how to incorporate networking into your marketing strategy.
Instagram - https://www.instagram.com/jkellyhoey/
LinkedIn - h...
How can a unique value proposition impact your sales success? On this week’s episode of the Mavens of Marketing, Kerry Barrett and Rachel Durkan are joined by Heather Monahan, who shares how to identify your unique value proposition and use it to differentiate your sales strategy.
Heather Monahan
IG - https://www.instagram.com/heathermonahan/
Course marketing is a 365-billion-dollar industry, but it can be hard to stand out in a saturated marketplace. On this episode of the Mavens of Marketing, Teresa Heath-Wareing joins Kerry Barret and Rachel Durkan, where they discuss the importance of a quality lead magnet and how to stand out in a noisy marketplace.
Teresa Heath-Wareing LI - https://www.linkedin.com/in/teresaheathwareing/ &...
Most companies struggle with ineffective messaging, but why and how does messaging go wrong? In this episode of the Mavens of Marketing, Tim Pollard, founder of Oratium, joins Kerry Barrett and Rachel Durkan, where they discuss how to improve the quality of your message and ensure it’s received the way it’s intended.
Tim Pollard LI - https://www.linkedin.com/in/tim-pollard-8145a54/
Contact Us: http://www.para...
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