In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina.
Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible.
The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams.
Tune in for a masterclass in growing your design business and fostering meaningful industry relationships.
00:00 Introduction to The Designer Within Podcast
00:56 Recap and Introduction to Part Two with Sarah Lynn Brennan
02:07 Sarah's Journey to Opening Her Own Showroom
03:44 Building Partnerships and Overcoming Challenges
05:09 Creating Accessible Luxury Design
08:51 Balancing Full-Service and Retail Offerings
18:38 The Importance of Strategic Partnerships
23:32 Masterclass in Growing Your Business
24:22 The Power of In-Person Meetings
24:56 Offering Solutions and Building Relationships
27:26 Deliverables: Physical and Experiential
28:04 Setting Expectations and Milestones
34:57 Balancing Business and Personal Life
38:19 Final Thought
5 Things I'd Do Differently If I Started My Design Business Today
A free 5-part private podcast course for interior designers who want real clients, real profit, and a clear plan.
✅ Price your services with confidence
✅ Land your first paying client
✅ Build a professional brand from day one
…and more.
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