Episode Summary:
If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson.
From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated playbook. I’ll also share the one thing Mosseri didn’t say out loud, but every creative business owner needs to hear.
Interior designers, content creators, and creative entrepreneurs—this episode will shift how you show up on Instagram moving forward.
What You’ll Learn:
- The truth about hashtags in 2025 (spoiler: they’re not helping your reach)
- Why Lives aren’t being prioritized—and what to do instead
- The new “content ecosystem” approach to Reels, Stories, Posts & Carousels
- The strategy shift Instagram wants from you—and how to deliver it
- How to use “Trial Reels” to test what works and grow smarter
- The real reason your content isn’t getting seen—and the fix
Mentioned in the Episode:
- Build Your Tribe Interview with Adam Mosseri
- The McClain Method on Instagram: @themcclainmethod
- Free Download: Instagram Strategy 2025 Fast Action Checklist
👉 Follow me on Instagram: @themcclainmethod
👉 Subscribe to The McClain Method wherever you listen to podcasts
FREE DOWNLOAD: Instagram 2025 Strategies Checklist https://mcclainmethod.com/ig25
00:00 Introduction: The Truth About Instagram in 2025
00:21 Welcome to the McLean Method
01:16 Instagram's 2025 Strategy Unveiled
Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.
CLICK HERE to watch now at https://mcclainmethod.com/dbft-video-optin
🖥️ FREE ON DEMAND VIDEO TRAINING: How to Build a Six-Figure Interior Design Business CLICK HERE
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin
Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com