Episode 78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business
Hey y’all, welcome back to The McClain Method Podcast! Today, I’m bringing you some amazing information from my YouTube channel and adapting it for the podcast. If you haven’t subscribed to my YouTube yet, check out https://www.youtube.com/@mcclainjohn for more content with visuals!
In today’s episode, we’re diving into a game-changing shift happening on Instagram: it’s becoming a search engine. Instagram isn’t just for scrolling photos anymore—it’s a powerful discovery tool for businesses, products, and services. I’m going to walk you through how Instagram’s search features have evolved, what this means for your business’s visibility, and how you can optimize your content to make sure you’re showing up in those search results. Plus, with AI now pulling from Instagram, your posts could show up in AI search results too!
You’ll learn how Instagram’s search engine evolution can increase your visibility and grow your business. I’ll share practical tips for optimizing your profile, captions, and hashtags, and explain why Instagram’s object recognition and alt text are key to getting discovered.
So, stay tuned and get ready to leverage Instagram’s search engine evolution to boost your audience reach. Don’t forget to share this episode with a friend or business owner who needs to know this!
TO DO: After listening, take 15 minutes to audit your Instagram: update your bio, optimize a post’s caption, and add location tags to increase your visibility!
Design feels natural. Business doesn’t. And that is frustrating.
Design Success Academy was created to help interior designers finally feel confident running the business side of their work.
Inside the program, you’ll learn how to price with clarity, create simple systems, position yourself professionally, and build a business that actually supports your creativity.
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