In this episode of The Meat Dudes Podcast, we sit down with Jerry Cassady and Ginette Gottswiller from the American Wagyu Association to break down the launch of their new Authentic Wagyu Label — a USDA-certified program designed to protect the integrity of Wagyu beef in the U.S.
We dig into:
Why the label matters in a crowded, often confusing beef market
How DNA verification, traceable genetics, and marbling standards are used to define truly authentic Wagyu
What ranchers, butchers, and consumers need to know when buying or selling Wagyu beef
And how this program could reshape the future of American Wagyu
Whether you're a beef nerd, a rancher, or just tired of being duped by "Kobe-style" claims, this episode breaks down how to trust what’s on your plate — and why the AWA is leading the charge.
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