The Media Copilot
Hosted by journalist Pete Pachal, The Media Copilot is a weekly conversation with smart people on how AI is changing media, journalism, and the news.
Episodes
AI risk and the tenacity required.
In this special episode of The Media Copilot podcast, we're diving into the seismic shifts AI is causing in digital publishing. I recently hosted a webinar on AI Risk and Resilience for Publishers, where we unpacked how AI search engines are disrupting traditional traffic flows and what that means for content creators. The implications are significant: if audiences no longer need to visit p...
When chatbots summarize your reporting instead of sending audiences to your website, who really wins—and how can creators fight back?
Ahmed Malik, CEO of ScalePost, joins The Media Copilot to unpack the act of AI disintermediation. It’s a term that’s thrown around a lot, but it’s just a fancy word for when an AI chatbot like ChatGPT or Perplexity writes a summary based on a topic instead of directing a person to a website.
Tha...
Jane Barrett, Head of AI Strategy at Reuters, joins The Media Copilot to share how one of the world’s largest news agencies is actively shaping the future of AI in journalism—without crossing the line on trust.
AI is rewriting the rules of content, but who’s writing the rules for AI in newsrooms? At Reuters, Jane Barrett is making sure they’re not written for them. As Head of AI Strategy, Barrett has led one of the most ambitious an...
Jonathan Roberts of Dotdash Meredith unpacks how one of the largest digital publishers is adapting to AI and the changing nature of online audiences.
The media business is no stranger to disruption—but AI is changing the rules of engagement faster than most companies can respond. At Dotdash Meredith, Chief Innovation Officer Dr. Jonathan Roberts is trying to stay not just afloat, but ahead. This week on The Media Copilot, I talk wit...
A revealing conversation with NewsGuard’s Steven Brill on trust, truth, and the battle for clean data in the AI age. The AI era is rewriting the rules of media — but what happens when disinformation sneaks into the algorithms shaping what we see and believe?
This week on The Media Copilot, I sat down with Steven Brill, a legend in the journalism world and co-founder of NewsGuard, the company working to restore trust in news. St...
By using AI, hyperlocal news platform Patch expanded from 1,100 to over 30,000 communities in a matter of months. How they did it without creating slop.
This week on The Media Copilot, I sat down with Warren St. John, CEO of Patch, to explore how AI is driving this exponential growth. Patch’s AI-powered newsletters can now spin up hyperlocal updates for virtually any ZIP code in the U.S., offering a new model for personalized, commu...
We're slashing the price of our AI course for PR and media professionals for one day only.
The results from the first cohort of AI for PR & Media Professionals are in. The six-week AI training course closed on Tuesday with two dozen students showing capstone projects that incorporated advanced AI techniques like automations and custom tooling, often pairing them with popular tools like Perplexity and Claude. The AI-enhanced work...
When Dow Jones’ business intelligence service went down the path of AI, it was determined to avoid stepping on any copyright mines.
This week on The Media Copilot, I sat down with Traci Mabrey, General Manager of Factiva, the business intelligence platform from Dow Jones. Unlike many AI companies that scrape publicly available data without permission, Factiva has secured licensing agreements with all 5,000 of its content provide...
For decades, local journalism has been in decline—shrinking budgets, newsroom closures, and disappearing community coverage have left behind what experts call "news deserts." But could AI change that? Could it actually help rebuild local news, making it more accessible, efficient, and sustainable?
This week on The Media Copilot, I sat down with Mark Riley, former Senior VP of Innovation at Dow Jones and founder of Math...
AI is rewriting the rules of media, but not all change is for the better. As AI slop floods the internet, the battle over quality, ethics, and authenticity has never been more urgent.
This week on The Media Copilot, I sat down with Kate Knibbs, senior writer at Wired, to dissect the murky world of AI-powered content farms. Her investigative reporting on how SEO masterminds are snapping up legacy media domains—like The Hairpin—to chu...
AI is fundamentally reshaping the media landscape, but who ensures that publishers get fairly compensated for their content?
As AI companies build massive language models, they often rely on vast amounts of content—much of it scraped from publishers without proper attribution or payment. This week on The Media Copilot, I sat down with Annelies Jansen, Chief Business Officer of ProRata AI, a company on a mission to change that.
Foun...
AI is changing the way people tell stories — both PR professionals and journalists. Is it possible both might lose the most important part: authenticity?
The media and communications industry is undergoing a seismic shift, and AI is at the center of it. From content creation to media relations, artificial intelligence is fundamentally changing how PR professionals, journalists, and storytellers operate.
This week on The Media C...
AI is transforming the newsroom, redefining how journalists gather and analyze information, and pushing the boundaries of efficiency and storytelling.
This week on The Media Copilot, I’m joined by Francesco Marconi—AI pioneer, former Associated Press executive, and founder of AppliedXL, a company revolutionizing how we extract actionable insights from real-time data. Francesco’s career spans over a decade of innovating at the i...
AI is redefining how PR professionals and journalists collaborate, bringing new efficiencies while challenging the balance of authenticity and connection.
This week on The Media Copilot, I’m joined by Michelle Songy—founder and CEO of Press Hook, serial entrepreneur, and one of the most innovative minds at the intersection of AI and media. From her start in finance in London to founding a fintech startup acquired by American Expres...
AI tools are becoming essential partners for writers and creators, opening new possibilities for research, storytelling, and bringing ideas to life.
This week on The Media Copilot, I’m joined by Alexandra Samuel — author, data journalist, keynote speaker, and one of the most forward-thinking voices on the intersection of creativity and AI. Alexandra doesn’t just use AI as a tool; she’s embraced it as a full-fledged collaborator, cr...
From custom news summaries to uncovering biases, AI can do a lot more than follow trends.
This week, I’m excited to talk to Robert Caulk, Founder of Emergent Methods and the creator of AskNews. Rob has spent years exploring the intersection of AI, machine learning, and media, and his latest project brings a fresh perspective on how we consume news. AskNews isn’t just another chatbot—it’s a tool designed to analyze and present news ...
How Clare Spencer is leveraging AI to redefine journalism, revolutionize content creation, and address the ethical complexities of modern media.
In this episode of The Media Copilot, Pete Pachal sits down with Clare Spencer, a journalist and producer whose innovative work with AI is reshaping the future of media. At the BBC, Clare was part of a pioneering team experimenting with GPT-3, exploring its potential in newsrooms long bef...
The Race to Monetize AI's Content Appetite and Build the Bridge Between Publishers and AI
This episode is sponsored by Adobe Stock.
I'm excited to share this week's episode of The Media Copilot, where I had a fascinating conversation with Dan Goikhman, the innovative force behind Dappier. As we dive into the evolving landscape of AI and publishing, we tackle one of the most pressing questions facing our industry: how do we make AI ...
Can AI Avatars Build Trust in the Newsroom?
This episode is sponsored by Adobe Stock.
This week on The Media Copilot, I’m thrilled to welcome Adam Mosam to the show. Adam is the founder of Channel 1, the groundbreaking news platform where AI avatars serve as anchors, delivering real news that’s entirely scripted, produced, and distributed by AI. Since Channel 1’s teaser video went mega-viral in late 2023, the platform has become a...
The Media Copilot is partnering with The Upgrade for a comprehensive six-week AI course tailored for PR and media professionals. Explore the course here.
As you may know, in addition to hosting a podcast, I also teach media professionals — newsrooms, PR firms, and more — on how to apply AI to their work. I've taken all kinds of AI courses and constantly try out new tools, and I've distilled all that and put the best parts into an ...
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