The Media Download with John Ondo
The Media Download with John Ondo is a podcast packed with tips, tricks, and current media trends with practical ideas to help you improve your media quality. Whether you’re a seasoned professional or just getting started with your own social media content, you will find time-saving, quality-increasing ideas here. Drawing on John's decades of Emmy Award-winning experience in broadcasting and digital media, John shares production shortcuts, & creative strategies to help your projects look and sound more polished. From video and audio to storytelling and workflow, The Media Download is your go-to resource for smarter, better media.
Episodes
5 Hacks to Instantly Improve Your Voiceovers
In this episode of the Media Download, John Ando shares five practical tips to instantly enhance your voiceovers. Whether you're recording yourself, directing talent, or working with clients, these communication-focused hacks will help you achieve better results. Learn how to underline key words, give directions, project your voice, do a backup take, and effec...
Managing AI Impact on Media and Business: Avoiding AI Accidents
In this episode of Marketing Media and Cupcakes, John and Angel delve into the effects of AI on media and business. They discuss the potential pitfalls of AI-generated content, emphasizing the importance of human review and maintaining authenticity to avoid damaging one's brand. The discussion includes relatable anecdotes and statistics high...
Marketing Media and Cupcakes: Cracker Barrel Rebranding and Its Fallout
In episode 78 of Marketing Media and Cupcakes, hosts John and Angel Ondo discuss various aspects of marketing and media amidst the seasonal joy of fall. They dive into the controversial rebranding of Cracker Barrel, analyzing its impact, audience reception, and the underlying reasons behind such changes. They critiqued the company's ...
The Return of Marketing Media and Cupcakes: COVID, Struggles, and Resilience
On February 8th, 2021, John and Angel Ondo's podcast 'Marketing Media and Cupcakes' vanished, with no explanation. Returning after four years and seven months, the couple reveals the real story behind their hiatus. Following a positive COVID-19 diagnosis, Angel experienced health challenges that deeply impacted their life and sm...
More interesting than the actual game, the commercials on this year's Super Game made some impressive statements. John and Angel review their favorite ads based on how well they made the connection between the brand and the content.
John's commercial and documentary background leads to his belief that its not enough to have a memorable ad, it must remind you of the actual brand who made the ad.
Welcome to episode 75 of Marketing Media & Cupcakes, where we bring best practices for your business. This week John and Angel discuss best practices for your business. Angel has been training staff at her Fortune 500 company for many years. Traning is critical to having a consistent voice for your customers and clients. She shares 4 quick tips that can help your training be more effective. John is a licensed dron...
Email remains the most accepted way to connect with business communications. Even more so after 2020 and social media platforms becoming less reliable for existing. Angel reviews her best practices for composing emails.
1) Be clear and concise
2) Proofread
3) Copy back important point or responses
4) Use subject lines keywords to get attention
5) Don't say anything you don't want to...
John and Angel are joined by guest Terry & Nay Dismore, small business owners, as they share ideas on how you can set effective realistic goals for 2021 for your business.
They suggest that you shoot for small wins, finding areas that are nagging your productivity and set to resolve those issues.
Listen to the right people. Don't let Covid talk discourage your mojo for success.
In...
This week John & Angel discuss how the pandemic and the changing regulations have forced businesses to look at best practices. Angel shares tips on dealing with customers who are upset with late deliveries.
Then John shares 5 of his personal favorite documentaries and how they relate to telling a story in our media
Finally Angel shares 3 quick dishes you can make in just minutes to take to that ...
There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers.
John's 7 Words or Phrases you should avoid in your ad copy
1) Quality
2) Contract
On this podcast:
- Angel Shares 5 tips that will help your customer relationships with your business.
- John will share changes we are making as of this episode to upgrade Marketing Media and Cupcakes
- Angel shares some holiday dessert ideas that are Easy As Pie!
5 Ways to improve Listening to your Customers
- Remove Distractions - and make sure your team know you want them to completely focus on the customer ...
How important is believing and inspiring success in your business? Author & Podcast host Monica Guidry joins John and Angel to share about positive affirmation is not just some feel good team building activity but an actual best practice!
Find out more about Monica: monicacguidry.com and her podcast is at: wholeheART with Monica Guidry
For more on John's media business: OndoMedia.com
...
What can we learn from political ads about how to better communicate with our customers? John and Angel discuss some of the points from a great article in Center for Civic Design (link here) about how to communicate with voters. But if you remove the word voter and replace it with customers, the same rules apply.
Key thoughts 1) Know your media
2) Have a professional media design
3) Answer questi...
Attorney Rachel Alvarez from Orlando Florida joins us this week to dicuss best practices for you or your employees. We will disucss when can you use social media with your team to help your business, and how to best do that. And if you need to let an employee go the best ways to protect yourself.
For more on Rachel Alvarez
For more on John's business Ondo Media
For more on Angel's Cust...
Terry Dismore is a business consultant, and radio show host. He shares about his brand new podcast, "Quiz the Diz" which is premiering this week. How you can ask him questions about life, business and living a prosperous life. Terry answers some of our questions on the podcast today.
Find "Quiz the Diz" on all podcast apps.
Like and share Marketing Media & Cupcakes on Faceboo...
After John's brief rant about how he feels iPhones are not as easy to use as they use to be, he and Angel are joined by Lifestyle Strategist Monica Guidry. Monica is an entrepreneur and broadcaster who is helping her clients find passion in their business and lives. Fear is a big issue for most clients she meets with.
Find out more about Monica: monicacguidry.com and her podcast is at: wholeheART with M...
Orlando Florida Bankruptcy attorney, Rachel M. Alvarez Esq. ,challenges the stereotypes of what bankruptcy is. Rachel will share when is the best time to consider a bankruptcy or when just a refinance or financial restructure is necessary. The main idea is you need to stay in control of your finances rather than letting credit card companies run your life and debt. She will explain the differences of Chapter 7 , 11 &a...
Everyone knows 2020 has changed the thinking for business, it has also forced non-profits into developing new ways to share the needs with their donors. Michele Savoldi is the Sr. Manager of Corporate Relations for the Greater Cleveland Area Food Bank. She share with John & Angel how they have developed new ideas for online fundraising in 2020. We discuss how these trends will work out in 2021 as a hybrid fundrais...
John and Angel discuss the 4 biggest problems small business owners deal with daily with marketing their small business.
1) Not Enough Time
2) Consistency
3) Content Creation
5) Tracking the results
John will share his thoughts in regard to this.
Angel also shares a new Gluten Free recipe that will bring out the best flavor to your Gluten Free cupcakes
6 cups Brown Rice Flower
John and Angel share how small business owners can start a business by carefully using credit cards to get started and transition into bank loans. They discuss how there is a different philosophies between handling personal debt and business debt. That you need to seperate the two concepts.
We also discuss how you buy time with credit cards, but you can also get burnt when you don't make the same as cash...
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