31. Why being easily reachable is so important in the media

In episode 16 of this show, I discussed what the one goal of every media interaction you have should be – every email, every phone call, every conversation before and after an interview – and with every reporter, writer, journalist, show host, show producer – everyone, every time. That goal is to help them do their job, to make their work easier.

And the reason you do that is to make them think of you whenever they need an expert in your area.

Many of the interviews you will do will come about fairly quickly. And you need to be ready to help at a moment’s notice.

The more people in the media can trust you to respond to their emails or calls quickly and talk to them, even do their interviews, as soon as possible, the more they will reach out. You will become their go-to expert in your field, and they will use you even more than you expect.

By being helpful, and being responsive, they will help you get more customers, clients or patients.

One of the things I do with the clients I work with one-on-one is that you and I build a system for getting media interviews, and build a database of reporters, writers, show hosts and producers who you help on a regular basis, so that they reach out to you over and over to do interviews for their shows or publications.

Now please remember, that just like my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.

If you want to learn more…if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don’t even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.

Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you’re trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.

Also, pick up my FREE eBook – The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.