The Micro-Influencer Economy with Alia Ahmed-Yahia and James Bosworth

Kim Kardashian was recently featured on the cover of Business of Fashion with the headline “The Age of Influence.” “Truer” words may never have appeared in print. Indeed, the influencer economy on Instagram alone is worth an estimated $1 billion and rising with a bullet. While deals with the top influencers can be worth millions of dollars, there is a widening sweet spot for so-called MicroInfluencers (loosely defined as having between 10,000 and 100,000 followers). A widely read article on Medium’s The Startup blog unabashedly asserts that MicroInfluencer Marketing is “The Game in 2018”. In fact, MicroInfluencers are in many ways more valuable to brands in that they tend to have a more loyal and engaged follower community.  

Alan is joined in the HBA podcast studio by Alia Ahmed-Yahia and James Bosworth, co-founders of The Spyglass Collective. Spyglass is a collective of experts in marketing, content and business development working with design and experience-centric brands on marketing, content and strategy. Alia is also a fashion influencer under her handle The Style Scout, with 15k Instagram followers. James and Alia lead an in-depth discussion of the key drivers of the “MicroInfluencer Economy”, including what it takes to become a MicroInfluencer, how brands measure MicroInfluencer reach and engagement and plan campaigns, the increasing power of the MicroInfluencer economy and where influencer marketing is heading in 2019 and beyond. We hope you’ll tune in, listen and watch this conversation. 

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