In the business of software, how you charge is just as important as what you build. In this episode of The Meg & Amy Show, Meg and Amy sit down with Kyle Poyar, creator of Growth Unhinged and one of the leading voices in SaaS pricing and monetization. Kyle coined the term Product-Led Growth, and in this conversation he unpacks the seismic shifts happening in pricing – from the rise of hybrid and usage-based pricing to the new frontier of AI ARR.
Save your spot for Kyle's upcoming keynote:
How to Monetize Your Product in the AI Era | https://productdrive.userpilot.com/talks/how-to-monetize-your-product-in-the-ai-era/
Kyle's Substack:
https://www.growthunhinged.com/
Kyle's Blogs:
Usage-Based Pricing 2.0 | https://www.growthunhinged.com/p/usage-based-pricing-20
I'm Roasting Your Pricing Model | https://www.linkedin.com/posts/kyle-poyar_today-im-roasting-your-pricing-model-flat-fee-activity-7341873621071523841-ey8F?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAB5eYzoBji0hRFR25InbUtOYcrXhHjARevM
Intercom's Decisive Bet on AI | https://www.growthunhinged.com/p/intercoms-bet-on-ai
The State of B2B Monetization in 2025 | https://www.growthunhinged.com/p/2025-state-of-b2b-monetization
Blogs:
How Top Tech Companies Define ARR | https://www.mostlymetrics.com/p/how-top-tech-companies-define-arr
Books:
Likeable Badass | https://amazn.so/kQLSuBp
Connect with Kyle, Meg, and Amy:
Kyle's LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Instagram: https://www.instagram.com/megandamyshow/
LinkedIn: https://www.linkedin.com/company/the-meg-amy-show
Meg’s Website: https://www.megbear.com
Submit Leadership Corner questions to:
amywilsonadvisor@gmail.com