Modernizing Member Models

In this episode of Membership IQ, host Sarah Sladek talks with Curtis Nunley, a leader at the American Society of Civil Engineers (ASCE), about navigating and leading through transformational change. Curtis shares insights into ASCE’s recent decision to consolidate its multiple membership grades—combining full, associate, and affiliate categories into one unified level. This change aims to make ASCE more inclusive and reflective of the full spectrum of professionals contributing to civil engineering, including technicians, non-licensed practitioners, and those with varying educational backgrounds.

Curtis explains the cultural and strategic factors behind the decision, including its potential to engage historically underrepresented groups, such as graduates from HBCUs and community colleges. He emphasizes the importance of involving stakeholders in the change process, tailoring member experiences to generational preferences, and simplifying volunteer roles to support community building. The episode also touches on ASCE’s efforts to better engage younger members, especially Gen Z, through tools like social media, mobile accessibility, and flexible payment options.

This conversation is packed with practical advice for any organization looking to evolve membership structures, promote diversity, and build stronger intergenerational communities.