In this episode of Membership IQ, host Sarah Sladek welcomes Kate Solomon, MPS, Senior Manager, B2C Customer Segment, and ASME.
Kate shares her journey from being new to the association world to now leading innovative membership strategies. The conversation highlights her early career experiences, involvement in tweet chats that helped her connect with the community, and how Sarah’s books influenced her professional growth.
Kate discusses the evolution of membership engagement, the value of personalization, and why associations need to adapt their approach to attract and retain younger generations. They also explore what’s changed in member expectations and how data-driven strategies can empower more meaningful member experiences.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com