In this episode of Membership IQ, join host Sarah Sladek as she delves into the crucial topic of thriving through recessions within membership organizations. With her wealth of experience in working with associations, Sarah sheds light on the often overlooked 80% principle – a strategy that could make all the difference during economic downturns. She emphasizes the significance of focusing 80% of resources, time, and energy exclusively on members, fostering a strong membership culture and experience. By prioritizing members' needs and continuously providing value, associations can weather the storm of recessions and even see an increase in membership during crisis periods. Sarah's insights and practical advice on implementing a successful membership strategy make this episode a must-listen for anyone involved in membership organizations, whether they're currently facing a recession or preparing for the future. Tune in and get smart about membership strategies that stand the test of economic challenges.
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