Welcome back to The Membership IQ Podcast! Get ready for an eye-opening episode where Sarah Sladek dives into the world of membership. Today, things look a bit different—Sarah’s got her shirt and earrings on backwards, all to emphasize a critical point. Introducing her new book, The Member Shift: Why Members Leave and the Strategy to Bring Them Back, Sarah shares why it’s crucial to rethink how we approach membership. Reflecting on the trends since 1994, Sarah discusses the decline in association membership and the urgent need for change. Tune in to discover strategies for revitalizing engagement and reversing membership declines. Don’t miss this enlightening discussion.
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