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March 24, 2025 โ€ข 5 mins

A sustainable competitive advantage refers to a unique set of attributes, resources, or capabilities that enable a company to outperform its competitors consistently over the long term. It is a source of enduring strength and differentiation that allows a company to maintain market leadership, generate superior returns, and sustain profitability despite competition.

Winning for the long run ๐Ÿ†๐Ÿ”’ A lasting edge that competitors struggle to replicate.

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