This week, I’m talking about H-E-B’s wild heavy-metal T-shirt collab with designer Connor Dwyer. What started as a fun grocery-store-meets-metal-band mashup turned into one of the most viral merch drops of the year.
Here’s what’s happened:
- A fan design turned into an official partnership
- A charity angle raised $35,000 for Austin musicians
- A tech fail that left fans frustrated
- What small brands can learn about handling hype and demand
Hype is great—but make sure your system can take the hit. If your fans show up ready to buy, you’d better be ready for them.
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Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
Go from fuzzy thought to clear text fast with AudioPen: https://bigpromo.link/audiopen
AI Images and Chat in one place: https://bigpromo.link/magai
Setapp - over 200 quality apps for Mac - https://bigpromo.link/setapp
Wispr Flow for Voice Dictation - https://bigpromo.link/wispr
@Takeonetech - Ecamm Masterclass
https://bigpromo.link/ecamm-masterclass
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Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
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