Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy.
McDonald's and the US Open use collectible cups to increase customer engagement and sales.
Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End.
Gorton's is updating its image with retro-style merchandise for younger consumers.
Takeaways:
Try limited edition merch to support causes and generate interest in our brand
Consider collectible items that customers will keep and use often
Check our company's history for ideas when creating new merchandise
Include younger team members in design discussions to ensure we stay relevant
Think about unusual promotions like trade-in programs to stand out from competitors
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0:00 This week's topics:
0:49 The Makers of the SPAM® Brand Unwrap Limited-Edition SPAM® Musubi Day Merch Collection Benefiting Maui
https://www.prnewswire.com/news-releases/the-makers-of-the-spam-brand-unwrap-limited-edition-spam-musubi-day-merch-collection-benefiting-maui-302218012.html
SPAM® Musubi Day | Spam
https://www.spam.com/spam-musubi-day
4:00 McDonald's Launches New Collector's Meal That Includes a Seriously Cool Collectable
https://www.foodandwine.com/mcdonalds-collectors-meal-cups-8691129
The $10 million cocktail everyone is drinking at the US Open
https://finance.yahoo.com/news/us-open-grey-goose-concocted-090020591.html?ncid=twitter_yahoonewst_sjwumo1bpf4
7:35 Sonny's Nashville https://www.sonnysnashville.com/
Our Giant Squeeze Boozy Lemonade
https://www.instagram.com/p/C6grhqQOT_o/
8:00 Aldi Has a Copycat of the Sold Out Trader Joe’s Cooler Bags
https://www.yahoo.com/lifestyle/aldi-copycat-sold-trader-joe-130000718.html?guccounter=1
9:08 Lands’ End wants to dethrone the L.L.Bean Boat and Tote
10:29 This fish stick company just released some shockingly good merch for Gen Z - Fast Company
https://www.fastcompany.com/91181834/gortons-fish-merch-for-gen-z
Fish, but make it fashion - Gorton's Seafood
https://www.gortons.com/shop/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
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Links to this podcast
https://www.merchdrop.show/
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