Ep 176 12-16-2023
In this episode, we unpack three compelling case studies:
Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and brand recall.
White Castle's Classy Holiday Collection: Learn from White Castle's tasteful holiday merchandise, including a unique snow globe and subtly branded goods. This approach showcases how seasonal products can be both stylish and brand-centric. Seasonal merchandise, when done with elegance, can elevate a brand's perception and create lasting customer impressions.
Miller's Innovative Holiday Promotional Goods: Get inspired by Miller High Life's Dive-Bar Scented neon Christmas tree and Miller Lite's Beercracker. OH and we FINALLY got our Beernaments!
These items blend novelty with functionality, demonstrating how out-of-the-box ideas can generate buzz and consumer interest. Innovative and quirky promotional products can set your brand apart, making it memorable in a crowded market.
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This week's topics:
0:54 Outback Is Giving Away 1,000 Koala On The Walla Plush Toys Starting December 8, 2023 - Chew Boom
https://www.chewboom.com/2023/12/08/outback-is-giving-away-1000-koala-on-the-walla-plush-toys-starting-december-8-2023/
Koala on the Walla - YouTube
https://www.youtube.com/watch?v=7JgCiBJAzTg
3:35 From Water Bottle To Cheese Slider Tree Ornament: White Castle Holiday Merch
https://www.mediapost.com/publications/article/391133/from-water-bottle-to-cheese-slider-tree-ornament.html
Holiday 2023 - White Castle
https://www.mybrandmall.com/whitecastle/shop/gifts/holiday/holiday-2023
5:39 Miller High Life Releases the Merry High Light
https://www.foodandwine.com/miller-high-life-releases-the-merry-high-light-8411698
Merry High Light Giveaway | Miller High Life
https://www.millerhighlife.com/120th-anniversary
7:29 Cracks nuts, opens beer - meet the Miller Lite Beercracker
https://onmilwaukee.com/articles/miller-lite-nutcracker
Miller Lite Beercracker – Miller Lite Shop
https://shop.millerlite.com/collections/beercracker
8:00 Miller Lite Sells Six-Packs of Drinkable Beer Ornaments
https://www.foodandwine.com/news/miller-lite-beer-filled-ornaments
Holiday Collection – Miller Lite Shop
https://shop.millerlite.com/collections/holiday-knitwear-collection
Miller Lite Beernament Set – Miller Lite Shop
https://shop.millerlite.com/products/miller-lite-beernament-6-pack
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