Happy New Year! In the first show of 2024, here's what's on tap:
Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.
Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.
The Pop-Tarts Bowl used a mascot effectively for marketing but missed a chance to further capitalize on this popularity through merchandise like toys or apparel.
Chipotle's "fan-inspired car napkin holder" is a creative product that turns a common customer habit into a branding opportunity.
South Park's "Snow Day" video game, particularly its collector's edition with exclusive merchandise, shows the value of special editions in marketing.
Catch this show every week: https://bigpromo.live/youtube
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This week's topics:
0:00 start here
0:44 Planet Fitness Debuts Empowering Partnership With Megan Thee Stallion
https://www.multivu.com/players/English/9212751-planet-fitness-megan-thee-stallion-mother-fitness/
Mother Fitness - YouTube
https://www.youtube.com/watch?v=4kxweDiucoI
Welcome To The Planet Fitness Shop - Shop Planet Fitness
https://shop.planetfitness.com/
4:42 How the pairing of Pringles and caviar went viral on TikTok, Instagram | Marketing Dive
https://www.marketingdive.com/news/pringles-caviar-collaboration-rhony-viral-campaign/702909/
Find 'pringles caviar' on TikTok | TikTok Search
https://www.tiktok.com/search?q=pringles%20caviar&t=1705796296807
The Caviar Company | Home
https://www.pringlesandcaviar.shop/
8:22 Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season | Marketing Dive
https://www.marketingdive.com/news/pop-tarts-viral-edible-mascot-bowl-game-2023/703751/
What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
https://frontofficesports.com/whats-an-edible-bowl-mascot-worth-roughly-12-1-million/
Pop-Tarts Bowl | All Products – FCS Merchandise
https://fcsmerch.com/collections/pop-tarts-bowl-all-products
pop tart bowl mascot - Google Shopping
https://www.google.com/search?sca_esv=594623436&rlz=1CDGOYI_enUS653US653&hl=en-US&sxsrf=AM9HkKmJ3ggKnUYKCZzzmNE_DfyD_R3Z0Q:1703959204640&q=pop+tart+bowl+mascot&tbm=shop&source=lnms&prmd=isvnmbhtz&biw=428&bih=751&dpr=3
11.46 Chipotle wants people to steal napkins to fill expensive Car Napkin Holder
https://www.restaurantbusinessonline.com/marketing/chipotle-wants-people-steal-napkins-fill-expensive-car-napkin-holder
Napkin Holder – Chipotle Goods
https://chipotlegoods.com/products/chf23napkinhldr
13:55 South Park: Snow Day! Collector's Edition Revealed
https://comicbook.com/gaming/news/south-park-snow-day-collectors-edition-switch-xbox-ps5/
South Park - Snow Day – Official Game Site
https://southpark.thqnordic.com/
South Park: Snow Day! | Collector’s Edition Reveal - YouTube
https://www.youtube.com/watch?v=h7edD_6tKn0
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Stuff You Should Know
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It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.