What happens when God takes your deepest wounds and turns them into a platform for global healing? In this powerful episode of The Messenger Movement Podcast, host Tamra Andress sits down with Alana de la Cruz—singer, speaker, and founder of Solwin TV. Alana shares her radical salvation story, the vision behind her streaming network for survivors, and how God turned her past pain into purpose. From corporate layoff to kingdom assignment, her story is a masterclass in obedience, resilience, and faith-led business building.
What You’ll Learn in This Episode:
How Alana's early calling as a singer paved the way for a global media mission
The radical salvation that shifted everything
Why she launched Solwin TV—and who it's for
How God uses our brokenness to build platforms for healing
Practical insights for women building businesses from a place of calling
The connection between faith, strategy, and media innovation
What to do when you feel underqualified and overwhelmed
Why humility is the non-negotiable foundation of sustainable leadership
Timestamps: 00:00 – Meet Alana de la Cruz & the origin of Solwin TV
07:40 – Alana’s radical salvation + deliverance from depression 13:20 – The moment God said, “Start a TV network”
18:55 – Creating a platform for women who’ve endured abuse 24:12 – Soul healing through storytelling and media
30:08 – When your mess becomes your message (and your mission)
36:41 – The cost of leadership: character, humility, and faith 44:17 – Building a media brand with no experience
52:00 – How to get involved with Solwin TV
Quotable Moments:
“He qualifies the called—even when you feel totally unqualified.” “Your healing is the key to someone else's breakthrough.” “The only way you fail is if you quit.” “God doesn’t waste your pain—He repurposes it for kingdom impact.”
Links & Resources:
Watch Solwin TV: [Download the app or stream via Roku, Fire TV, Apple TV & more]
Learn more: https://watch.solwin.tv
Partner with Soul Win TV or pitch a show: https://stan.store/soulwintv
CTA: 💎 Know a woman with a powerful story to tell? Share this episode with her. Let’s raise up messengers, one story at a time. 🖥 Want your podcast or show featured on Solwin TV? Visit the link above and take your message to the screen.
Where to find Tamra:
- Want to elevate your voice and purpose? Become a Millionaire Messenger: fitinfaithmedia.co
Publish with Tamra and F.I.T. Press - fitinfaithmedia.com/authorjourney
- Hang out on Instagram: @tamra.andress
- Listen to Tamra’s other shows: Girls Gone Holy and The Founder Collective Podcast.
Mentioned in this episode:
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