Irina Novoselsky landed her first CEO gig at just 32 years old. She’s now CEO of Hootsuite, a social media management platform with 16 million users in 175 countries. Even though her career has been a rocket ship, she’s had a lot of messy parts and pivots that’s shaped who she is and how she operates. That includes being out of work for months at a time and really questioning whether she was ever going to get a job again. If you’ve ever felt like you were on the wrong path entirely, this episode is a must-listen.
Show Notes:
Guest: Irina Novoselsky, CEO of Hootsuite
Follow Irina on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/
Follow Irina on Instagram: https://www.instagram.com/irinanovoselsky/
Topics Covered:
- Growing up as a refugee in NYC and embracing immigrant hustle
- Cold-emailing her way into investment banking at 19
- Leaving prestigious finance roles to find her passion
- Becoming a first-time CEO at 32—and the identity shift it required
- The power of relentlessness, self-belief, and learning out loud
- Why she leads with authenticity (and uses emojis unapologetically!)
- How social media became her leadership superpower
- Finding balance her way—and why she prioritizes sleep over everything
Mentioned:
Hootsuite: https://www.hootsuite.com/
Outlive by Peter Attia https://peterattiamd.com/outlive/
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