Own Your Personal Time with Jason Duncan

Episode Transcript
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(00:00):
This show is sponsored by DN tenInsurance Services, helping businesses get the right
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dent ten, you're giving back ona global scale. Hello all, my

(00:21):
entrepreneurs and business leaders, and welcometo the Michael Esposito Show, where I
interview titans of industry in order toinform, educate, and inspire you to
be great. My guest today wasan unemployed schoolteacher in twenty ten when he
decided to start a business. Hebuilt a multi million dollar business that was

(00:44):
featured in inc magazine as one ofthe fastest growing privately held companies in America.
They also were recognized by Entrepreneur magazineas one of the top entrepreneurial companies
in the country. That all soundsgreat, eight, but he was trapped.
He was trapped as the owner operator, so he decided to figure a

(01:07):
way out without selling the company,a method he now teaches entrepreneurs all over
the world called Exit without Exiting.He shows people like you how to retain
ownership but get all your time back. He started this coaching program and Mastermind

(01:29):
to exclusively serve entrepreneurs who are tiredof the lack of freedom as business owners.
Please welcome the founder of tr JDEnterprises, the real Jason Duncan but
also known as JD. Welcome.What's up there, Michael, Hey,
good to see you, Man,You too, Man, This is this

(01:52):
is really cool. Just off air, we were just catching up on how
we met, which I think isa really cool, interesting way for us
to meet. And I'm sure we'regoing to talk more about the different things
that you do in terms of thepodcasting world, but we were just talking
about how we were both ten XStages judges. We had the opportunity to

(02:15):
judge the great American speak off onten X Stages and that was really cool.
And I really loved that little judgeroom that we were in, Like
we were in this like little zoomroom together. It turned into this like
big networking arena apparent, you know. And I got your message which said
podcast swap question mark, and Iwas like, hell, yeah, this

(02:37):
is awesome. So you taught mesomething without me even knowing you, because
as soon as you sent me thatmessage, I was like, oh,
okay. And then I looked youup, and I was just like,
man, this guy knows what he'sdoing, and if he's throwing out podcast
swaps to people in this room,well then I need to be doing the
same thing. And so I starteddoing the same thing, like right after
you sent me that message. Andso I'm really really thrilled to have you

(03:00):
on and learn more about some ofthe techniques and strategies that you teach.
Yeah, podcasting is such a greatgreat media because you know, we get
to meet really cool people that otherwisewe probably would never sit down and talk
to, not because we wouldn't wantto, it's just we don't have the
opportunity to. And so I've beenpodcasting now for a couple of years,

(03:21):
and I tell you it's it's introducedme to some cool people that I really
am glad that they're in my network. Yeah. You know, while we're
on a topic of podcasting, andwe're not going to stay here very long
because I really want to get intoyour businesses and your background. But I
think, you know, so manypeople ask me about podcasting, and you
know, I'm going into year threeof my journey as a podcaster. I'm

(03:44):
interested in in, like, whatwas your journey like in the beginning of
podcasting? What how did you start? What did it look like in the
beginning? So I have wanted todo a podcast for for years. I'm
a big podcast. I'm not asbig as it used to be. Used
to be. In my car alot when I was working full time at
the company that I started, Iwas in the car a lot, driving
to different locations, meeting with customers, meeting with vendors, and so when

(04:09):
I was in the car, itwas always podcasts or I was listening to
a book on blinkers, which blinkisis that I don't know if you are
you Yeah, awesome. I loveblink. So they're they're they're changing the
app. By the way, ifanybody from Blink is licking listen to this.
Quit screwing it up, man,leave it alone. You had a
good thing going and you're adding toomuch crap. Nobody wants the other crap
that you're adding. Just leave italone. Anyway, I thought somebody is

(04:30):
listening, I'd be pretty I feellike I know those people because all the
same voice actors, and I'm like, yes, yeah, I'd like to
meet this lady. I'd like tomeet this guy. But anyway, so
I was listening to a lot ofpodcasts. I wanted to do a podcast,
but I had no idea what Iwould talk about. I just knew
that I wanted to do it.It kind of probably scratches the itch of
when I was a senior in highschool, one of the things I thought

(04:53):
I would do as an adult wouldbe a DJ, you know, radio
DJ, but never never obviously didthat. But but on Christmas of twenty
nineteen, my wife bought me thismicrophone that I'm talking into right now,
this Blue Yetty, And she gotthis for me for Christmas, and she
said, you've been talking about doinga podcast for all these years, you
need to go do it. Well. So my lovely wife encouraged me.

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So in December of twenty twenty,a full year later, I record my
first episode of the Root of AllSuccess. And I was doing live and
in person episode, so I wasn'teven using this Blue Yetty. I was
using you know, real like Isaid, real MIC's but like handhelds and
they'll pel mics and cameras and stuff. But that's how I got started.
And then my first episode didn't actuallypublish until I think April of twenty one

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and now I'm about one hundred andforty or so episodes in and I love
it. It's fantastic. It's avery interesting. I have a similar journey
in that it took a while afterI bought the equipment to actually start.
You know, it's like funny,you said your wife bought you the blue
let yetti, and you didn't starttill a year later, and and that's

(06:00):
so often the thing. And I'minterested in what held you back from starting
immediately. I think, just think, I think, just not knowing what
I would talk about, and nothaving it, not having a coach in
my corner pushing me to do it. So I hired a coach in twenty
twenty, specifically for well And thiskind of this actually plays into my story

(06:23):
of how I exited the company.But I exit daily operations in January of
twenty twenty on purpose to to dothe thing I now refer to as exit
without exiting, and of course COVIDinterrupted that significantly. It changed the dynamic
of everything we were doing. Wewere doing most of our work in hospitals
across the country, so as asyou can imagine, so as we as

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we were dealing with all that,I hired a coach. I said,
I'm going through like an identity crisis. I used to introduce myself as the
President's CEO of Energy Ltting Services.Now that's not who I am. I
still own the company, but thatI'm not functioning in that role. I'm
trying to keep it alive because COVIDis trying to kill the well, not
COVID, the government's trying to killmy business. You know, all this

(07:06):
crap's going on behind the scenes.So I hired a coach to help me
figure that out. And one ofthe things he said is you need to
get on you need to get itbehind the mike. You need to start
doing a podcast. You need tostart doing a podcast. And so if
it weren't for his insistence that Ido it, I don't know that I
would have done it. When Idid it, I think I would have
eventually done it. But you know, the name of the show, The

(07:27):
Root of All Success, was somethingthat I came up with and I took
it back to him. I said, what do you think about this?
He goes, well, that's reallygood. You should talk about I knew
I would only talk about success,but I didn't really know how. And
that's that's how I got started,and that's why I didn't start earlier,
right, Yeah, And that's whatholds so many of us back is not
really the unknown is like so scarythe unknown. And I think the other

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thing that you mentioned there, andI think your mastermind groups probably speak to
this is the encouragement of others.When we're kind of like in our own
silo, it's easy to get inour our minds and go down that rabbit
hole of what am I going totalk about? I don't have anything to
say, and then all of asudden, you hire a coach who's and
I'm going to ask about your wifein a second, but you hire a
coach who's like, yeah, yougot this to say, and you have

(08:09):
that to say because you're being you'rebeing real with them, You're telling them
everything, and they're like, thisis important to get out. So it's
really great. I love that.And like I said, we'll talk more
about your masterminds, but I'm alsointerested in your wife's mindset. This is
really cool. Like to hear yourwife say, I'm buying you a Christmas
present because you've been talking about this, and I want to get that to
you, So tell us a littlebit about your relationship. Well, my

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wife never listens to podcasts that I'mon or my own podcast. But in
the event that she does, Christy, I love you. I love you
so much. You're my best friend. You're awesome. So when she bought
that mike for me, she talksnegatively about her gift giving skills. She's
like, I don't give you goodgifts, but I can point to several
things, like this microphone. Thatwas thoughtful. I didn't ask for it,

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you know. I mean, let'sbe real entrepreneurs. If you're succeeding,
what do you buy what you wantwhen you want it. You're not
you don't really need to tell people, hey, I want this thing,
please buy that for me. Sofor her to go out and get this
mic just because she had heard metalk about it, that was that was
very It was probably one of themost touching gifts that she's given me.
And she's not an entrepreneur, hasno interest in entrepreneurship. She manages our

(09:18):
short ternamentals and she's, uh,it's all she can do to just do
that. She's like, this iskilling me, but she but she does
a good job at it. Shejust my birthday was just recently, and
she bought me this really cool leatherlike riding shirt. It's not like,
not quite a jacket, not reallya shirt, kind of in between.
And so she's really good at pickingout some great gifts. And she says

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she's not a good gift giver,but but those two gifts are things that
I know she's she put thought intoand I love it. So she's very
thoughtful. That's really cool to hear. All Right, So now we're going
to start taking a step back here. And and by the way, just
so you know, I don't thinkyou're alone in that. My wife doesn't
listen or watch any of this stuffI do. And I'm on, I'm

(10:01):
on I do an IG Live everysingle morning. The girls actually end up
in it sometimes. And I doI do that, I do I do
the podcast, I do YouTube video, I do them all. I'm on
stage, I'm doing a bunch ofthings. And my wife is just like,
I'm just happy your home on thecouch with me, honey. I
don't care about the other stuff.I'm like, darn, I thought I
was trying to impress you. Yeah, our wives are the last people to

(10:22):
know that we actually have money andwe're successful. So let's talk about that.
Let's talk about money. So youwere a school teacher, which again
you share in common with my wife. My wife is a school teacher.
So kudos to our educators out there. It's a tough job and it's not
for everyone. And you were aschool teacher and then you ended up unemployed.

(10:45):
Do you want to tell us alittle bit more about being a school
teacher? Maybe what you taught alittle bit about that, and before we
get into the start of this multimillion dollar business that you had created.
So I had been I started mycareer in pastoral ministry. So I started
in industry, did that for aboutthirteen years, and I was also selling
health and life insurance on the side, just to supplement my income. And

(11:07):
in two thousand and six, Idecided that I'd had enough of doing the
ministry thing. I wanted to gosomewhere where I thought I could make a
real difference, some a big impact. And so for me, I made
the decision to go back to school, get my master's in education and teach.
So I got a job teaching eighthgrade American history, and I absolutely

(11:28):
fell in love with it, andI was very good at it. My
students were performing better than every otherstudent in the county, and my subject
matter I was doing, I wasfantastic. I was a popular teacher.
The kids liked me, the parentslike me, the administration like me.
Things had no issues whatsoever. Everythingwas going really really well. Then the
Great Recession kind of trickles into schoolsystems, and my school system, like

(11:52):
all others, had to make cuts, big budget cuts because the tax revenue
was down. Everything was down,property tax revenues were down. And I
was the last guy hired in thatbuilding, the last in first out.
I didn't have tenure, even thoughI was really good. They had to
make the decision based on tenure,and I was the low totem pole.

(12:13):
I was the low guy on thetotem pool. And that was a really,
really, really tough day. Iwas twelve, twelve, thirteen years
ago, and that was a badday, and I didn't know what I
was going to do next. Andultimately, as the story turns out,
I made the decision to kind oflaunch an entrepreneurship. I thought, well,
if I can't get a job teaching, I don't want to work for

(12:35):
the man, I don't want togo work for anybody else. I want
to figure this out on my own. And I did and it turned out
really well, and that's why we'rehere today. So what did you end
up doing? So the longer versionof that story is this. I had
a friend of mine in twenty ten. He came to me and his name

(12:56):
was Bill, and he said,Hey, I've got this idea to build
a hydrogen generator for cars, likean on demand hydrogen generator for cars,
and I want to start a business, and I want you to help me.
And I'm like, dude, Iam an eighth grade American history teacher,
former pastor, like I have Iknow zero about hydrogen. I don't
have and I'm not really an entrepreneur. Don't want to start a business.

(13:16):
I don't know anything about this.He goes, man, you're good with
people, you're good with sales,like we need. We could do this,
This would be great. So reluctantlywe started this company together. And
it was I had no intention ofquitting teaching, not not whatsoever. I
was doing this on the nights andweekends. And you know, we and
we built this hydrogen generator in myshed in the backyard with equipment. I

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borrowed five thousand dollars from somebody andwe started buying equipment and bought the materials
and we made it and it worked. It was it was really cool to
watch this work. I got myson's go kart to run on hydrogen that
we created out of, you know, out of thin air or captured out
of thin air. I guess wedon't really create it. God's in charge
of creating. But but anyway,that was how it got started. Well

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fast forward a year. That's whenmy principal came to me and said,
hey, you're not going to beteaching here next year. I can't renew
your contract. That's what I alreadyhad the company. The hydrogen thing.
We couldn't get it to work.It wasn't viable enough to take mainstream,
and I wasn't interested in pursuing it. So what I told Bill was like,

(14:24):
dude, I'm going to take thecompany because I'd financed everything, I'd
set it all up. The LLCI was the majority owner of the company,
said once you just take everything onthe hydrogen side and ethanol, we've
been working on some stuff. Youjust take that. I'm going to take
the company. I'm going to doLED lighting. I'm going to change it
from energy creation to energy efficiency.And he's like, well, okay,

(14:45):
and we did. We split andit was fine that there was no no
animosity whatsoever. And I gave myselfuntil August, August the fifteenth to get
a contract to make some money,because that was the last day I was
going to get it paid from theState of Tennessee as a teacher. That
was the last paycheck I was goingto get. And so I made the
decision that spring I was going totry this thing with LED Lighting. And

(15:07):
on August the twelfth, I gotthe contract. That's that saved the business,
saved my life, you know,turned everything around just before the deadline.
I'm interested in you know, you'rea school teacher and uh so you're
not really an entrepreneur. You're notreally an entrepreneur quite yet to say,
right, I think we always we'realways that somewhere buried into our mind somewhere.

(15:30):
Right, So, you're not anentrepreneur. You're a school teacher.
You have this side hustle going on, but you had enough savvy to give
yourself this deadline, this accountability.And I'm interested in understanding is too.
Was that just instinctual of like,hey, look, you know, August
fifteenth is the last paycheck I gotto make money by then, or was
there also something baked in from booksor podcasts that you had listened to prior

(15:56):
that kind of taught you that byby setting that target, it would be
something that you could actually accomplish.I think it was just just the desperation
I had to do something. Andwhat's true about that summer, That summer
of twenty eleven, when all thiswas going on, I was still interviewing
for corporate positions. I was stillholding out hope that I could get a

(16:18):
teaching job somewhere, or at thevery least I could go work in the
corporate world and get a big fatsalary and I'd be fine. But in
the back of my mind, otherthan teaching. Now, if somebody had
offered me a teaching job, thisstory would have changed dramatically. But I
had a corporation, a pretty largenational corporation. It was very interested in
bringing me on, but I keptdelaying all the meetings. It was a

(16:41):
very long interview process. So everytime they'd call and say, hey,
mister duncan we need you to comein for another round of interviews with our
vps. I would say, youknow, I can't come this week,
I'm traveling. Could we schedule fornext week? And they were like,
yeah, no problem. And Ikept doing that and kept doing that,
and kept doing that, and Iwould just I was playing hard to get
but on purpose because I was holdingthat hope that the business would work.

(17:03):
But then I was thinking, well, if the business doesn't work, at
least I got this opportunity. Well, there was a day that the VP
who was in charge of the hiringprocess called me and he goes, Jason,
he goes and he told me hisname. He said, we've been
trying to get you back in here, and you keep delaying it, which
tells me you're not really interested inthe position. So we're withdrawing our interests.
And I was like relieved. Iwas like, okay, you know

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so that so that was a way. And now the only thing I had
was I had to make this businesswork or I was going to have to
be a barista like something. Ihad to make this thing work. And
it worked. Wow. And soyou just said too that if you had
gotten a teaching position, you hadtaken that. So teaching is a passion

(17:48):
of yours. Where did this passionderive from? Well, when I was
a kid, I wanted to bea car designer. I drew cars my
whole life. I'm a pretty goodartist. I love cars. As a
matter of fact, off camera behindme, there's probably fifty model cars and
motorcycles. I mean, I justenjoy cars, everything cars. And I

(18:11):
just always liked cars, and Ilove drawing cars, and I wanted to
be a car designer. And Igot accepted to two art colleges. That's
where I was heading. But Ialso I followed Jesus my whole life.
My family followers of Jesus, andit's been part of who I am.
My faith is a very big partof who I am. And I attended
church camp most summers as a kid. Well, that last summer between junior

(18:34):
and senior year of high school,I'd already been accepted two art colleges and
my path was already kind of Iknew where I was heading. I had
this experience at summer camp, justas a counselor's laying out on in the
grass one night with all the othercounselors after we put the kids to bed.
We're all talking, laughing, joking, talking about the meaning of life
as deeply as a seventeen year oldkid could. And I just remember having

(18:56):
this sense, this feeling that thisis what I want to experience in life,
this is what I want. Iwant to make an impact. I
want to be able to teach.And I don't know that I articulated it
like that, but I knew that'skind of what I wanted to do.
And so I went home that summerand told my parents and said, I'm
not going to go to our college. I'm going to I'm going to go

(19:19):
enroll in this local Christian university calledLipscomb University here in Nashville, Tennessee,
and I'm going to get a degreein youth ministry. I'm gonna go to
the youth ministry and summer camps whenI want to be I'm going to do
that for my whole life. Sothat's where it kind of started. And
then for the next thirteen years,that's what I did. I was youth
minister for about seven of those years, and then I started preaching. You

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know, as people would know,the senior pastor, the guy upfront talking
that guy was, so I've gotI got thirteen years of experience of teaching
and really thinking I was making animpact, and in many many ways I
did. But when it, likeI said at the beginning of our story
in two thousand and six, Ijust got fed up with a machine,
all the mechanation around behind it,and it just didn't seem to match what

(20:03):
I saw I wanted as a kidand as a teenager, and what I
saw scripture teaching about what the discipleswere supposed to do after Jesus left,
and it's like I got to gosomewhere where I can make a difference.
So the teaching has kind of alwaysbeen who I am, and I'm very
good at it, and I don'tmake any I don't make any amends.
I'm not like it is. I'mgood that my gifts are teaching and leadership,
and my mission and my vision inlife is to use those gifts to

(20:25):
help other people get the results theywant out of life. And I will
continue to do that until the dayI die. Yeah, the feeling of
creating an impact really resonates with me. It's it's kind of it's what drives
me. I just had a bigmeeting yesterday and a conversation centered around that
about we're so my. So it'sfunny when you said that life and health
insurance because I was like, oh, that's what we are an I'm dentin

(20:45):
as an insurance company, and that'swhat we sell that. Other than that,
we don't sell the life. Imean, not the health. We
sell the life. So I'm recruiting. I have these big recruiting efforts going
out and I had a meeting yesterdayand that's the conversation that I was having.
They said, well, who areyou looking for? Kind of experience?
And I said, honestly, Idon't even care about their experience.

(21:06):
I don't care where their what theirbackground is, what their knowledge is,
I don't care about any of that. What I want is an individual who
wants to create an impact. Iwant somebody who gets out of bed and
no matter what they're doing, whetherit's you know, you know, cleaning
toilets or selling insurance, they believethat what they're doing is creating an impact

(21:26):
in the world in a positive way. And so that really resonates with me.
And I think there's just so manyways to do it. And I
love that you use teaching as oneof the ways. And you know,
for me, like I said,my wife's an educator, my mother was
an educator, and you know,so for it's been part of my life.
And I feel like this podcast thatI put out and a lot of

(21:48):
the work that I do on socialmedia and everything is to try to teach
people on how to become inspired andhow to find their their passion. So
I really resonates with me, andI'm really happy to hear that's that got
you into teaching. I'm now interestedin how you created it as successful multi
million dollar business of LED lightings andhow you got that first contract, because

(22:15):
momentum is what drives a business tobecome a multimillion dollar company, but the
first one is the hardest and theneverything else starts falling into place. So
tell us a little bit about thatfirst deal that you ended up landing.
Well. Uh, so, it'sreally a kind of a cool story.
The the I brought a partner inearly on when I when I made the

(22:36):
decision when Bill and I separated andI took this to LED. I knew
I knew enough to know that Ididn't know enough, and I needed to
bring somebody in to help mentor me. And so I went to a guy
that I knew, brought him inas a minority partner, and mainly just
because I wanted mentorship. Now caveatto that. As a business coach who's

(22:57):
very experienced now work with entrepreneurs allthe world, that is a dumb idea.
That is a dumb idea to bringbring a mentor as a business partner.
Now, you might we need abusiness partner for some reason specific and
strategic, and you do need amentor, one hundred percent, you got
to have that. But you shouldn'tjust get a mentor. You shouldn't have
a business partner just for a mentorship. That's a dumb idea, as my

(23:19):
story will later illustrate. But hebrought he came in as a business partner,
minority business partner, and we workedreally well together. But he was
he didn't work in the business atall. He was more just the mentor
on the back end. And buthe had connections and he knew some people
I didn't know, and he knewsome people at this particular hospital, and

(23:41):
he said, heyst set up alunch, and so he set up a
lunch and that's how we got introducedand then and then we get into the
pitch, the pitch of a lifetimeon August twelve, three days before my
deadline. So we're sitting at thistable. We're in the conference room and
the third floor medical office building,and this is a big long conference tape,
probably twenty feet long, and it'smaybe five five and a half six

(24:03):
feet wide. And I'm sitting atthe not on the end end, but
on the on the long side,but on the end of the table,
and the VP of the hospitals onthe other side, you know, five
and a half feet away from me, and the next to him is the
engineer. Next to him is theCFO, and then my business purser's sitting
to the left of me. AndI've got a white MacBook, like the

(24:23):
eleven inch those little bitty eleven inchwhite MacBooks, and it's sitting kind of
in the center of the table,and I don't have it hooked up to
a screen. I don't have ithooked up to a clicker. I'm going
I'm like reaching across the table andclicking the CFO so far away he can't
see anything. He doesn't know whatwe're doing. So we're going through this,
and about two thirds of the waythrough my presentation, the VP of

(24:45):
the hospital stops me and he says, can I ask you a question?
I said sure. He said,has anybody ever told you no? And
I said, no, they haveit. Now. I didn't tell him
he was the first guy I'd everasked. I asked that question. He
as said anybody told you no?And I said no, they haven't.
And then he and then he saidto me, he goes, well,
why wouldn't I do this? Andto kind of put this in perspective for

(25:08):
everybody, is that led lighting whichis pretty common now. Back then it
wasn't as common. But led lightingcan save ninety percent of your lighting electrical
bills a ninety percent, which isabout a third a quarter to a third
of an overall electric bill in ahospital. So I could save them a
quarter of a million dollars a yearjust putting lights in, and it didn't

(25:29):
cost them that much to do it, like you could pay for the project
out of the savings. So hesaid, why wouldn't I do this?
And I said, I don't know, why wouldn't you do this? And
he looked down at the CFO.Now the CFO and my business partner knew
each other. That was kind ofthe original connection. And he looked at
the guy and he said, doyou trust these guys, because I guess
he had the sense that he didn't, that we might not have known everything

(25:51):
that we said we knew and uh. And the guy said, yeah,
I trust him. And then thenso the VP turns, he looks back
at me, and then he looksat the sea and he says, right,
the mana check. Wow, Ididn't even finish the presentation, like
ed. That's how the thing finished. And that check that day was eighteen
thousand dollars, which is not alot of money, but it was over
half of what I was making asa school teacher. And one check,

(26:15):
and then the next check that Igot, which was about six weeks later,
was six hundred and thirty six thousanddollars. Now, I've never seen
that much money in my life.I've never held a check, and I've
got a copy of it here inmy office, but I've never seen that
much money in my entire life.And that pitch changed everything. Now,
that project turned out to be overthe course of the next three years,

(26:37):
two point three million dollars in revenue, and it led us to do other
hospitals, and then we became thelargest hospital provider led retrofits in the country,
and we ended up getting other hugecontracts with international companies. But like
you said, it takes one toprove the concept. If you can get
one person to buy, the conceptis proven and you can continue to get
people to buy from you. Ifeel like when he said, right to

(27:00):
Manacheck, that's like true southern hospitality, hospitality, right, it's like,
man check, trust this guy,all right, right to Manacheck, that's
nice with a cup of tea tocome with it. That's incredible how that
kind of like played out. Soyou had to have like tremendous self confidence
to be able to respond the waythat you did. Just also a little

(27:25):
to help with a little bit ofcontacts. When you say that, a
couple of weeks later, at sixhundred thousand dollars check came in, I'm
assuming that was all part of thecontract. Was how it worked, like
you have down payment and then thatwas just part of the payments. Yeah,
we had to figure out just likeeverybody else. I mean that I
think the first the first round ofcontracts was a little over a million dollars,
so it was the biggest part ofthat two point three million dollars came
all at once, and so therewas a The way we had structured the

(27:48):
contract was that you had to putfifty percent of the contract up on signing
the contract, and then forty percentwhen we order product, and then the
last ten percent was going to bedue at the end of the project.
And we just came up with that. I don't know if that was normal,
but now it is pretty standard inthe industry. I don't know if
we set that standard or I juststumbled upon it, but but we got

(28:11):
that six hundred something thousand dollars wasrepresented that first fifty percent of that contract,
and I and my vendor was sonervous that and I was nervous to
give my vendor that much money.I was like, we were both nervous.
We had to set up this escrowaccount at the bank. We had
to deposit an escrow and there werecertain legal stuff about well, when you

(28:32):
release the lights, we'll release thecash. And it was like this thing
in a dark alley where you've handoff the suitcases. At the same time,
it was the whole thing because wedidn't know, like they didn't know
us. We didn't know them.Now we ended up becoming that vendor's largest
customer in the world, started buyingmore lights from them than anybody, and
ultimately went into business with them,and that was a disaster, but we
did go into business with them later. But yeah, you don't know what

(28:56):
you don't know, You just doit. You have to have confidence in
your ability. And I know peoplesay, you know, fake it till
you make it is not integrity andyou shouldn't do that. No, I
had to fake it till make Ididn't know. Now. I never lied
and never said anything that wasn't true, but I was faking it like I
faked that I knew exactly what Iwas talking about, because here's what I

(29:18):
knew. I knew that the vendorI was working with and the people in
the back behind the scenes wouldn't haveput me in a position to sell a
million dollars worth light bulbs if infact they weren't going to work. I
trusted that, so when I gotquestions about, well, how's this going
to work, I would just withconfidence say it'll be fine, it'll be
fine, it's going to be allright. I remember one of the technicians
at the hospital asked me the question, like, will these work on a

(29:40):
two hundred and seventy seven bolt systemand a one hundred and ten volt system.
At the time, I had noidea what those words meant. I
had no idea, and I justlooked at and said, Yeah, it's
going to be no problem. Now. Did I lie to them? No?
Did I know that that was true? Yeah. I had a really
high assurance and confidence that it wouldwork because my vendor knew who my customer
was. So it wasn't like theywere sending me with lights that they were

(30:02):
hoping would work. They've been inbusiness a long time. So you got
to fake it till you make it. I don't think you lie. I
think integrity is really really important,but sometimes you just got to act like
you're there before you get there.I like how you kind of describe that
fake it till you make it too, because I think that it's really the
idea of what does it mean?And I think sometimes it's some people attach

(30:23):
the meaning of fake it till youmake it as I gotta lie. But
what you're saying really is we're usingthe term faked till you make it,
but behind it is all honesty andtruth. What you're really faking is the
confidence. That's really what you're faking, is faking the confidence because in the
back of your mind you're like,yeah, I know it works, but
you don't really know it works becauseyou haven't really experienced it yet. So

(30:45):
I think when we're thinking about fakeit till you make it, I like
that you say you still got it'sstill about having integrity, and I really
love that that you're touching on that. So now you build this company,
because I really want to get intothe exit strategy here and really into the
masterminds and everything that you're doing todaybecause so many I see so many entrepreneurs
and myself included by the way,who were we start a company because we

(31:08):
have this big dream and this bigambition and goal, but then we are
kind of stuck behind a desk.And that was part of the conversation.
I'm being real with you here.That was part of the conversation yesterday.
Why recruitment is so important to meand my company right now is I'm an
outgoing person who loves being out,who loves being on stage, who loves
being in front of people. Yeah, I don't like being behind a computer,

(31:32):
so I'm really interested in how youcan get me out. So that's
why I want to recruit so wecan start getting some some salespeople in.
But I want to get into Soyou build this multi million dollar company,
and when when do you start feelingthis overwhelmed, this trapped feeling? And
why? Right, because you mustbe experiencing some great things happening in your
life financially and being able to buymaybe your dream car and things of that

(31:56):
nature. How does the trapped feelingstart creeping in for you? So there's
so many layers of that Michael Ipeeled away in twenty seventeen. Well,
we'll let me back up. Sothe new business partner that I brought in
as a mentor, in so manyways that relationship provided lots of benefit for

(32:25):
the business and for me obviously,or because because he was a very smart
guy and knew a lot of people, knew some good things, and was
a good mentor and friend. Butin so many ways he held me back
and and really robbed the business andme of of greater growth. And this

(32:45):
is not this is not a characterassassination. It's not really about him,
but it was the nature of thatrelationship. I was reading this morning,
and I don't have in front ofme or I would read it to you.
I was reading this morning and Outwittingthe Devil, the Action Guide by
Napoleon Hill. I'm going through thatwith my son and and today we're meeting
and going to the last three chapters. And one of the one of the
things in the very last was aboutthe very last chapter in that book is

(33:07):
about relationships. And it said thatthat that every I can't remember how he
worded it. I wished I hadit. I wish I had it in
front of me. I would readit. But every negative thing that happens
can usually be traced back to animproper dynamic in a relationship. And I'm
screwing that up. I'm not notwording that right. But here's the thing.

(33:28):
It wasn't him, and it wasn'tme, but the dynamic we had
set early on in the business reallyset us down the wrong path. And
this is the illustration, because yourquestion is how did I feel trapped?
Is that early on in the business, I didn't know what I didn't know.
I didn't know what an entrepreneur was. I didn't know how to spell
entrepreneur. I didn't know where toput the ease and use, you know,

(33:49):
I didn't. I didn't, youknow, I think everybody figured he
figures out eventually the E before theU. But uh, but but I
I didn't know what a business coachwas. So I didn't know that we
needed one. But as I startedto go out there and started to put
myself out there, I'd go tothese business breakfasts, and I'd go to
these events, and I'd go toconferences, and people started talking about,
you know, a board of directors, people started talking about board of advisors,

(34:15):
started talking about business coaches and mentors, and I was like, well,
okay, he's a mentor. Butlike, we don't have a business
coach. We don't have somebody tocoach us. And so I remember early
on saying, hew, hey,we should get a business coach, and
he would be like, Nope,we're smarter than that. We're smart enough.
They're not going to know enough asus. And it was at the
time I didn't see it as arrogance, but looking back, so holy crap,
who do you think you are?Like? How do you how do

(34:37):
you think you don't know what youIt doesn't even make sense to me.
It doesn't even compute. Now.Bob Proctor is very famous for talking about
that he was able to achieve whathe achieved because of mentors in his life.
And he said that there might havebeen people that have been successful without
them, he said, but they'rehard to find. He said, we
need mentors in our life. Andso for me, wanting a business coach

(35:00):
was natural, and for years hedenied it. Now he didn't have the
power to the night I acquiesced.I was the business owner, he was
a partner. I could have doneit, but I acquiesced to his so
called wisdom in that well, intwenty seventeen, I put my foot down,
like we're we're hiring a coach.Damn it, Like we're doing this.
It's time. And I did andhe and against his will. Now,

(35:22):
once we started going through that process, he was very happy we did
it because then he started seeing thebenefit. And I think that's the story
for most people. If the peopleare listening to this right now, and
you're stubborn and you're cheap and youdon't want to hire a business coach,
like you hire one, and yougo, oh, this is this is
what everybody's been talking about. It'san accelerator pedal. Man, Like,
if you can probably get where youwant to go, it might take you

(35:42):
thirty years. You hire a coach, you can reduce that to two or
three. I mean, it's thatbig of a difference. It's an accelerator
pedal. So anyway, we hiredthe coach, and it was that coach
who was the first guy to pointout to me that I was trapped.
He didn't say it, and hedidn't use those words, but he revealed
it in the conversations and the questionshe asked. And I looked around like,

(36:05):
holy crap, I am trapped,and not I was trapped in a
prison of my own making. Itwas very beautiful, had lots of money
and lots of benefits, but itwas a prison. Nonetheless, it's I
love that you brought up Napoleon HillOutwitting the Devil. I read that.
That was one of my first onesthat I read, and because it was
one of my first ones, Iactually I cannot remember a lot about it,

(36:27):
but I do. I do rememberone part where he talks about I
think he was like driving up tohis house and it was like something about
the feeling of failure. I thinkit was in there. I feel like
I remember that. But Bob Procter, that's another one that really resonates with
me. I watched his seminars.I love his voice. I love his
voice and his demeanor, and Imean, he's for those who don't know,

(36:49):
Bob Procter is like from what fromthe sixties or seventies, and he
wears this like clean soup. Man. It's it's a clean He's just like
the epitome of neat like it's justbeautiful. And I love his teachings and
his work. I love that youbrought him up. But the other thing
you touch on here is is thevalue of a business coach and what they

(37:10):
bring to the table. So Ihave one Merits. Merits really helped me
tremendously, But there's all sorts ofdifferent business coaches, and I'd like to
get into that with you a littlebit. So like Merit, for instance,
as a business coach for me.And actually she wouldn't call herself a
business coach. She would call herselfmore of an energy leadership coach in drawing
out the best energy out of meand out of her clients. In that

(37:32):
she really looks for what are theyou know, what are the diamonds that
you have inside of you? Andhow do we shine them off? Right?
I mean she doesn't say that.I'm kind of like just making it
long story short there. What itsounds like with what you were talking about
is more of a business coach whoreally focuses on the business and looks at
what's going on in there. AndI like the word that the word that

(37:54):
you use here in terms of revealedthat you were trapped. So as you're
you're working with this coach and hereveals this that you're trapped in the business.
What now starts unraveling for you tobe able to remove yourself? How?
How does how does this start working? Because you know, you're the
guy, You're the people that everyonetrusts, You're the one that clients trust.

(38:15):
I mean I experienced this in mybusiness. You know, someone calls
that they want to speak with me. I'm I'm the person who wrote the
policy. I'm the person that theyspoke with for the most part, How
do we pass the baton on tothe others and be able to start stepping
back a little bit? Well?As as Napoleon Hill taught and Bob Procter
carries that or carried that message.He's sadly passed away. But you know,

(38:37):
as they teach, you know whatwe think about, we bring about
anything the mind can think and acheatand can think and conceive, it can
achieve. And so your mindset leadsto your reality. That's the whole,
that's the punchline. You're the realitywe live today is based directly upon the
way we think. So if youwant a different reality, you got to

(38:57):
think different and you got to havedifferent beliefs. And so most entrepreneurs like
me, believe that entrepreneurship and businessownership is about running a business. And
I now believe that that's not true. That business ownership is about the business
providing a lifestyle that you want tolive, not running a business. And

(39:22):
so many many entrepreneurs and business ownersare actually job owners and they don't admit
it. And that's what I didn'tadmit. And on frankly, it wasn't
that I It wasn't that I attemptedto be a job owner, and it
wasn't that I knew better and justchose the worst option. That was just
what I thought I was supposed todo. It was ignorance, and many

(39:45):
entrepreneurs are in that level of ignoranceand they don't know. Now. What
makes that type of ignorance even moredangerous is that that ignorance typically comes with
a pretty good payday, Like youmake in good money. I mean,
if you're doing, you know,a few million dollars a year in revenue,
you should be pulling home a significantportion of that if you're doing it
right. And so you think,because of the outcome financially, that what

(40:07):
you are doing is correct, whenin fact it's wrong. And so I
actually shot a video about this conceptyesterday for my YouTube channel about how that
most entrepreneurs think that if they justput more time into the business, it
makes the business more valuable, whenin fact, that is the exact opposite.
The less time you put into yourbusiness physically, the more valuable your

(40:30):
business is going to become. NowI know that today, but back then
I didn't know that. And sowhen my coach Bja revealed to me that
I was trapped, my first inclinationwas, let's sell the company. It's
you know, we're doing millions ofdollars in revenue. We have a million
dollar, you know, seven figurebottom line, like, let's sell the

(40:50):
business. And he's like, it'snot worth anything, and I said,
come again, he goes, it'snot worth anything. He said, listen,
you are the business. They're gonnawant to buy you, and you're
wanting out and they're not gonna letyou out. You're gonna have to do
an earnout at best, or you'regoing to be permanently attached to the business
because you're the one making it happen. And that was like crushing. That

(41:13):
was when I was like, Ican't this is bad. What have I
done? And I did it outof ignorance. I didn't do it willfully.
I didn't do it. I didn'ttry to make that happen. But
what I realized is I had endangeredthe livelihoods of not just myself, I
had endangered livelihoods all my employees becauseif I got hit by a bus,
that company is shutting down. Andthat's not an arrogant statement like it only

(41:37):
happened because of me, But thereality is I was the driver. I
was the force behind it. Now, did I have great team members who
made things happen, pulled off amazingthings and did the details. Yeah,
but without the visionary at the topmaking it happen. I was the force
making it happen. The business wouldn'thave survived. I have now interviewed on
my podcast a guy, doctor SashaBecker, who did a study fifteen years

(41:59):
study in Norway on what happens tobusinesses after the founder dies. It's very
fascinating and I had him on theshow just to talk about it. And
there's a sixty plus percent permanent reductionand profit or in revenue if the company
stays open, which most don't,and a thirty plus percent permanent reduction and

(42:20):
profit when the founder dies. Andthat doesn't matter if you knew they were
going to die or it was anaccident, like that's bad. So when
I realized all that and I couldn'tsell because the business wasn't worth anything without
me, that's when I pivoted andsaid, Okay, is there a way
I can exit without selling it?Is there a way I can get out
of daily operations? Now? Icall this exit without Exiting, which is

(42:42):
the title of my book, ExitWithout Exiting. But I didn't know that's
what it's called, and I didn'tknow what I was doing. But it
took me about eighteen to twenty fourmonths to work through what I would need
to do to get out of thedaily operations, and I pulled it off.
It I took it took until twentytwenty, and then twenty twenty of
course slowed everything down because of COVIDcrap. But but but eventually I was

(43:06):
able to step away from daily operationscompletely. What was the first thing that
you did to step away? Firstthing you got to do is you got
to embrace delegation. And so manypeople think they know what it is,
and they don't. I thought Iknew what it was, but a lot
of entrepreneurs practice confiscation. You know, they'll they think it's delegation, but
they assign a topic and then areout of task rather and then when that

(43:29):
they're not doing it right. Sojust give it to me. I'll do
it like that's confiscation. You it'snot delegate. That just triggered for me.
That was your Ted talk. Youtalked about that in your Ted talk.
So I also have to let ouraudience know. I mean, you're
a Ted X speaker, which wasreally cool. You have you have a
really cool I don't know if it'scalled a sizzle reel because there's so much
material in there. I don't knowif i'd call it a sizzle reel,

(43:51):
but a real highlight reel, Iguess. And that led me to your
TEDx talk and I watched that andit was it was really really informative.
But you talked about that in yourted talk about this delegation versus what you
just said confiscation confiscation. Can youdig a little deeper there, because that
was really cool when you talked aboutit in the Ted X talk. Well,
there's so if you if you thinkabout delegation as a pendulum, you

(44:15):
know in the middle is the rightway to delegate, and that's when you
assign and trust and empower a taskto some You know that that that there's
those three things. Most people thinkit just means as signing, but it's
assigning, it's empowering and and trustingthat task to someone. But the pendulum
swings out to one side and weconfiscate and we assign a task, but

(44:36):
then we pull it back the otherway that the pendulum swings is called abdication.
And this is the sin that Icommit more than anything else. It's
abdication is that I trust my peopleway too much, and I give a
task and then I never check back. I never go back to see if
they did it right, never seeif it was done correctly, and I
abdicate. And that's that's equally asdangerous as confiscation. But delegation is the

(45:00):
first step to exiting a business,and your business will be worth you know,
thirty to fifty percent more when youfollow this plan that I teach,
because getting yourself out of the businessis the number one thing you can do
to increase the value of your business. You don't have to increase revenue,
you don't have to decrease profit,you don't have increased market share, you
don't increase anything. If you justget yourself out of the daily operations,

(45:22):
your business value goes up thirty tofifty percent. That's incredible. But yeah,
for all of our listeners, gocheck out his ted X talk on
this. It was. It wasreally really cool. And of course your
website because your website has a tonof valuable content, so you were able.
So now I really understand your ideaof exit without exiting. So is

(45:43):
the company? Do you still ownthe company? Then I do? Wow,
Okay, so you still own acompany. And so that's really what
exiting without exiting is is you areremoving yourself from the business, but you're
still there. It's still your company, which is Yeah. So there's just
some people that I talked to youthat are like, well, I don't

(46:04):
want to exit. I'm pretty happywith my business. And I hear that
so much. And here's the thing. Some people like me are going to
want to exit completely like daily operationsand go do something else, Like I
started six other companies. I'm buyinganother company right now, like I want
to go do other things. That'sme. But a lot of people who

(46:24):
say, well, I love mycompany, I don't want to leave the
company. I'm really well, hearme out. If we can figure out
together you and me, maybe youjoin my mastermind, maybe you read the
book, maybe you go through oneof my courses, maybe you hire me
as a coach. But if wecan figure out together how to get you
out of the weeds of daily operation, what would you do with the extra
time? If you had fifty percentof your week back, what would you

(46:46):
do with it? Now? Ifyou're not the guy that would go start
another company, or go travel,or go do whatever, what are you
going to do with fifty percent extratime, you would probably create a new
division, increase the value of thecompany by building another asset. You'd come
up with a new intellectual property thatyou'd build. Your company is going to
become more valuable. It all startswith getting out of the weeds. You've

(47:07):
got to get out of the weeds. You're not doing anybody any favors by
staying in the weeds of daily operations. You're not helping the company grow,
you're not fulfilling your own life's purpose, and you're actually you're actually putting your
employees at danger. Yeah, andthat's another thing, is you're you know,
we talk about impacting lives, andreally what you're looking to do is

(47:28):
impact the lives of many when you'redoing something like this. Is you've brought
up your employees multiple times. Soyou mentioned that you also have started six
other companies and looking at purchasing another, which reminds me of the conversation that
I've had with another podcast guests aboutmulti passionate individuals and people maybe perceiving that

(47:52):
you are shifting into these other thatyou don't care much about one business more
than the other, or whatever.It is which, which you and I
both know is not the case.I would I'm interested in how you would
dispel the notion. Uh, whensomebody approaches you and goes, well,
what do you own that business?And you own this business? I mean,
which one do you care about?It's like it's like picking your kid,

(48:13):
right, It's like, which onedo you care about more? I
love them all, But I'm interestedin your your way of helping people understand
that about being a multi passionate individual, Well, I think passion doesn't mean
what most people think it means.Most people think mean that passion means just
liking something like you really really reallylike something, passionate about pizza or chocolate,

(48:37):
or or passionate about surfing, youknow whatever, like you could be.
But passion, the actual root wordof passion comes from the Latin word
means that means willing to suffer.That's what passion means. And so passion.
If you think about the passion ofthe Christ, for example, you
know that that wasn't called the passionof the Christ because he was excited to

(48:58):
go to the cross. He reallylike that. He did it because there
was a willingness to suffer a willingnessto endure for the cause. So truly
passionate people who are following their passionsare willing to suffer for the thing that
they're doing, not that they justreally like it. And a good example
of this is this. So it'slike, let's say you're passionate. You
think you're passionate about caring for dogs, and you want to rescue dogs.

(49:22):
Okay, well, what do dogsdo? Dogs bite? So if you're
passionate, you think your passion youlove dogs, you love pet and animals,
you love all that stuff, butyou only really like the ones that
are nice. Then and the dogbites you, and you're like, I'm
out, I can't do this.I can't I can't suffer. I'm not
gonna get I'm not gonna get stitchesevery day because these dogs I'm trying to

(49:43):
help are biting me. Okay,then you're not truly passionate about it,
because if you were, you wouldsuffer through the bites, through the scratches,
through the torn clothes to pursue thething that you say you're passionate about.
Take pull that back to your businessand insurance my business as a coach
or own in a lighting company ora real estate investing company. If I'm
not willing to suffer for that thing, I'm not truly passionate about it.

(50:06):
So when people say on Instagram orTikTok or YouTube shorts and they say just
find something you're passionate about and followit, that's terrible advice because they because
everybody here is just find something youlike. I love cars, I love
motorcycles. But am I am Iwilling to suffer to be in business in
that? Probably not right. SoI got to find the thing that I'm

(50:27):
truly passionate about. And you canhave multiple passions, it's not likely you're
going to have more than one ormore than two true passions in business.
So for me, I've got sevencompanies. Now I'm trying to cull it
down under under certain trusts and youknow, holding companies so that it's easier
to manage. I met with myCPS today, it's like, man,
we got to figure out this out. It's too much. So we're trying

(50:50):
to figure that out. But butthis other business I'm looking at buying,
you know, is not a thingI'm passionate about in terms of liking it.
But what I be passionate about runningthis company to create an extra few
million dollars in revenue and maybe anothermillion dollars a bottom line. Yeah,
I'm willing to suffer for that alittle bit if I need to, MMM,
so you can find a passion inother places. I really thank you

(51:12):
for describing and sharing with us towhat passion means. I really like that.
It's it's willing to suffer. Andthat says a lot because I mean,
are you willing to suffer for thatextra million? It sounds like you
are, and I mean many ofus would be if given the opportunity.
So tell us a little bit moreabout the book, about the courses that
you do. Again, I'm veryinterested in these because this is like centered

(51:38):
around what you do. This isyour business now, like I mean,
you have all these other businesses thatare operating on their own and to the
point where I just want our audienceto know that we're recording this session right
now on a Friday. That's whenI record all of my podcasts on Fridays.
And Jason reached out to me andsaid, hey, man, you

(52:00):
know I'm excited to be on thepodcast. I'll let you know ahead of
time that I might not be ableto commit to it because I don't work
on Fridays. And I'm like,I'm looking at his website. I'm looking
at your website, man, andI'm like, he doesn't work on Fridays.
So for all of those out therewho are wondering, you know,
what's the reality of this, ofbuying more time, It's like, look,

(52:22):
this guy, he doesn't work onFridays. He doesn't do stuff like
this on Fridays. And it's becauseyou've actually enacted all of the work that
you teach, which I really love. So I am very interested in this
work in the book and the mastermindsand and how you put this together,
and you know what people can drawfrom it. Well, the Yeah,

(52:44):
thank you for mentioning that this istrue. One of my goals in twenty
two I said, hey, andwhen I'm moving to twenty three, I'm
going to go to a four daywork week. And I've been wanting to
do it for a long time.And that's really a misnomer because you know,
if you're doing it right as anentrepreneur any business, you should be
spending less than twenty hours worth ofweek worth the time per week running that

(53:05):
business to stay within the law ofthe architect, which I could explain later.
But but this business, my coachingbusiness, is my passion, my
true passion, the thing that I'lldo until Jesus returns, until I kicked
the bucket. Like I'm good,this is what I do. But I
wanted this. I wanted this.I don't want to work on Fridays,
man, I want to be off. So today is the first Friday of

(53:25):
twenty twenty three that I'm working becauseyou only record on Fridays, and I
wanted to be on your show.I was telling you. I was telling
you earlier before we went live.It's like I just I ended up stacking
the day because I got to doit anyway, so I might as well.
So I got another call after this, I got another call after that,
and so I've kind of stacked myFriday and I've got I've got I'm

(53:47):
behind on a few things I gotto get caught up on. But you
asked the question about the book,So I'm going to do a quick shameless
plug for the book. I loveit. So the book here is called
Exit Without Exiting. How to exityour business without selling it and begin living
the exit lifestyle center than you everthought possible. And the book took me
a year to write. But itis based exactly on my experience of what

(54:09):
I've done. But it's not justmy story. Obviously, I pulled my
story into it and talk a littlebit about my experience. But when I
started writing a book, I hireda company to help me figure this out
and how to write the book.And we put together this robust outline,
and it was going to be justteaching concepts. I was just going to
teach the things I teach my clientsas a coach. Well, I got

(54:30):
about six months into writing that versionof it, and I thought I wouldn't
read this book. I mean,I like it because it's my stuff,
but I wouldn't read it. SoI spent six more months reconfiguring the book
into a narrative format. So Iturned it into stories. I took out,
I took and created these characters basedon clients and based on my own
experience. And I created a characternamed Edward, and his story is the

(54:52):
first chapter is Here's Edward's story ofcreating a business that revolved around himself and
when he was ready to exit,he couldn't and he had to figure out
what to do next. And thenI created a story a character named Cheryl,
and I talk about her story ofbeing a stay at home mom who
ran into one of her Her daughter'sfriend's mom pulls up at a birthday party

(55:16):
and a brand new range Rover andshe's like, I'm pretty sure they couldn't
afford a range Rover. What's goingon? And she didn't know the girl
very well, but then discovers thatthey were business owners and had a business
and they were doing well enough thatshe could drive a range Rover, and
so it sparked in her mind,let me go start a business. She
started a business and turned it intogold, and so she was able to

(55:38):
exit her business with that fu money. The everybody that thinks when we start
businesses, that's what we're going toget, and only two percent of the
world ever gets there. And that'sher story. But there's some regret in
her story, and you'll have toread the book to find out what that
regret is. And then the thirdcharacter I tell is the story of James,
and he's the prototype. He's theone that like, okay, James

(55:58):
is the guy who followed the rules, He embraced delegation. He eliminated stress
from his life and from his business. He established the write systems and processes,
he invested in his people correctly,and within five years of starting his
business, he was able to walkaway from daily operations to go start another
business and had full income from hisold business and was able to start his
new business. So the book reallykind of incorporates all three of those stories

(56:22):
to tell you this is how itworks. And it builds on those four
core principles that I was just mentioning, and the book reveals everything. I
don't leave anything out, and that'swhat the book is. And it just
came out this month and it isnow a number one international best selling book.
I'm very proud of what my teamwas able to accomplish with the book
launch, and everybody needs to gopick it up. You can go to

(56:45):
the Real Jason Duncan dot com slashbook, the Real Jason Duncan dot com
slash Book. Did you did yourecord an audio for it? Yet?
Not yet. The weird thing aboutdoing these books is that every ISBN,
which is the way the serial numbersof the book competes with every other serial
number of that same book for bestsellerstatus. So when you launch, if

(57:05):
you're really wanting to be a bestseller, you can't launch multiple copies or
multiple versions. So I did launchthe Kendle version and the the hard you
know, the this is a softpaperback. But I launched these at the
same time and still was number one. But the audio audible, the audible
audio version of that won't come outuntil probably six months from now, because
they compete with that's interesting. Ididn't know that that they compete with you.

(57:28):
Yeah, every listen, a hardbackcompetes with the softback. Like you,
you don't get credit and the bestseller status on different versions of the
same book. It's dumb, butthat's the way they do it. That's
very interesting. Tell us a littlebit more about the four concepts are Are
you able to share the four conceptswith us? Yeah, for sure.
It's uh. We already talked aboutthe first one. The first core principle
is embracing delegation, and without thatnone none of the others work. You

(57:52):
know, I don't I don't knowyour business coach, although you said that,
Merritt. She she refers to herselfas there was an energy coach and
like coach, but most business coaches, they'll start out of the gate systems
and process, systems and processes.Systems and processes, and that is an
important piece. But if you don'tembrace delegation, then you're just gonna have
processes that still rely on you.So the first thing is you got you

(58:15):
gotta embrace delegation. The second isthe second core principle is eliminate stress.
Eliminate stress. If you again establishedsystems and processes, but you haven't figured
out how to manage and eliminate stress, you will have stressed systems that are
all acting at the urgent rather thanwhat is important. So the reason I
put that in there is that Iwent through this process of understanding why do

(58:37):
I feel stress as the CEO?Why does my VP of finance feel stress?
Why does my VP of sales feelstress? And when they're stressed,
it filters into the business and thatenergy you know, for us Napoleon Hill
and Brough Bob Procter fans, thatenergy, that vibration comes across in every
conversation. So we have to eliminatethat stress. So that's the second corporate

(59:00):
and then the third is the systemsand process And now it's time to talk
about that, and frankly, Ipay more attention to the sales process than
just about anything else because that isthe way you get revenue. So you've
got to have a tight sales process. And I've been very successful and sold
millions and millions of dollars worth ofproducts and services over my twenty plus years
in sales, and I know howto sell. It is not the thing

(59:23):
I'm passionate about, but I knowhow to do it, and so I
spend a lot of time with myclients and I talk about it in the
book kind of a three part cellsystem that if you implement, could increase
your sales by as much as fiftypercent. And then the fourth core principle
is the principle called invest in people. People are your most important asset,
are the things that are going tokeep your business going when you step away

(59:45):
from daily operations, either to continuebuilding other divisions of that company or to
go start another one. And investingin people is not just finances, is
not just about coming up with greatcomp plans. It's about furnishing them with
power and authority rank to perform taskson your behalf. Thank you very much
for those those are those are incredible? I mean, and you know it's

(01:00:07):
interesting. You know, they're certainlyall all of them we've heard before.
But I like how you put themin an order and how they each compliment
each other as they kind of climbthe ladder there to up to delegation,
which is really cool. Another thingthat I like. You know, it's
funny. It's a shameless plug forthe book, but I mean, hey,
look, you're you're on here becauseyou're doing things. Man, You're
you're building and creating things. Andand like I always say on these podcasts,

(01:00:30):
I mean, the reason why Ilove having guests like you on and
and past guests and future guests isI'm learning. Look, I'm learning about
you know, I want to havea book out, so I want to
hear about how you wrote a book, right and I and I love this
idea that you that you came upwith of of the storytelling. I mean,
it's it's obviously it's not new,but you were like, hey,

(01:00:51):
look I wouldn't read this book,So I'm going to embrace storytelling more than
just putting out a bunch of concepts. Have you read The go Giver?
Yeah? Yeah, fact I cansee it right here on my shelf in
front of me. Yeah, andyour book reminds me of the go Giver,
because that's what they did, wasthey're teaching these different concepts of giving
and sharing time and the mentor andeverything all through this this it's a true

(01:01:15):
story, but using it's true,it's based on true stories, put it
that way and using characters, whichI thought was really cool. So I'm
actually I would like to read yourbook. I'd like to learn these concepts
through this story because I remember Ithink it was help me remember his name,
Peter the like the father of businessbooks, Peter something, Thank you.

(01:01:38):
I remember trying to read one ofhis books and it's like straight up
concept. It's like concept concept,concept, and I was like I had
to return it. I was like, I can't, I can't get through
this. This is this is torturingme. Yeah, so it's not for
everyone. So I like that youadjusted it to a storytelling tell us about
masterminds. Like the first time Iheard about masterminds was through Napoleon Hill and

(01:02:01):
him talking about the Mastermind and HenryFord and all these these amazing entrepreneurs.
And now we hear about so manymasterminds, and I've I'm putting air quotes
up for our listeners here. I'vestarted one for Denten. I'm calling it
our Community Mastermind, where I'm bringingour clients and future clients, which which

(01:02:22):
are essentially prospects, but I liketo call them future clients. Our clients,
future clients are fans, our customers, whoever you are. I'm trying
to bring them all together to tryto share with them and into this virtual
community together. So I'm calling ita community mastermind. And the idea is
that we all share something in common. We're all either want more knowledge on
our insurance policies or want to learnhow to protect ourselves or not get in,

(01:02:44):
you know, not make a claimany worse than what it already is,
but also just come together and supporteach other and network in a way.
So that's kind of like the mastermindthat I'm creating there. I'm interested
in your idea of or excuse me, what you've created in terms of your
mastermind and how that works well.Napoleon Hill is the originator of the concept

(01:03:05):
of a mastermind, or at leasthe coined the phrase the mastermind, and
his definition of mastermind is a groupof people minimum to that are working together
to achieve a definite purpose. Andso that is what a mastermind is.
So most masterminds that are called mastermindsaren't. They're usually communities or conferences or

(01:03:28):
groups, but they're not masterminds becausea mastermind, according to the real definition
of the guy who coined the phrase, is it's we're working together, putting
our minds together in an effort andconcert to help someone achieve their definite purpose.
And so that's where the hot seatidea. He didn't talk about the
hot seat in his books, butthe hot seed idea of let's say we're

(01:03:50):
in a mastermind together. Okay,today, our minds are all going to
be focused on Michael Esposito's deal,like what is it, what do you
need help with? What's your definitepurpose that you're trying to accomplish. We're
all going to pour all of ourenergy, resources, intellect into this.
That's what a mastermind is supposed tobe. And so what I did is
I took that concept and I said, I want to create a mastermind that

(01:04:11):
is our definite purpose is how dowe exit our business? How do we
exit without exiting specifically, or howdo we exit totally, like, how
do you how do you exit abusiness? How do you reclaim your life
and live the exit lifestyle? Andso I started the Mastermind. We launched
it in twenty twenty one, andit's called the Exitter Club exitter just like

(01:04:32):
exit er on the end of it. And it's it's guys that are all
running various stages of their companies andsome are you know, more early stage
two to five years in that aredoing you know, a couple you know,
maybe maybe a few hundred thousand upto a couple million. And then
I've got guys on the other endthat are doing you know, six and
uh excuse me, are doing sevenand eight figures and their business every year,

(01:04:58):
and we're working together to help eachother accomplish the exit. Again,
everybody's exit looks different. I've gotone of my clients, ironically insurance business,
just sold his company for a lotof money, and his like,
his whole thing is what do Ido now? Like what now? How
do I figure it? Like what'sthe next big thing? So we're all
masterminding together to help them figure thatout. The experience that I provide for

(01:05:23):
my members is we do know wedo a couple of meetings per month by
Zoom because everybody's all over the country. And then we do four quarterly happy
hours by Zoom, which is kindof fun. We get on and we
smoke cigars and you know, drinkbourbon or whatever and just hang out and
talk on Zoom no agenda, andit's a great time to bring guests who
might be interested. But then wealso do six live events per year,

(01:05:43):
and we've got one that actually istoday and tomorrow here in Nashville. Tonight,
we've got dinner at a very nicerestaurant, people coming in from all
over the country. And then tomorrowwe've got a guest speaker in the morning.
Then I'll be speaking for a couplea couple hours, and then we
do the rest of the afternoon isjust masterminding, do the Mastermind hot seat
together, and we do that.We call these our weekend workshops. We
do those four times a year.But the but the pinnacle is our retreats.

(01:06:08):
We do two luxury retreats every year, one in one in May and
one in October. And uh,by the way, spouse's are invited to
the workshops. Spouses are invited tothe retreats. It's it's included. There's
no extra fee for these retreats anduh and we go somewhere luxurious like right
now. Uh, it's not officialas of this moment, but nobody,
nobody's going to see this until IThey won't. Nobody in my master's going

(01:06:31):
to see this. But right asof right now, are you know,
we have our thumb at a ata resort in Islamrata and the keys that
we were our may retreats going tobe and it's going to be just unbelievable.
You know, it's all inclusive everythingwe can do, it's private everything,
and it's going to be phenomenal.We do that twice a year to
give a taste of what the exitlifestyle really is going to look like when

(01:06:53):
we finally get to that place.We don't have to work. Money's working
for us rather than us working formoney. So that's the experience of the
Exeter Club. Very well said I, and I really love the idea how
you put a finer point on amastermind of working towards a definite purpose.
And I think that that's why whenI had come up with the name of

(01:07:14):
mine with and calling it community mastermindis that that's probably our definite purpose.
That is our definite purpose of whyI've created it is that I'm trying to
form a community because we are avirtual agency, So it's that's really more
of the definite purpose if I ifI'm kind of like searching here. But
that's probably why mentally I had putcommunity first and I didn't just call it
mastermind or whatever. I put communityfirst now that I think back on it.

(01:07:36):
So I really liked that you putthat finer point on it. And
I love the idea of the hotseat because again I've I've attended masterminds,
I've been part of them, andwhat you find is it turns out to
be almost a networking forum. It'sit's it's truly misnamed in that it's people
just trying to get their business cardout in front of everyone. So what
I really like about yours is youhave this hot seat where you're getting everybody

(01:07:59):
to focus their attention and work onit. And then the other part is
it sounds like you have these reallywell experienced and well rounded individuals there that
have either experience or are experiencing whatthat person in the hot seat is doing.
So that's really really cool. Andfinally, I'm just interested in this.

(01:08:20):
You emphasize the word luxurious, andthere's definitely a subconscious reason that that's
important, and I would love foryou to just kind of like unveil that
for our audience, of the importanceof treating ourselves to luxurious things. Well,
I mean again, I think everyentrepreneur has the desire and this idea

(01:08:43):
that one day they're going to selltheir business for that big, big check
and they're going to walk away financiallyindependent and never have to work a the
end of the day of their life. And only two percent of my entrepreneurs
ever experience that, only two Soall the Instagram gurus are lying. They're
telling you, you know, they'resitting on their lambeaus, riding in their
yachts, that that lifestyle is nota reality. It is for some,

(01:09:05):
in the same way that becoming anNBA star is a reality for some people,
but it ain't for most. You'renot going to make it in the
NFL, like anybody. We're feedingthese kids these ideas, these kids thinking,
oh, you could be the nextnext Tom Brady. Okay, maybe
maybe one person in two billion isgoing to be the next Tom Brady.

(01:09:27):
But why would we tell our kidsthat they could be that. It's like,
listen, you can do anything youwant, you just might not be
very good at it. How aboutthat? So as an entrepreneur, we
need to be realistic too, isto say, listen, it's not likely
you're going to sell your business forwalk away money one hundred percent like Cheryl
does in the business. It's notlikely that's going to happen. So is
there a way to experience a pieceof that luxury that you thought you were

(01:09:50):
going to get? Now? Yes, there is, And that's what I
teach on exit without exiting. That'swhy the Exeitra Club exists is I want
to give my guys this experience.Like that's why we do luxury retreats.
We go rent yachts, we goget private chefs to come in, we
go do that stuff because we wantto experience it and realize, you know
what, I don't have to sellmy company for nine figures to make this

(01:10:12):
happen. I can join this mastermindand figure out how to save my time,
spend a little money on this mastermindexperience, and I get a piece
of it, a taste of it. I've got one of my members.
He's like, the exit lifestyle forhim is just being able to take a
vacation with his family without his customersall melt, brain melting because he's not
available. Right, He's like,that's just what that's all I want.

(01:10:33):
Okay, we're working on it.That's cool. Plus it's genius. You
get group rate instead of having tobuy it by yourself. That is correct,
you know, fractional fractional, fractionalownership, not even ownership. We're
just renting it for the day.Let somebody else handle the maintenance and the
depreciation. That's awesome. So youhave a bunch of other things that you
do, a master series, acourse, you have a webinar that you

(01:10:56):
do anything in any of those areasthat you want to touch on. As
we start winding down here, well, I would invite everybody listening to go
pick up the book of course andyou can get that. Like I said
at the Real Jason Duncan dot Comslash book, it's only sixteen bucks.
I mean, it's not an expensiveinvestment for you to figure that out.
My mastermind. Obviously, there's youcan apply to be a part of that

(01:11:17):
f you think that that's something you'reinterested in, Michael, maybe we ought
to talk about you coming in viapart of Excerpt Club. But for free,
like just for a free value.I'm going to say. I do
a bi weekly, a bi weeklylive webinar series called The Entrepreneur Masters Series
EMS, and I live streams onYouTube, Twitter, Facebook and LinkedIn.

(01:11:40):
It also is on Zoom. Andwhat I do is I bring in a
guest expert on some topics, somethingrelated to something that entrepreneurs would be interested
in, and we do ninety minutesof really tactical information where this is a
show, a podcast show where you'reinterviewing me, we're telling stories, it's
a conversation. The MS webinars aretactical. It's like how do you do

(01:12:03):
this thing? And it's free.You can come to it for free.
You register once and you get accessto all of them. I send the
replays out to the registrants after thefact. So for example, this week
we had a guy on named AustinZealand who has developed an eight figure passive
income stream and so what he doesnow is he works with people on how

(01:12:25):
to create a blueprint to make onehundred grand passively every year. And so
we were just going tactically, howdo you do it? What's one?
Step one, step two, stepthree. The guy that's coming on my
next one, he's coming up todo five tips on how to get a
standing ovation at your TED talk.And then of course, by the way,
if you don't have a TED talk, we'll show you how to get
on the stage. So these areall things. We did one on the

(01:12:47):
five top tax strategies to pay lesstax. We did one on bookkeeping strategies.
We did one on personal branding.So it's a free ad. You
know, anybody can go to it. It's a free ad value add for
any body in my community. Anybodyfollows me on social media, you can
go. It's free. Just goregister. It's the real Jason Duncan dot
com, slash e ms. It'sfree registration, you can tend. I

(01:13:10):
do them almost every two weeks.Only did one in the month of March
because I'm traveling, but almost everytwo weeks I host one of those in
they're phenomenal. And by the way, just a little plug for the Exit
Club. If you're part of theExit Club, you get free one on
ones, non sales one on onesbecause I know every person who does these
would give a sales one on oneto anybody, but you get a free

(01:13:30):
one on one coaching session with everyexpert I bring in, So you get
an additional twenty four coaching sessions everyyear with experts and topics that you're interested
in. So it's a big,big plus. And being a part of
the Exit Club that's really cool.And Austin Zealand actually was on the podcast.
He a quick quick brief story onhim was I was supposed to I

(01:13:50):
was assuming big mistake here. Ihad this whole zoom set up, like,
I have a big setup in frontof me here, camera lights,
and my laptops up and everything.I have the whole thing set up,
and I'm waiting for him to comeon the zoom and you know, I'm
looking at my phone. I'm scrollingthrough his social media. I'm like,
all right, this guy's verified,so he's probably it's probably too good to

(01:14:13):
show up on time or whatever.And a couple of you know, five
minutes go by, five after elevengoes by, and I'm like, right,
he's not showing. And I geta knock on the door here at
the studio and I go your guestis here, and I'm like, huh,
like this guy who And they're like, yeah, you have a guest
here. I'm like, it can'tbe him. He's in Seattle, I'm
in New York. Like, itcan't be him. So I'm walking.

(01:14:34):
I walk out and I SA andit's him, and I'm like, what
are you doing here? And hesaid, well, I saw an address
and so I decided to come insteadof do a zoom. And I was
like, all right, well that'scool. Oh man, it was all
that you know what I had theyou know you're a reminder that came to

(01:14:55):
me yesterday said location and it hadyour address. And for a split second,
I thought, does this guy reallythink I'm coming to New York because
I'm not going to New York tomorrow? And then I thought, I think
he probably filled that in not knowingthat we were going to see that it
says location, So yeah, youmight want to fix that because somebody else
might just fly in a show up. No, no, no, I
want Actually I actually don't fix thatanymore because of Austin. So what I

(01:15:19):
originally do is I send out theinvite because for the majority I get in
person guests. So I send out, the invite goes that way, and
then when I see where the personis and I'll send it. I used
to resend a new invite with thezoom link in the locations portion. Austin
got the original with the address,and then I resent it with the zoom,

(01:15:43):
so he actually got a second invitewith the zoom. He went with
the location first, and after hedid that, I was just like,
well, this was like a pleasantsurprise, so I'm going to leave it
that way like I would have,you know if I was. I actually
was thinking about that with you,after seeing you know a lot about you.
I was just like, you know, he might just JD just might
fly in and come hang out inNew York with me. But anyway,

(01:16:05):
I've had a few guests fly init it's really cool. But this is
this is also a wonderful experience.But anyway, that was on Austin quick
story right there. You're doing alot of a lot of work. One
thing that I see here that alwaysis is important to me to share with
our audience and to talk about isabout impacting the lives of others. And

(01:16:29):
and for you, you know you'vedone philanthropic work. You have a mission
that you said, your vision isto see one hundred thousand entrepreneurs set free
from the ironic prison of entrepreneurship.And so you just spoke about some of
the ways and techniques that you dothis. But you're obviously a very passionate

(01:16:50):
person about helping others. And Iknow we use the word passion, but
you are man. I mean thatyou said it's your passion to teach,
to coach, and to help others. So could you share as we as
we wrap this up, how you'redoing that in your community today outside of
obviously The Mastermind and all the otherstuff, but just from the film thropic
side, well, everything that Ido, I try to be congruous,

(01:17:13):
you know, where everything's kind ofmatching. So one of the things that
my wife and I've wanted to dofor a long time is we wanted to
start a nonprofit. The problem withstarting a nonprofit is that you've got to
have a lot of time to dedicateto that process because it's a it's a
difficult process. It's it's it's likestarting a business, but there's there's these

(01:17:33):
other levels to it because there's nota lot of money, there's not a
lot of cash to go around.There's there's zero cash flow and so so
up to this point, we havenot had the time or frankly the money
that we wanted to set aside todo that. But here's what's cool is
that my mastermind, the Extra ClubI am. My goal now is kind

(01:17:57):
of I've pivoted this to fit tobe congruent with everything else I'm doing.
So my mission and vision, asyou said, my vision is to see
one hundred thousand entrepreneurs set free fromthe ironic prison of entrepreneurship. And I'm
doing that through my book and throughmy podcast, and through my speaking engagements,
et cetera, and coaching. Butwhat I'm going to do is with
the exer Clubs, I'm my secondaryvision on that is I want to see

(01:18:19):
ten thousand people set free from theiron not from the ironic prison entrepreneurship.
That's what we're doing with the entrepreneurs, but I want to see ten thousand
people set free from poverty and mediocritythrough entrepreneurship. So, for example,
there are guys out there that arejust like every like seventy percent of the
American public living paycheck to paycheck.They're barely surviving, but they have an

(01:18:41):
idea. They want to be anentrepreneur, but they don't know. They
don't have mentors, they don't haveguidance and have coaches. My mastermind can
be that. And so what we'regoing to do together is we're going to
start this this this nonprofit, andwe're going to go one at a time.
We're going to go find one guy, find Joe and say, Joe,
man, what do you what doyou need? I want to I
want I'm a good mechanic man.I'd like to have him own shop.
Okay for one year, if youwill commit one year to us, you

(01:19:05):
quit your job, will help payyour bills, We'll do everything you need.
For one year, you can meetwith this guy. He'll tell you
about marketing. This guy will helpyou with the least. This guy's going
to be business strategy. This guy'sgoing to be taxes. Like. We're
the ones going to get this guyout of poverty, and not true poverty
in terms of like he's only makingeighteen grand a year, but poverty mentality

(01:19:25):
like there's no way out. Gethim out of poverty and mediocrity so that
he can begin living life that hewants and that vehicle of entrepreneurship is the
key out and that's what I'm goingto leverage the exitra Club to do.
You know, so many totally understandthe non for profit thing. We have
a non for profit in our family. I've had people who have non for

(01:19:46):
profits on the show, and there'sa huge struggle there, and there's a
huge I think misinterpretation of what anon for profit should be too. Of
like, you know, somebody who'sdedicating their life to help others as a
mission, they should also be allowedto have some luxurious things. But for
some reason, our society doesn't necessarilyembrace that. They feel that, you

(01:20:08):
know, they should be making minimumwage. And so it's really hard to
start a non for profit and toput money towards a non for profit but
also try to live a balance life. And you know, and I hope
that this doesn't land in the wrongway with anybody, but so I totally
understand that. And I mean whatI love about what you're what you're attempting
to do or doing, is you'regiving them the tools, which which to

(01:20:31):
me, that's really it right,Like we could only throw so much money
out a problem to donate and tobuild a non for profit. Like I
said, we have one in myfamily and Den tend that we support non
for profits. And again this goesback to the conversation yesterday. It was
a big meeting and we talked aboutthat. I said, you know,
for me, my vision is tobuild the foundation, the Den ten Foundation,
because there's only so much money wecould throw around. We need to

(01:20:54):
create a solution. We need toempower people. And I love that that's
what you're doing, is that youare giving them the tools to empower themselves,
to get themselves out, not tojust say here's a ten thousand dollars
check, go figure it out.It's give them the tools. I really
love that, and I like thatyou're using the tools that you have to
be able to support all of thatas we as we conclude, I always

(01:21:16):
like to go into the mantra whichyou actually talked about early on in our
show here, which is the mantrathat you live by, and if you'd
like to just share that with ouraudience and just why it's so impactful for
you, Well, you'll have toremind me which one you're talking about.

(01:21:36):
I feel like I have several thingsthat I say on a regular and consistent
basis, So I know you've gotsomething in mind, so I would be
happy to I do. Why don'tyou just tell us the one that's top
of mind for you, because youalready actually said it in the show just
now. Well, I think thatone of the things that I live by
is what you think about, youbring about. And I think that your
mindset it leads to your reality.And so daily I recite affirmations about who

(01:22:02):
I am, uh, maybe notwho the reality is today, but who
I intend to be and what Iwant to be. And I realized that
that the thoughts that I hold consistentlyin my mind will eventually seek expressions through
some physical reality and will be transmutedinto actual reality. And I and so
what you think about you bring aboutand I And the other thing I say

(01:22:25):
is that you know, I wantI want people to treat people, you
know, just treat other people theway you want to be treated. And
if we did that, like thisworld would be a much better place.
The Golden rule. I love that. And I love that you brought up
Bob Procter and vibration because I couldsee him saying it. Your vibration the
vibration and it's it's so true.And I speak about affirmations all the time,

(01:22:45):
and yeah, it's it's so important. And I just did in my
IG live this morning talking about youknow, you you want to create these
these positive intentions in your mind,but before you get on stage, before
you go and perform, before Icome on a podcast, you have to
really get in your mind and giveyourself the positive affirmations of like, hey,

(01:23:08):
look, you know, I'm aboutto interview somebody who is doing things
tenfold of where I am today.I need to get in the right vibration,
the right mindset to get here.And it's through affirmations because you know,
we talked about it before fake ittill you make it, all that
other stuff. It's like I needto get my mindset on the same level
as yours so that I can beable to ask you the best questions to

(01:23:29):
be able to lead the conversation forwhere we're going. I want to thank
you so much for putting your trustin me today and sharing all of your
knowledge with our community here. It'sjust been a tremendous podcast. There's a
lot of learning that comes out ofit. Your website is really really cool,
great information, there really great videosin there. Your ted talk is
excellent, so definitely somebody to follow. And with that, if you could

(01:23:55):
for our audio listeners of course,this will all be in the show notes.
Just share with everybody where they canfind you or how do you can
follow me? Well, it's beenit's been great. Thank you for doing
this, and you can follow meon any of the social platforms at the
real Jason Duncan and that is alsomy website address earl Jason Duncan dot com.
And uh, thanks for thanks forhaving me on Michael. It's been

(01:24:16):
a great conversation today. Yeah.Man, it's been really really really cool.
And I hope to come down toTennessee at some point. I'll come
to your location. Come all,man, come all, we can get
together, smoke a cigar, havea little bourbon. This is Tennessee stuff.
Awesome, man, Well, thankyou so much. This has been
awesome. Thank you for listening tothe Michael Esposito Show. For show notes,
video clips and more episodes, goto Michael Esposito Inc. Dot com

(01:24:41):
Backslash podcast. Thank you again toour sponsor, Dan ten Insurance Services helping
businesses get the right insurance for alltheir insurance needs. Visit Denten dot io
to get a quote that's d EN t N dot io and remember when
you buy an insurance policy from Denteand you're giving back on a global scale.

(01:25:01):
This episode was produced by Uncle Mikeat the iHeart Studios in Poughkeepsie.
Special thanks to Lara Rodrian for theopportunity and my team at mike lespositol in

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