In this episode, Michael Peres sits down with Sara Gullickson — serial entrepreneur, investor, and one of the first female executives to run a publicly traded cannabis company. With over a decade of experience building and scaling businesses in progressive markets, Sara shares how she transformed a Craigslist ad for “marketing for pot” into a multi-state cannabis empire. From naturopathic roots and dyslexia to mastering corporate dealmaking, her journey is anything but ordinary.
In this episode, you’ll learn:
• How Sara’s early entrepreneurial instincts and MBA shaped her bold career in cannabis.
• The evolution of cannabis consulting — and why she pivoted from client work to owning and operating her own ventures.
• What it takes to navigate legislation, lobbyists, and hedge funds in a rapidly shifting industry.
• How dyslexia became her secret advantage in communicating complex ideas to lawmakers and investors alike.
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