Michael Peres is joined by Vladimir Vukicevic, CEO and founder of Better and Better, a wellness-driven oral care brand turning toothpaste into a daily delivery system for essential nutrients. A childhood bone cancer survivor from Chernobyl who spent years managing chronic vitamin deficiencies, Vladimir set out to build a pill-free, habit-based way to support long term health. Before launching Better and Better in 2021, he co-founded two startups later acquired by Amazon, RocketHub and Netgear Mural, and his latest venture has already sold out its first 20,000 units and expanded into toothbrushes, floss, and sustainable bamboo sonic flossers, with early backing from Will Smith.
In this episode, you’ll learn:
• Vladimir’s childhood in and around Chernobyl and how surviving bone cancer shaped his view of risk, gratitude, and what really matters
• How living with chronic vitamin deficiencies led him to rethink daily routines like brushing your teeth as powerful health touchpoints
• The journey from serial tech founder to wellness entrepreneur and what he learned building startups that were ultimately acquired by Amazon
• The origin story of Better and Better and how vitamin-infused toothpaste works as a pill-free way to support health
• The challenges of launching a physical product brand, selling out the first 20,000 units, and expanding into a full oral care ecosystem
• The mental shift that happens when you confront death and how that clarity informs how Vladimir makes decisions in business and in life
• Where he sees the future of preventative health, habit-based wellness, and better-for-you consumer products headed
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