Perseverance and Purpose - How Crystal Volinchak Built CNV Creative From Adversity

Welcome back to The Microshift Project Podcast — where we get real about the moments that change everything. This isn’t about hype or quick fixes. It’s about perseverance, transformation, and the small shifts that move us from stuck to unstoppable.

Today’s episode is personal. I’m sitting down with my wife, Crystal Volinchak — co-founder of CNV Creative, an award-winning marketing strategist, and one of the most resilient people I know. Together, we built a business from scratch after life threw us every curve it could — and through it all, Crystal has been the heartbeat of perseverance behind the scenes.

Her story goes far beyond marketing or entrepreneurship. It’s about survival, leadership, and redefining strength. From overcoming trauma to building a company while raising a family, Crystal’s journey shows that growth doesn’t always come from the big wins — it comes from the quiet decisions to keep going, one microshift at a time.

🎧 In this episode, we talk about:

• The woman behind the CMO title — who Crystal is beyond her work.
• The defining moments that shaped her resilience, including surviving sexual assault and turning silence into purpose.
• The pivotal setback that led to CNV Creative’s founding — when her hybrid work agreement was revoked days before returning from maternity leave.
• The leadership microshift that changed everything — firing a client who disrespected her team, even when the business couldn’t afford to lose revenue.
• Her philosophy on leadership — rooted in empathy, integrity, and accountability.
• Why marketing isn’t about noise — it’s about clarity and connection.
• Motherhood, entrepreneurship, and grace under pressure — how she stays grounded when life gets heavy.
• The final takeaway: You can rebuild your life — and your business — one shift at a time.

Crystal’s story reminds us that perseverance doesn’t always roar. Sometimes, it whispers — keep going.

📍 Connect with Crystal:

Website → cnvcmo.com

Instagram → @cmocrystal

🎙 Listen & Subscribe:
If this conversation resonates with you, share it with someone who needs to hear it. The biggest transformations rarely come from giant leaps — they come from microshifts. Small, honest moments that change your trajectory.

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