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September 10, 2025 36 mins

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 Adam Swart, founder of Crowds On Demand, joins The MiddleGround Mic to pull back the curtain on protests, media influence, and the growing divide in U.S. politics. From the money fueling social movements to the ethical dilemmas in marketing and activism, Swart reveals the untold stories behind America’s most powerful demonstrations. 

Key Takeaways:

  • How wealthy donors and corporations fund protests.
  • Why media often distorts the scale and sentiment of activism.
  • The role of independent voters in cutting through polarization.
  • Why ethical marketing and clear demands are critical for protest credibility.
  • How PR and perception shape public discourse.

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