Midi Money

Knowing this is super important because pretty much everyone in the music game will tell you that a lot of success comes from being in the right circles with the right people...

...but almost nobody tells you how to get in those circles, so I'll tell you right now - it starts with YOU.

Literally... noticed how I started this email?

I started it with the letters "Y-O-U".

That's because people want to know what's in it for them and ...

He thoroughly cares about the people in his circle and about the content he creates, and it's his mission to help everyone in this business level up - no matter where they're at.

And personally, I think that's HUGE.

How many artists do you know that never give back to the fans that brought them the successes they always dreamed of❓

What about the producers who forget about the smaller artists they work with once they go Platinum❓

O...

One of the reasons I think he's been able to do this successfully is because he identified a niché pretty early on, which was showing people how to make drill beats.

As drill artists like Pop Smoke started making waves a few years back, Jay realized that there was a demand for drill type beats, which separated him from many of the other producers making generic type beat tutorials on YouTube.

This is one of the reasons why you might ...

But what does "leading with value" look like and why are so many producers and people in our community getting it wrong?

For starters, it doesn't look like this:

"hey I'm a huge fan of your work and wanna work with you at no cost. what can I do for you..."

I get messages like this on Instagram all the time. So does my friend DJ Swivel, who's been able to work with Beyoncé, Jay-z, Kanye, Fabolous, and many other big names.

Swivel to...

In my opinion, being a really good entrepreneur and business owner fundamentally comes down to being really good at solving problems...

Basically seeing holes other people don't see and knowing how to efficiently fill them.

As music producers, we're constantly being bombarded with other people's problems and it's up to us to figure out how to solve them for those people.

One very basic example of this in our everyday lives comes down ...

A lot of musicians don't know how to work the ins and outs of a DAW (like Pro Tools or Ableton), and many vocalists that record themselves daily don't even have time to learn how to engineer at a professional level...

That's actually one of the reasons why I first got started with engineering in the first place...

I really wanted to grow my beat business, but when I was first starting out, engineering in my recording studio was the...

Recently he and I have been collaborating on a song contest launch for rappers and singers and have been relying on SMS text messaging for a huge chunk of our revenue.

One strategy we tried out before we launched was using an early-access waitlist to build excitement for our audience.

We let everyone know that they had about a week to get early access, and we did that by sending out a few texts and emails.

Within the first day of open...

At face value, they might not seem like they're worth much to most businesses (and to be honest I didn't see much value in them at first either)...

...but after Omari started explaining them to me, it's no surprise why some music producers like himself and Illmind have already started to leverage them.

They're sort of like a stock that you would trade on a stock exchange, but for influencers and creators.

So let's say I created a Crea...

"I made this 🔥 beat - go download it here!"

"I made this really dope sample pack that you should check out! It's got xyz features and you'd love it!"

Does this look familiar?

These sentences start with "I", which means they're addressing the wrong person!

Instead, you want to address your audience first so that it's clear you're focused on solving their problems. Here's what that might look like 👇

"Do you struggle to find beats and ho...

That's why I sat down with mixing engineer Amond Jackson (credits: Future, Young Thug, Snoop, Rick Ross, & more) to talk about some of the mixing mistakes producers are making with their beats and the hacks you can use to fix them so that you can make more 💵 with your beats.

❌ Too much reverb ❌

Reverb is supposed to create spatial awareness for the listener and shouldn't be thrown all over your beat, so to make sure you're not dro...

Some of the things I hear pretty often are, "How do I get my beats/songs on this blog?" or "How do I get a ton of streams on my beats/songs?"...

...but in reality, these usually aren't the things that will create a long-term and sustainable career in the music industry.

Instead, knowing your customers' needs and wants can be way more effective.

One of the things I learned from my friend The Young Exec (who's been able to network with ...

Over the years, we've seen social media platforms come and go, so it's important to take action whenever there are opportunities available.

And right now, there are a ton of opportunities available on TikTok, especially for producers❗

The problem is, it can be really intimidating to get started on a new platform, so I talked with a TikTok growth expert (who's been able to grow his account to over 100k followers seemingly overnight) t...

From my own experience, it's always best to use platforms like Facebook, Instagram YouTube, or even BeatStars as a way to bring an audience to you, which you can then move into your own ecosystem.

And for me, that might look something like this👇

1). Someone clicks on my Facebook/Instagram ad and goes to a page on my website.

2). Then, I give that person something (usually beats or a training workshop) in exchange for a name, email ad...

If you're making beats for rappers and singers, maybe you want to ask your clients why they became musicians in the first place.

You will get a lot of insight into your customer that will help you create strong relationships.

You might also discover a common thread in the answers you get from each person, which you can then use in your messaging to help sell your beats.

Or if you're making mix templates for producers, it might be impo...

DJ Flippp talked with me about how he also was unhappy at a certain point in his life due to some conflicts in his personal and professional life...

One of the conflicts he briefly touched on was the fact that he could get sued just for talking about a certain topic... he literally could not speak about it or he'd get in huge legal trouble.

However, he told me as much as he could about the mess that he was in, and he told me how he n...

However, for the longest time, he would have issues with the people that would book studio time with him because they weren't really serious about the work they would do...

He explained to me that clients would show up to just have fun, throw parties, and use his studio as a spot to bring their friends, which was something that was extremely irritating to Flippp.

Later, though, he created a system that would filter out anyone who was...

However, because there are a lot of rappers and singers looking for beats on YouTube, it also means that there are a lot of producers who are uploading beats to YouTube, and that there are a lot of boats around you trying to catch the same fish.

So, how do you get around all of this competition...❓

Well, the best way to win on YouTube is by standing out, and to do that, you've got to optimize your channel and videos for search withou...

He emphasized the fact that a lot of small businesses only exchange products and services for 💵, and that there are so many other businesses that do that exact same thing...

After that, we then talked about how people can start treating their own music careers as actual businesses and what separates those who are succeeding in music from those who aren't.

The main thing that Rick sees with those who are succeeding is the fact that t...

👉 Start Your Own Contest at: https://midimoney.com/contestsecrets

We've used this snowball effect collaboratively to create viral contests and launches, where we basically have people sharing our contests and launches at no cost

Basically, it works like this: 👇

• We create and launch a contest for rappers and singers, who are incentivized to share the contest on various social media platforms through a rewards system.
• Rappers and s...