The mortgage industry is evolving, and if you’re not paying attention to the Hispanic homeownership movement, you’re missing out on the biggest opportunity in real estate.
In this episode of The MikedUp Show, hosts Michael Kelleher and Michael Zau sit down with Alex Garza and Rick Guerrero, two powerhouse leaders from NAHREP (National Association of Hispanic Real Estate Professionals) to discuss the future of mortgage lending, the power of networking, and why Spanish is the language of opportunity in real estate.
What You’ll Learn in This Episode:
✅ The Role of NAHREP – Why NAHREP has grown from 40 people in a room to nearly 60,000 members influencing the industry nationwide.
✅ Hispanic Homeownership Trends – How Latinos are driving mortgage and homebuying growth for the next 10-20 years.
✅ The Power of Networking – Why loan officers, real estate professionals, and lenders should be part of NAHREP to expand their business and build lifelong partnerships.
✅ Overcoming Cultural Barriers in Lending – Understanding the financial fears, banking habits, and homebuying challenges unique to the Hispanic community.
✅ Marketing to Hispanic Buyers – How professionals can tailor their approach to connect with first-generation buyers, business owners, and multi-generational households.
✅ The Hispanic Wealth Project & The NAHREP 10 – The key wealth-building principles NAHREP teaches to help Latinos achieve financial success.
✅ Industry Shifts & the Rocket Mortgage-Redfin Deal – What it means for the future of real estate and mortgage professionals.
✅ AI & the Future of Mortgage Sales – How artificial intelligence is reshaping real estate marketing and lead conversion while still needing the human touch.
Why This Matters for You
The Hispanic market isn’t just growing—it’s shaping the future of homeownership. If you’re a loan officer, mortgage broker, real estate professional, or lender, understanding this demographic is essential to your long-term success. NAHREP is more than just an organization—it’s a movement helping professionals build relationships, grow wealth, and advocate for industry change.
"You don’t have to speak Spanish to join NAHREP, but you do need to understand that the future of mortgage lending is multicultural."
A huge shoutout to our sponsors for supporting this conversation:
Mortgage Connect – Delivering cutting-edge mortgage solutions for lenders, servicers, and institutional investors.
Aidium – Revolutionizing real estate & mortgage marketing with AI-driven consumer insights.
Want to level up your mortgage business? Make sure to check out these industry-leading solutions!
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