Connection : The New Acquisition Strategy ft. Jeremy Davis

In this episode, Jeremy Davis, President of Mortgage at Southern Bancorp, breaks down why the future of customer acquisition in lending is built on connection first and conversion second. As the leader of the mortgage division for one of the nation’s oldest and largest Community Development Financial Institutions (CDFIs), Jeremy is redefining how lenders expand responsibly while staying grounded in mission.

Southern Bancorp hired Jeremy following a nationwide search, tasking him with expanding its mortgage footprint across the South and Mid-South, with a particular focus on serving Black and Hispanic homebuyers. The goal is clear: help close the nearly 30-point homeownership gap minority households face compared to white households. But this isn’t about headlines. It’s about execution.

Jeremy brings more than 20 years of mortgage and financial equity experience to the role. Before Southern Bancorp, he served as President and CEO of InQlusion Mortgage Capital, a diversity-focused home lending company operating across the Southeast. He also led mortgage operations at FirstBank, where his team earned the 2020 National Mortgage Bankers Association Diversity & Inclusion Award for market outreach strategies promoting fair lending and minority housing access.

In this conversation, Jeremy explains how acquisition in today’s mortgage market cannot rely solely on rates, incentives, or ad spend. Instead, it requires:

• Deep community presence
• Responsible and affordable lending structures
• First-time homebuyer education
• Cultural competency within lending teams
• Long-term trust over short-term transactions

Southern Bancorp operates as a standalone mortgage division under a broader CDFI structure that balances mission and margin. The organization includes a bank holding company, a community development bank, and a nonprofit loan fund—all working together to expand economic opportunity. Jeremy discusses how this structure allows for disciplined growth while maintaining strong underwriting standards and financial sustainability.

This episode explores how community development banking intersects with modern acquisition strategy, why trust is now a competitive advantage, and how lenders can grow without abandoning purpose. For leaders navigating purchase-heavy markets, underserved communities, and tightening margins, Jeremy offers a clear message: connection is not a soft metric—it’s the foundation of sustainable growth.

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