Filling Stadiums With Women: The Untapped Opportunity in Sports – Cherry Beagles, The 400 Club

00:00 Challenging Sports Fan Stereotypes03:54 Challenges for Female Sports Fans08:29 Barriers and Opportunities in Women's Sports12:39 Elevating Women's Sports Culture15:46 Women's Sports: The New Marketing Frontier18:48 Women's Sports: Unfair Comparisons Persist20:42 Engaging Women in Sports Marketing26:31 From Hobby to Keynotes28:27 Breaking Barriers: Women in Sports Marketing32:47 Empowering Female Leaders in Sports35:25 Fan-Led Arsenal Video Campaign Success40:26 Engaging Women in Sports42:19 Pitching Passion for Women's Sports47:12 Engaging Young Fans in Women's Sports49:52 Reimagining Women's Sports Teams52:07 Women's Sports Independence Revolution54:31 Expanding Sports Events for WomenCan you be a sports fan without ever playing? In this episode of The Millennial Entrepreneur, Sina sits down with Cherry Beagles, founder of 400, a creative company reshaping what it means to be a sports fan - especially for women. From calling out outdated stereotypes to running viral campaigns with Arsenal and Chelsea, Cherry is on a mission to make women’s sports aspirational, mainstream, and massive.Cherry shares how she went from being a non-athlete who loved the vibe of live games to launching a brand that connects dormant fans, female-owned businesses, and pro clubs. This is a masterclass in culture-driven marketing, experiential fandom, and building a movement by challenging the norms of a male-dominated industry.🔹 Who is this video for?✅ Founders building culture-first brands or community-driven movements✅ Sports marketers, brand builders, and fans of women’s sports✅ Creatives and changemakers passionate about equity and representationWhat you’ll learn:📌 Why many women don’t feel welcome in traditional sports culture📌 The real barriers holding back women’s sports - and how to fix them📌 How 400 drives growth through experience, culture, and storytelling📌 The marketing blind spots brands miss when targeting female fans📌 Why women’s sports shouldn’t be treated as charity - but as cool📌 How to activate “dormant fans” and build commercial impact📌 Cherry’s vision for turning 400 into a cultural powerhouse👉 Watch to the end to hear Cherry’s bold take on what the sports industry could look like when women are finally centred in the story - not sidelined.#WomensSports #SportsMarketing #CulturalBrand #FandomRedefined #400Club #TheMillennialEntrepreneur #WomenInSport #BrandStrategy📱 Follow 400: @400clubcomms💼 Connect with Cherry: https://www.linkedin.com/in/cherrybeagles📸 Podcast IG: @TheMillennialEntrepreneurPod📬 Blog: https://sinablog.medium.com/💼 My Business (Wing): https://www.wingcard.io/🎧 Podcast Equipment: https://amzn.to/31Os4fV, https://amzn.to/3kul2Fm"