Can Social Media Fuel your RV Adventures? With Joe Mehl from the Alliance RV National Rally!
Recently we attended the 2024 Alliance National Rally, and during our time there we got to host a few panels! In addition to hosting, we also had some friends that gave some amazing presentations in this week’s podcast Joe Mehl (Director of Marketing at Alliance RV) chatted with a crowd that was interested in creating a Social Media presents for either keeping friends and family informed or to help create a community and a following!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Has it become a requirement for you to full-time
RV and have a YouTube channelor a social media presence?
We are gonna go into a wholelot of topics today, but one
predominantly being around cansocial media help fuel your RV
travels?
Coming from a YouTuber and apodcaster, I can tell you that
(00:20):
you don't have to have socialmedia, but if you're looking to
stay in touch with family orpotentially create a business
from it, there's a bunch ofdifferent avenues if you so
choose to go down that socialmedia or video creation route.
Welcome back to the RVShenanigans podcast.
Like I said, welcome back tothe RV Shenanigans podcast.
(00:51):
My name is Ryan and along withmy wife Lauren, we make up what
is known as Miller's in Motion.
We've been full-timing in ourRV now for a little over two
years and traveling most of ourlives.
We've been documenting thosetravels now for the last almost
three years on the Miller's inMotion YouTube channel.
You are listening to the RVShenanigans podcast, which we
(01:12):
have just removed the videoversion from our main channel
onto its own RV Shenaniganspodcast YouTube channel.
So if you are listening to thisor watching this and you do
like that watching portion of itlike the youtube side.
Uh, do us a favor, help get theword out that it is no longer
on the miller's in motionchannel.
Uh, because the last fewpodcasts now have absolutely
(01:34):
been off.
When we were back at the 2024alliance national rally, uh, our
good friend, mr joe mel, who'sthe director of marketing over
at alliance rv, who we work withvery closely on a lot of
different projects, decided hewanted to kind of give a little
bit of a talk over using socialmedia to power your RV travels.
(01:56):
That's kind of the general gistof it and what it boils down to
just kind of a very quicklittle snippet was at the end of
the day, you have to do whatyou want to do and if you want
to use social media to stay intouch with people, to create a
community, whatever you want todo.
We originally started ourchannel, miller's in motion,
just to document travels and infact we were a full on travel
(02:19):
channel.
It wasn't necessarily RVspecific like it has been the
last couple of years, and thatwas because we wanted to let our
families know kind of where wewere and what we were doing and
we wanted to kind of come withus, but we also knew that they
couldn't necessarily come withus all the time, because
everybody has their own lives,so we created the channel to
really communicate with them.
That's why Buy Mom is a thingAt the end of our videos, how we
(02:44):
tell our moms bye and then wekind of swipe to one side.
That's where it started from.
We stopped doing the bye mom atone point and we got yelled at
by people because all of asudden we weren't saying bye to
our moms.
So we went back to saying byeto our moms, who barely watch
the videos, by the way.
So, without further ado, I'mnot going to take up any more of
your time.
I'm going to let Joe take overback at the Alliance National
Rally and spoiler, I pop in acouple of times because I was
(03:06):
recording it and he got a fewquestions that were more geared
towards channels and less for acompany using YouTube as a
marketing platform, and so, yeah, I was there.
So he asked me if I wouldn'tmind answering and, of course,
if I have an opportunity to talkand have a microphone, I'm
probably going to take it.
Speaker 3 (03:36):
So, without further ado, let's pop back over to Joe
and the Alliance National Rally.
All right, so welcome.
I do got to say you allies knowhow to party.
I've had more concoctions madethis week and given to me that
are I've never had before, and Iwent to IU.
So welcome to this littlemarketing talk harnessing social
(03:56):
media to empower your AllianceRV journey.
I don't know if it's still tooloud for you guys.
Can you guys hear pretty well?
For those that are here forthis?
Thanks for being here.
I appreciate that.
So my name is Joe.
I'm the head of marketing forAlliance RV.
I've been marketing for over 10years now.
(04:17):
I've gone from web developmentto, you know, social media to
photography I mean everythingthat is involved in marketing.
I've done in advertising addevelopment.
I was with a web developmentcompany and then I actually
(04:40):
helped start a marketing agencywhere we were a full house
agency and we did everythingunder the sun for a multitude of
different industries, includingzoos and restaurants and rv
manufacturers and trailermanufacturers.
So I have tons of experience inthat.
But what I, the point of today'stalk is to really inspire you
(05:03):
guys to want to create contentand not be afraid to, because
that's one of the hardest thingsto do is just press that record
button and then post it and Iknow I'm guilty of it, I know
every content creator that I'veever worked with is guilty of it
, and they'll record themselves,they'll set it up and then
they'll be like it doesn't meetmy expectations.
(05:24):
But you just have to realizethat your audience is going to
find you for however you create.
So don't worry about that.
Customer expectations andthere's going to be different
customer types Every single onesitting.
You right now probably you'veseen Alliance posts that you're
like don't get it, don't like it.
And then there's posts whereyou're like that's amazing, it
(05:45):
makes me want to buy the product.
Right, but I have a lot ofdifferent audience types that
I'm trying to reach across thegamut.
So, um, I'm going to.
I'm going to just go through acouple of things really quick.
I have about eight points thatI want to talk about and then at
the end, I'm going to leave itopen for questions.
So feel free to to free to askaway.
I'm an open book when it comesto marketing and it's my biggest
(06:07):
passion.
I eat, breathe and sleep it.
You can ask my wife.
So, first off, I want to saythat content, or the creative,
is the variable of success, andthe one thing that a lot of
people will get hung up on Imentioned it briefly was the
quality of that content.
(06:27):
There are posts out there thathave, I don't know, have you
ever seen that dude?
His name's Dogface and he'sskateboarding down the street
listening to Fleetwood Macdrinking Ocean Breeze on his way
to a potato farm where he was aworker?
That video got over 100 millionviews and Ocean Breeze was out
(06:48):
of stock in every grocery storein America for over six months.
So I mean, that's the power ofsocial media.
One guy can do a little post onhis way to work and you can get
100 million views and you canreally increase the brand
Changed his life.
He was living in an RV, justyou know, living paycheck to
paycheck, and then all of asudden, bam, he blew up so and
(07:11):
he actually almost didn't postthat video because he was afraid
he's like.
But at the end of the day I waslike, who cares what people
think of me?
Post Also Fleetwood Mac.
That song was nowhere to befound in the top 1000 in current
music that was being listenedto.
It was number one for over sixmonths.
(07:33):
I mean, that's how that's againthe power of social media.
The other thing is, you know,quality is hyper subjective.
My view on quality is differentfrom your view and every single
one of you out here.
You guys all have a differentview of quality, so don't let
that hold you back.
You can, you know, you have.
(07:53):
You know Ryan Miller fromMiller's Emotions.
He has all this great equipmentand he's invested all the time
to learn all this greatequipment.
But really what you need isthis this can do everything you
need it to do.
It has good quality photos, itdoes decent audio recordings and
you know Matt's RV reviews.
You know he's grown to over amillion followers I think he's
(08:16):
like 1.2 million collectivelyand he doesn't even use a mic,
he just yells at the camera.
So you know, don't worry aboutthat, because it's going to vary
person to person, but someonethat connects with you and your
personality, it will resonatewith them and that's what you're
trying to do.
(08:36):
You're trying to find youraudience to register with and
then, as you change, yourquality will change because
you's you're different.
You're a different person todaythan you were last week because
you've learned new things.
The other thing is, a lot ofpeople will get hung up on
followers.
You know, 1.2 million, 8million, whatever that number is
(08:59):
.
In today's world, I call itTikTokification, where
everything is vertical form andpeople are just swiping up on
their thumbs.
Right, I'm guilty of it.
I'll sit there and I'll swipefor 45, 50 minutes sometimes,
don't you know what you want todo is.
You don't want to get hung upon the follower count, you want
(09:20):
to get.
You want to focus on the viewsof the videos that you're
getting.
You want to focus on the viewsof the videos that you're
getting.
I have noticed as of latelythat my you know, a year ago I
would have said you need to post90-second videos and they need
to be engaging, they need to behigh quality.
That's what's getting viewsToday.
No, under 30 seconds that tellsa quick little story and has
(09:41):
some humor to it.
Those are what's performingright now.
I did this little video.
Um, it was actually a video ofan avenue sitting in a field and
you guys all know who lightningmcqueen is from cars, the
little movie ka-chow, yeah,ka-chow, um, and it was
(10:02):
literally this little thing,that Lightning.
It says have you ever seen anRV be struck by lightning?
So it was like oh man.
And then there's like a fivesecond pause and then it's
literally Lightning McQueen goeschoo choo and he says ka-chow
across the screen.
Silly, it really didn't do aton for branding, but people saw
the Alliance RV in thebackground and it got over one
(10:25):
million views and it was aneight-second video.
So, like you don't have to be Ineed to go toward this product
or I need to talk about this.
It can just be a super simplelittle.
Hey, I look at this bruise Igot on my head from not dunking
when I went under my slide out,you know.
So don't worry about followers.
(10:46):
Focus on what gets views andthen repeat that stuff that gets
views.
So you're just going to postand if it gets 100 views, those
could be 100 quality views.
That could lead to some.
If you guys have affiliatelinks with, like Amazon or
anything like that, helping sellproducts, those views could
help return investment on youguys for selling products with
(11:09):
affiliate links.
But you want to focus on theviews again, so you might start
at two views, but a year fromnow I guarantee you guys will be
over 10,000 if you just keepdoing it.
But a year from now, Iguarantee you guys will be over
10,000 if you just keep doing it.
The one thing that I did forAlliance that I came in I am
really big on posting everysingle day, even multiple times
(11:31):
a day, so I try to post onFacebook, instagram and TikTok
every single day, no matter what.
And then YouTube I do YouTubeshorts every day.
Now, actually, as of threemonths ago, I started doing
YouTube shorts every day and myviewerships are going like this
Shorts I get more subscribersfrom than the ads I'm running on
(11:55):
YouTube to try to reach newbuyers, and that's.
Those are all organic, so I'mnot spending a dollar on those.
The next, the next point I wantto talk about is you know
people want to connect to peoplethey don't want to.
You know they don't want toconnect to an object or thing,
and that's why I love this rallyand my team's been running
(12:17):
around and I'm sure maybe someof you have been talked to by
them.
We're getting interviews andwe're talking to you guys about
why did you choose to join theAlliance.
You know, I see Alliance as afamily, not necessarily as a
brand, but you guys are thebrand and you talking about
Alliance out in the campsitesand us taking care of you is so
(12:37):
important.
When people ask me, like whatdo you do?
I say yeah, I'm the head ofmarketing for Alliance.
So what does you do?
I say yeah, I'm the head ofmarketing for Alliance.
So what does Alliance do?
I actually say we're a servicecompany that builds RVs, and
maybe I don't know if you guysagree with me or not, but that
is what we are.
We're a service company thatbuilds RVs and we take care of
our customers and I think thathelps resonate with you guys and
(13:00):
tell me if I'm wrong.
You can come up to the miclater and be like hey, no, I
don't think you do so, but thecommunity is such an important
part of your content.
You want to build community.
You want people to follow youfor your community.
Do any of you guys follow like,like Dustin or Leslie or Chris
(13:26):
and Martha, and even Miller's inmotion, or Aaron and Chris from
Irene Iron Travels?
What?
No, we don't need Ryan.
Speaker 4 (13:33):
Sorry.
Speaker 3 (13:33):
Ryan, we don't need you.
Oh, okay, thank you, ryan, Ilove you.
He doesn't.
Speaker 4 (13:38):
I love you he doesn't .
Speaker 3 (13:43):
But their big thing that they do is they build
community.
They're not necessarily alwaystalking about the product.
They're talking about whatthey're doing on their journeys
in their life in their way.
So be yourself, don't try to besomeone else.
You know, you just got to comeat it from a different approach
and all the brand ambassadorsthat I sign up they're their own
(14:03):
people.
They are telling their storiesin unique ways.
So just keep that in mind.
So I'm going to go backwards alittle bit just to kind of make
sure you know focus on thecreative content piece, because
that is the variable of success.
Don't worry about the qualityand Don't worry about the
(14:24):
quality.
And then don't worry aboutfollower count.
Worry about views.
See what's working.
If you get one view, that'sfine.
That means that that didn'tresonate.
But you can try it again in aweek, try something like it and
maybe it'll resonate a secondtime.
So just because it didn't workonce doesn't mean it won't work
again.
I've reposted videos that got500 views and then I reposted it
next week and it got 30,000views.
(14:45):
And then people want to connectwith people.
That's a huge piece.
So just remember that peopleare on social media to be social
and it's an incredibly powerfulplatform.
With that story, I told aboutDogface and selling out Ocean
Breeze across the country forsix months.
The next piece is communitymanagement.
(15:06):
Once you have a following,engage with your community.
Don't be afraid to comment,answer questions.
You got to be relatively quickabout it too.
What I preach to my team isevery day we have to try to
answer questions as fast as wecan, and now we have tons of
other projects on our plate.
We don't always get it in asuper timely manner, but we try
(15:27):
our best to get up there andanswer questions every single
day.
It's a task that's on multipleteam members of ours and that's
a huge piece of the puzzle,because that's what's going to
get people to connect with you,when you actually engage and
talk with them.
(15:50):
And then you know something Ijust want to talk about.
It's actually called strategicorganic content or called SOC.
It's kind of an emergingmarketing trend in today's world
where people are talking about,you know, creating content that
naturally attracts engagement.
Creating content that naturallyattracts engagement.
So, instead of spending youknow a lot of people spend a ton
(16:10):
of money on billboards or TV orradio or things like that, but
there are more people on socialmedia and there's more attention
on social media than the otherplatforms.
Go ahead and raise your hands.
How many of you use socialmedia every day?
Pretty much the whole room.
And so what we're trying to dois we're trying to reach that
audience, and what you create isgoing to be the variable of
(16:32):
success there.
So your strategic, organiccontent is going to provide
strategies for creating andusing creating pieces of content
, using trending hashtags,sounds and collaborating with
others.
So, if you guys are trying tostart a channel, go find Dustin
and Leslie, go find Ryan andLauren, go find Chris and Martha
(16:54):
and see if they're willing todo a collaboration with you to
help jumpstart your platform ofchoice.
And if you're only going tochoose YouTube or Instagram or
Facebook, choose one, and thenthe others will slowly follow.
Place, I will say if you'regoing to choose Facebook, also
do Instagram, because they'reconnected, they're the same
platform.
In essence, facebook is alsobouncing back with vengeance.
(17:17):
There's some obviously dramagoing around with TikTok, and so
a lot of people are coming backto Facebook and are actually
going full on into YouTube.
So YouTube has gained a hugeamount of ground as well.
So if you're going to.
If I had to give you a piece ofadvice, I'd say do Facebook,
instagram and YouTube, andyou're going to find a lot of
success pretty quickly.
(17:38):
And then you know, the otherthing that I want to talk about
is when you guys are doingcontent and you're near your
alliance or you're in youralliance, like, don't forget to
tag us or add us ascollaborators, because I love
when you guys are out therecreating content.
I share it all the time and Iwill have.
If you add me as a collaboratorand I accept that collaboration
(18:01):
post, it'll actually go ontoour news feed, so that way,
people will then see it from thealliance group.
So you're going to tap into our50,000 followers well, 80,000
between Facebook and Instagram.
So that's something that youcould also do.
And then you're going to getother RVers that are interested
to follow you guys and see whatyour journey is all about.
(18:22):
So you know, that's pretty muchall I wanted to talk about
today.
I was going to keep it short andsweet for you guys, because I'm
like a goldfish too, I forgetthings really fast.
But I want to open up forquestions and you got me here,
so feel free to come up and ifyou don't have any questions,
I'll just walk off the stagewith my head hung low, or you
(18:44):
can just raise your hand too.
You don't have to come up.
Yeah, great question.
So the ambassador program.
With Alliance, we do somethinga little different.
We actually do a truepartnership with our brand
ambassadors, and Ryan can speakto it if he wants to.
(19:12):
I, what we do is we actuallywork with how many followers you
have and how much engagementyou get, and then, based on that
, what we'll do is we will say,hey, here's what we can sell you
the unit for, and it's going tobe not much off.
I mean, you paid almost fullprice.
Speaker 1 (19:25):
Wow, I got a high five.
Does that count for anything?
Speaker 3 (19:30):
I mean really what it is is we just make sure that we
can pay our production teams sothat way they can get paid for
their work they did on the coach, and then you guys would get
the unit.
But we also then fully open ourdoors, like a little wider, so
that you'll get direct access tome and my team will help create
content all the time.
(19:51):
We also give you insights intowhat's coming out sooner.
So I'll be calling all theambassadors I say hey, we have a
new product, new floor plan.
When can you come up here?
Or what can we do to get anarrangement for you to talk
about the product?
And it doesn't always work outperfectly, but I don't know.
Ryan, can you speak to thebrand ambassador program from
your experience?
Speaker 1 (20:10):
Yeah, I mean, I think the big thing from our point of
view is it's like Joe said,it's kind of the access.
So if we, if they havesomething coming out, we get a
little bit more of a heads up sowe can plan around that kind of
a thing, and then it's accessed.
And, joe, you said to you andyour team, but it's also Cully
and Ryan and Bill and and all ofthose guys, cause sometimes we
get asked a question and I'm notgoing to be the first person
(20:31):
that pops up and goes I knoweverything about Alliance.
I don't.
They do, cully does, ryan does,and so we always like to bring
them in when we do that, when wedo that, like in Dallas is a
great example Avenue All Accesswasn't getting quite the love on
social media you were hopingfor, and so we worked together
and I integrated it into a video.
We don't do full on like we're atravel channel, predominantly
like Chris and Aaron from IreneIron.
(20:52):
We're travel channels, and sowe do integration with Alliance
more so than full videos.
We loom every once in a while.
Speaker 3 (20:58):
And to speak on the point about the Avenue.
So one of the initiatives thatI did with my brand ambassadors
is I said, hey, let's pushAvenue.
Can you help me push thatproduct?
And Avenue in May this year hashad its best month in retail
sales that it's had with thecompany.
So I mean, if that sayssomething, you know, marketing
pushed the product really hardand now all of a sudden we're
(21:21):
getting this big jump in productsales.
Speaker 4 (21:26):
Does that answer your question?
Speaker 3 (21:27):
We also do some.
Yeah, like you said, you getaccess to Ryan and Coley and you
get access to you know you'regoing to get their phone numbers
and they're going to answer itbecause they know that you're in
a brand ambassador.
We also flag you in our systemthat you're a brand ambassador
as well.
Speaker 5 (21:43):
Mine is.
We're one of the regional rallyhosts for the carolinas.
A little bit more tie-in to geta little more advertisement
through alliance for theregional rallies yeah, no, I
would love to to help theregional rallies as much as I
can.
Speaker 3 (21:53):
Um, you know that's something that I want to focus
on in 2025 was really startingnow.
Um, the the southern rally wasput on by chris and Martha and
obviously, them being brandambassadors.
They had my support and wehelped them a ton.
But really all you need to dois email me and it's just joemel
M-E-H-L at alliancervcom and Iwill be happy to help.
(22:16):
Banners, social media posts,get stuff out there, do creative
assets for you, anything youneed.
I can also tap into the brandambassadors and figure out who's
going to go there and ifthey're going to be available or
not.
Speaker 1 (22:28):
I was going to say minus Chris and Martha's
Southern Ally Rally.
A lot of the regional ralliesdon't tap into that
ambassadorship.
But if you get a Chris andAaron, us whoever start talking
about it, it's just one moremarketing lane to help promote
that event itself.
Yeah, about it, it's just onemore marketing lane to help
promote that event itself.
Speaker 6 (22:49):
Yeah, I've learned about RVing through YouTube, but
it's been mainly through longYouTube's.
You know someone that's puttingout 20 minutes or maybe even a
half hour.
So if someone were starting upnow at this point, would you say
that don't….
(23:10):
One of my biggest hangups is Idon't know how to edit, so
therefore doing a 20-minute onerequires a lot of editing to
make that happen.
So should you be doing justreels, just 15 seconds, 30
seconds, and then somewherealong the line, you will finally
(23:31):
catch up with learning how toedit and you'll be able to do
the longer ones.
Or are the long ones gone?
Speaker 3 (23:37):
No long, still has a very, very prominent place in
this world, especially forpeople trying to educate
themselves.
I'd say education is thecategory where people are
willing to sit for 45 minutesand figure it out because they
want to do it right.
Entertainment is, you know, youobviously want to be a little
on the shorter side, but youknow, we all sat in here the
(23:58):
other night and watched a45-minute RV Unplugged episode,
but that was entertaining, youknow, and it kept you captivated
the whole time.
So I would say I mean, youtubeShorts is a fantastic platform.
You're going to see exponentialgrowth, especially from someone
that knows the product.
So if you just start there anddoing 60-second YouTube Shorts
(24:18):
and just you know, that's why Icreated what you know.
Wednesday, you know, I came toBill and I said we need
something that I can post everyweek and I we need to talk about
just different topics ofeducating people about little
pieces of the coach that theymight not know.
You know like one of thesimplest ones is make sure you
latch your shower door all theway with the glass shower door,
because if it doesn't click, itcan pop up and shatter down the
(24:42):
road.
So I'd say, do both work on thelong forms but only try to post
.
I don't know what you could do,but if you could post maybe one
every two weeks, like try toget one 15 to 20 minute video
every two weeks but then inbetween try to do, you know,
maybe two or three shorts.
And there's a and there's agreat app called CapCut, so
(25:05):
C-A-P-C-U-T.
There's a pro version that onlycosts 90 bucks and it has crazy
editing for a phone.
I would equate it to PremierePro or Final Cut and, having
used those for years For shorts,yeah, for shorts, yeah, use
CapCut for shorts, not long form.
Speaker 1 (25:24):
Joe do you mind if I chime in?
Yeah, go ahead.
So the other thing I would saytoo is, like Lauren and I don't
do shorts and reels, to behonest with you, we do, but it's
always pulled from our longform.
We're long form.
Typically.
My videos on the short side are10 to 12 minutes.
I prefer that.
I like to shoot cinematically.
I I use bigger gear, biggercamera and that kind of comes
(25:45):
with it sometimes.
But there's some very Phil andStacey from Today is Someday.
Their entire channel up untilabout four months ago was shot
on a GoPro.
That's it.
They've used GoPros and nowthey have a DJI Osmo Pocket 3,
because that's like a GoPro buta little bit more cinematic
looking, and so they've recentlychanged.
Still use the GoPro too, butinto that in addition.
Speaker 3 (26:12):
I was going to go follow up.
What are some of your favoritechannels to learn how to edit,
to learn storytelling, that kindof stuff.
So I'm the type of guy and youknow my team can attest to it I
just throw myself in the deepend and try to figure it out and
I just poke around until I getto a problem.
I'm like I don't know how to dothat.
And then I YouTube, I type inthe specific issue.
That's how I learn, buteveryone learns different.
There's a guy I don't rememberhis name.
I'll find him on my phone andcome talk to you and be like
(26:33):
this is the channel that Ilearned a ton from, but it's
been a minute since I've usedhim.
And then you get to a pointwhere you know if you do get
your channel to actually earningprofits, you could even
outsource the editing.
Speaker 1 (26:47):
Profits is a stretch, but money, money, yeah, yeah, I
would tell you too, like fromus, I'll come over to you guys
in one second with the mic.
Um, for me, there's I, as muchas you deep dive how to RV, deep
dive the stuff you want to knowabout now, like, I actually
have my own personal YouTubethat Lauren hates because it's
all video creation, it's allthat.
So Think Media is a company Ireally like, but watch other
(27:10):
content outside of the RV space,find out what you like.
And then a creator I reallylike is named Jevin Dovey, from
a shooting the cameras, tech,that kind of stuff, that side of
it.
He does a lot of kind of reallycool insights in that.
So I've learned a lot from himon that front.
Speaker 3 (27:25):
Yeah, the other thing to just tag on a little bit is
maybe focus on five minutevideos first.
Try to create a little fiveminute story.
Hey, I'm going to teach you howto level your coach in five
minutes and that's the otherthing.
Like you got to simplify themessage, like you don't want
this long, long title.
So an example is we do allthese floor plan tours I'd
(27:49):
categorize them as sales wherewe have myself and one of the
sales reps go through and tourthe product from a non-biased
point, just being like hey,here's the features that you get
.
And one thing that I did about amonth ago was I changed all the
titles from it was like meetthe paradigm 382 RK to meet the
(28:10):
paradigm 32 RK, the perfectcouples coach with large kitchen
at specific length, specificweight, dry weight, and the
viewerships went upexponentially when I did that.
Because it's a shirt searchfactor and YouTube is the
world's second largest searchengine.
Because it's a search factor.
And YouTube is the world'ssecond largest search engine
because it's owned by Google,which is the first.
Speaker 1 (28:32):
Which is the first?
Speaker 5 (28:37):
yeah, ryan, and a lot of them.
When they do their YouTube's,they say, well, click on here,
and it helps us.
And obviously he's makingmillions of dollars off of that
because he's you know.
Speaker 3 (28:48):
I wish.
Speaker 5 (28:54):
Do you get a cup of coffee out of it?
Nope.
Speaker 3 (28:57):
Oh, I swag you up, please.
Speaker 5 (29:02):
Without getting into a lot of details, you know, but
I'm just curious of how all thatworks to your benefit and all
that type of stuff.
Speaker 3 (29:15):
We don't monetize our channels, so Alliance doesn't
make a dollar from ourviewerships, because from a
business standpoint we have tocategorize ourselves as a
business, so we can't.
Speaker 1 (29:25):
Yeah, so we do a similar thing, but it couldn't
be further on opposite ends ofthe spectrum, because obviously
that camera, the stuff that'ssitting over there, not the big
board, but my recording gearthat all costs money, right, and
I break it a lot.
So it costs a lot of moneyfrequently, and so we have to
find ways that are non-intrusiveto be able to pay for some of
this stuff.
And at the end of the day, wehave bills, just like everybody
(29:46):
else.
Joe's is a marketing platformfor a business.
They're trying to drive peopleto the brand.
They don't care about makingmoney on the channel itself,
whereas we have to.
So when it comes to, like,affiliate links and those types
of things, for us we've and Ican't speak for every channel, I
only speak for ours, becauseeverybody does it a little
differently.
But who's seen a Brooklynbedding commercial?
(30:07):
Yeah, I'm going topre-apologize, because guess
what's coming out on our channeltomorrow?
Um, but at the end of the day,for us, like, we actually bought
ours still and we owned itpreviously.
It's the same one we'd ever.
I mean, we changed it out acouple of times because dogs are
dogs.
Um, but for that, like, if yougo in and click through our
affiliate link is they pay us alittle bit to kind of promote
(30:30):
their brand and then if you buya mattress and you get used the
discount that we negotiated,then we get a little bit of a
kickback and that's essentiallyhow we pay our bills, because
the further down this you get,youtube itself doesn't pay jack.
To be completely honest with you.
It's pennies on the dollar andso we can't sustain our travels,
our living on just YouTubemonetization.
(30:51):
It's nothing.
I mean I'll be quite frank.
I mean we typically, in onevideo in the first couple of
days, will be somewhere around1,000 to 1,500 views on the
average and we have just shy of7,000 subscribers and my monthly
YouTube earning, I believe, issomewhere around $110.
That's some people's coffeehabit and so the affiliate links
(31:13):
and that kind of stuff are whathelp us pay that and that's
individual, because that ends upbecoming a negotiation between
you and whatever that brand is.
Sometimes it's just an affiliatelink where we literally get
nothing and it's just if youclick on it, then we do that.
Sometimes it's a sponsoredvideo.
Sometimes it's a an affiliatelink where we literally get
nothing and it's just if youclick on it, then we do that.
Sometimes it's a sponsoredvideo, sometimes it's a
combination of two things.
But at the end of the day, ifyou use our link, we try to
(31:34):
negotiate a slightly betterdiscount is how we kind of work.
That, and if we're going to beintrusive to our community, we
want to make sure that there's avalue for them.
It's just us throwing anotheryou know brooklyn betting
commercial down their throats.
Speaker 3 (31:47):
So and brooklyn.
Speaking of them, they have aunique strategy where they're
just going after contentcreators to get on social.
So their, their, their wholemarketing budget is spent on
content creators to talk abouttheir product to scry speaking
of that, today's the last dayfor the you know, yeah, yeah, so
, yeah.
So Alliance actually did a betaplatform with Brooklyn Bedding,
(32:09):
because I met them down at theTampa show and I was like, yeah,
let's try something out.
So there's actually a 30%discount where, if you type in
Alliance30, I think is what thecode is If you find the reel.
There's a reel, and I can giveyou guys all that code too that
you can get 30 off.
Speaker 1 (32:29):
there's also a giveaway, too, on their website,
so if you go tobrooklynbeddingcom, there's a
alliance rv giveaway, so, andyou actually have to be an
alliance owner to get thatmattress and that is the unique
thing is because, um, the twobrand ambassadors you guys have
that also work with brooklynbedding are lauren and I, and
then new ambassadors to you guys, joe, and work with Brooklyn
Bedding, are Lauren and.
Speaker 3 (32:46):
I and then new ambassadors to you guys, Joe and
Rachel.
Speaker 1 (32:49):
Yeah, joe and Rachel, and so we both created a short
gave kind of the content to Joe.
Joe did some stuff with it,made sure the proper terminology
was being used, all that goodstuff, and then that's really a
four-brand collaboration.
That's kind of how I look atthat is that now it's being
shared across the alliancesplatform, it's also being shared
across Brooklyn Beddings andthen for us, the Ketos and the
(33:09):
Ketos Us, kind of back and forth.
Speaker 3 (33:12):
So it hits on that collaboration point that I was
talking about, because thenyou're tapping into every single
audience type, because they'reall different audiences.
Speaker 1 (33:21):
I was going to try and stretch.
That was going to be a bad ideafor everybody.
Speaker 2 (33:25):
How do you still consider email and blogs to be
part of your marketing?
Are they still relevant?
I mean, I've been following ILove RV by Ray for a long time.
Speaker 3 (33:39):
Yeah, so the I Love RV.
So they have that weekly emailthat goes out.
Right, that's a blog post.
So nothing is never notrelevant.
Like, radio still has a place.
Billboards still have a place.
You know there's yellow pagesare still around.
They are, believe it or not.
You know, the reason whythere's so many A company names
(34:01):
is because in the yellow pagesyou wanted to be first.
So that was an old marketingthing back in the day.
So I would say it's stillrelevant, but it depends on your
audience Because, again, isyour audience the people that
will open emails.
My open rates when we send outemails from the Alliance thing
is like 30%.
That's very good.
That's very good yeah.
Speaker 2 (34:24):
Can you also explain the difference between views and
likes on Facebook?
Speaker 3 (34:29):
Because there's a huge difference, Yep 100%.
Speaker 1 (34:31):
There's a huge difference.
So just to go back to his pointon the emails, real quick, our
open rate and we've got about1,300 people on our email
distribution list and our openrate's about 87%.
That means you have a veryengaged audience.
Right and so that's what we do.
For us it's like first crack atanything we do, like if we're
going to be somewhere, we give alittle bit more Not necessarily
real-time updates, but reallyclose to it, whereas our videos
(34:53):
are two or three weeks behind.
So, like for us, yeah,businesses struggle with it more
than brands.
I say that's kind of the samething.
Speaker 3 (35:04):
Well, businesses have to meet spam compliance laws,
and so we have a lot of theserules and regulations in our
place that oftentimes send ourstuff to the spam filter.
So, like, I have my personale-mail set on our e-mail blast
list and it always ends up inspam, and we're using a
professional platform calledMailChimp, which is what tons of
(35:26):
businesses use.
Constant Contact yeah, I'veused it before too.
Yeah, to answer your questionabout views and likes.
So views just means thatsomeone has seen it physically,
and then a like is an actual.
It counts as what's called anengagement, so likes and
comments are typical.
So that was one of the piecesthat I always try to get my team
to go on is we want to getengagement.
(35:48):
But now I'm really pushing forviews because I think, seeing
the brand, it'll kind ofsubconsciously sit back there
and so think about it from yourguys' content creator standpoint
.
Yeah, see it, see it.
See it, see it and then be like, oh, I've seen them before.
It see it and then be like, oh,I've seen them before.
Because my whole marketingstrategy is to get consumers to
(36:09):
walk onto the dealership lot tosay I want an alliance.
And then our sales team betterbe training up our sales reps to
know the product better thanyou guys, because you probably
know the product better thanthey do.
Speaker 7 (36:24):
So one of the things there are for just as many
youtubers and streamers outthere, there's the same, if not
more, non people like me whodon't have an interest in
getting into that.
But as I've noticed, uh, goingthrough, like some of the rv
tours, that that we had thetwo-hour window the other day
(36:47):
there's some amazing talent outthere in the RV world that
deserve to get on there, but ifthey don't necessarily, like
myself, want to get on and do afull content and streaming and
YouTube, uh, is there any way asfar as, like, being a guest on
(37:10):
Ryan's show, or or for you asfar as uh bringing that together
?
Speaker 3 (37:16):
Yeah, yeah, so I'm going to go, I'm going to.
I'll go circle here in a second.
But they're Jack and Shelby.
They're two contestants onseason two.
You're going to, you're going tocome to love them through the
season.
I got to meet them at the wrapparty and they didn't have a
YouTube channel when I met them.
And when I met them I was likeyou two are so charismatic,
(37:39):
there's no way you guys can'tnot have a YouTube channel.
And they were like yeah, wejust don't know how to edit, we
don't know how to do this.
And I was like those are allexcuses, just do it, just post
it.
You know it comes down to that.
And if you're not, if you're not, then the second side of the
story is if you're not the typeof guy that wants to be on
camera, you're just notcomfortable there.
(37:59):
You know, I will say, I wasthat guy.
I hated being on camera.
It took a long time for me tobe comfortable on camera.
You could also be like JD fromBig Truck, big RV.
He never goes on camera, hejust talks, he just shows.
I mean, he posted a video theother day.
It was like 30 minutes of himdriving his truck, just talking,
and he got like 40,000 views onthe video.
(38:20):
Some would argue that's apodcast, but whatever.
Yeah.
Speaker 1 (38:23):
Yeah.
Speaker 3 (38:24):
But yeah, but yeah.
If you're wanting to dip yourtoes in per se and learn, I
think that you reach out toMiller's in Motion, you reach
out to Chris and Martha, thepeople that have the podcasts,
you DM people that you want towork with or that inspire you
and say, hey, I'd love to be aguest and talk about RVing life
from my experience and then justsee how that works for you
RVing life from my experienceand then just see how that works
(38:45):
for you.
But you can find your path.
But I mean again, I'd say, justpost it and do it.
You won't regret it.
There's a lot of people outthere and maybe they've got one
lunch for that particularmodification.
Speaker 1 (39:00):
Sure right, and that's the only thing that
they're going to be staying in.
Speaker 5 (39:05):
They're also not willing to do anything.
Speaker 3 (39:09):
Yeah, yeah, yeah, yeah.
No-transcript, which will thenhelp you guys and people will be
(39:49):
like oh, who's that?
That's cool information, follow, follow, follow, follow.
So I'm sure Ryan's gottenfollowers from collaboration
posts from us.
Speaker 1 (39:57):
Yeah, no, we definitely have.
And the other thing I wouldtell you is, if you do want to,
kind of you think that you wantto offer out to the RV community
through a channel, wheneverfeedback, whenever you do reach
out to those channels, don'ttake a non-response sometimes as
a no.
Take it as a non-response.
I'll be honest, we get probablyabout 75 to 150 comments a day
(40:18):
and we still pride ourselves onreading all of them and still,
you know, liking them andreplying good, bad, different
ugly doesn't matter.
The easiest way is typicallybrands will have an email
address somewhere some way,somehow.
That's the most effective wayto reach out to them and
sometimes it takes a minute.
You got to remember some of us,like Lauren, I'll go off grid
for a week because we're offgrid, we just don't have
internet and so RV channels area little slow to return
(40:40):
responses sometimes because ofthat.
But yeah, let us know, Causeyou never know like you might
come back and say, hey, I havethis really cool modification of
my tow hauler space.
We have a toy hauler.
That makes sense.
Just know what channel you'rereaching out to.
If you go to like a Matt whodoes strictly new RV tours,
matt's RV reviews.
He may do that, but you're alittle more on the if thing
(41:02):
there, so I have an idea for you.
Speaker 3 (41:04):
Why don't you create a channel called cool rv
modifications?
You stay behind the camera andwhen you're at campgrounds, just
be like and you meet neighborsand they did this cool
modification.
It doesn't matter the brand, itcan just be like they did this
really cool thing and you'regoing to show cool rv
modifications.
That's a cool story that neverends because there are so many.
(41:27):
You know how many differentsolar setups I've seen.
They're all different.
Speaker 1 (41:31):
One's better than the rest, though I saw one was
powered by Tesla, though Mine'spowered by a beard.
Speaker 3 (41:40):
Does that answer your question?
Speaker 1 (41:40):
It's kind of long winded but and I just want to
follow up with your Jack andShelby thing.
Yeah, because the Bimble effectis their channel.
We met them originally at theRV Unplugged Season 1 rally so
before you did, and we becamefriends with them and they were
having that should we orshouldn't we way back then too.
Yeah, and we were in there,originally from Tennessee.
We happened to be in Tennesseein the Pigeon Forge area and we
(42:02):
just texted them and said hey,we're around, do you guys want
to come hang out?
No intention of putting him on avideo and he's like actually I
would like to see how you film,because that's the biggest
question we get, more thanediting all that stuff.
Like, I know, there's someediting questions, you can learn
that right.
But just picking the camera upsometimes and having the
confidence in a crowded room tohit record and talk to it or
film whatever you're doing is,believe it or not, one of the
(42:25):
hardest things to possibly do.
When you're new at itEventually become immune to
looking like a weirdo with acamera out in front of you in a
very public place and you justkind of get used to it.
But don't be scared to pick itup, because that's what they
were scared to do.
They got in their heads aboutit.
Speaker 3 (42:39):
Real quick, I will say that you could also do live
streaming.
It's coming backengeance rightnow.
It's here, matt.
He live streamed all dayyesterday packing boxes and he
got thousands and thousands ofviews, so that's another thing.
He's just sitting there packingboxes.
That's boring.
Speaker 4 (42:58):
Are you?
Speaker 3 (42:58):
kidding me?
That's the other thing Peoplewant to engage.
Speaker 1 (43:03):
But let's be honest, matt probably dropped some
things, because it's Matt.
Speaker 3 (43:06):
He definitely dropped some things and said some
inappropriate things tooprobably.
Speaker 1 (43:14):
Can I do say that one more time.
Well, that's just a littlehurtful that you didn't already
know, and it's on my shirt and Iwas just right in front of you.
Miller's in motion, it's toosmall, yes, I'll get a
magnifying glass.
So we're, lauren and I areMiller's in Motion.
It's too small, yes, I'll get amagnifying glass.
So, lauren and I, our Miller'sin Motion is our primary channel
, and then our podcast is calledthe RV Shenanigans Podcast.
Perfect, you heard of the thingthat's the newest, which is how
(43:35):
it always works.
Right, you stumble on stuff.
Speaker 3 (43:37):
So our brand ambassadors are Ryan Miller,
lauren and Ryan from Miller's inMotion.
Who's Ryan and Miller?
Ryan and Miller I gave you amiddle name.
And then we have Chris andMartha Venturesome Couple.
Dustin and Leslie, the WaywardWags.
Chris and Aaron.
Irene Iron Travels.
Joe and Rachel, the Two CrazyKetos slash, two Crazy Campers.
(43:59):
And let me tell you they arefull of energy, like, if you
need your cup filled with energy, they'll do it for you.
Speaker 1 (44:04):
I don't drink coffee anymore.
I just watch Rachel.
Yeah, seriously.
Speaker 3 (44:08):
Um, and we're always looking, we're always the door's
always open for more.
I'm talking to several peoplenow Um, and we're just.
You know we're going throughthe process of what does that
partnership look like?
Cause we got to make it makesense for both parties and we
want, ultimately, our goal is tohave you own the coach, so it's
yours, so you can actually sayI own this, whereas some other
(44:28):
brands will be like here you canhave it for $1 for a year, but
then, guess what, I get it backin a year and then all of a
sudden, you're like what?
Speaker 1 (44:36):
do, I do, and if you're full-time, that means
you're homeless.
Yeah, trust me.
I tried to shake Cully for moreit Really.
There's a mic right in front ofyou.
You could have just walked twofeet.
Speaker 8 (44:50):
I was just wondering about from social.
We were talking about thedifferent channels and I've been
trying to get on YouTube more,so that's a new channel for me.
But is it about posting oncertain days, like YouTube?
I see some creators post likeon Mondays or Tuesdays or
Thursdays.
Do you know, is there a betterday on that?
I see traffic times on somethings.
(45:11):
But about days, or is it for achannel just to say I always
post on Mondays so your audiencecomes back for Mondays?
Speaker 3 (45:17):
Yeah, once you've created the channel, I would say
, like we post Mondays at 8o'clock, like creating that once
you have a little bit of anaudience, 8 o'clock like that,
like creating that once you havea little bit of an audience, I
think in the beginning you'vegot to be a little chaotic and
figure out what works for youraudience and who you're
attracting.
I will tell you, for Alliance RVweekends Saturday and Sunday,
(45:38):
sunday being our peak day,because I believe correct me if
I'm wrong, but I believe that'sthe day when you're probably
traveling or there's yard workgoing on and you're finally
getting an opportunity to sitfor a second, and so I think
people tend to swipe more andget on social on Sundays.
So those are, hands down, ourbest performing day is Sunday,
(45:59):
but that's for us, you know, I'dsay Monday is one of our Monday
, and Tuesday, monday andThursday, for some reason, are
our least performing days.
But on YouTube, if I post avideo on a Friday, it'll
skyrocket over the weekend.
But if I post a video on aMonday on YouTube, it'll trickle
, trickle, trickle, trickle,trickle, trickle and then get a
(46:20):
little bit over the weekend.
So I always try to post videoson Fridays for me, so you've got
to find what works for you.
I always try to post videos onFridays for me.
Speaker 1 (46:26):
So you've got to find what works for you.
Yeah, what I found as we werestarting our channel too, is, if
you're sub, let's say two,three, 400 views per video in
the first five to seven days,you're not going to have enough
analytical data to really makethat decision quite yet.
So pick what works for you,because you have to remember too
, you have a release date nowand you should be active on the
platform at that time to respondto comments faster.
Be there, right, and so yourschedule matters too, I mean if
(46:50):
you can't physically be there.
don't do that Right, Like wepost on.
We've moved our channel'srelease date the main channel
three different times now, butwe don't do it with.
It actually takes weeks for usto plan like should we or
shouldn't?
We?
Look at it and it's it's moreof a conscious decision, less of
a we're going to try here, butearly on just try, yeah right,
(47:11):
but I will say it does matter.
Speaker 3 (47:13):
There is a point where you, there is a point you
will come to and you'll be likeman when I post at eight o'clock
on fridays.
That's my time, but it'llchange too, because your
audience will change, because,like you are changing, your
audience changes too.
Speaker 1 (47:29):
So that's why he's changed it three times, Right,
and that's over two and a halfyears.
So that's not like we do itevery other week for the fun of
it.
But we started to post onSaturday afternoons.
Every RV creator for a longtime posted on Sunday afternoons
.
I'm sorry, we did it at like 3o'clock on Sunday and everybody
did it.
Then there was one Super BowlSunday.
I wanted to post a video thatweekend but let's be honest, 3
o'clock you're not watching myvideo on Super Bowl Sunday,
(47:50):
right?
Don't let it cripple you.
Speaker 3 (47:52):
I moved it to Saturday.
Yeah, if you're saying I'mposting Wednesday at 8 o'clock
and it gets to be this, I hateit.
That is unhealthy.
Don't let it cripple.
You Do something that you enjoyand you keep that joy, because
as soon as you don't like it, itbecomes work and you don't want
(48:12):
to do it anymore.
There's two questions.
Okay, I was just going to sayyou talked about the audience
changing.
Speaker 6 (48:19):
If your audience is growing, your demographics are
also changing.
Speaker 2 (48:24):
That's a problem, and so therefore, you do have to
adjust as time goes along, asit's coming in.
Yeah, mm-hmm.
Speaker 3 (48:29):
Mm-hmm, yeah, yeah, if you're trying to get the
working group, the working agegroup, that's when that price
comes in there, because they'reavailable on.
Saturday Yep, so we and mymarketing team, we have 10
(48:49):
different I call you guyscohorts, sorry, just means
audience types and the contentwe create has to meet one of the
expectations to fall in thosebuckets or multiple buckets.
And so you don't have to getthat deep but just be like and
ultimately, if you just becomeyourself and you, you know, for
(49:10):
Alliance, you know, did you haveany of you guys seen that
Bentley video that I did, whereI made myself an idiot and I
said Alliance?
You know, there were people atAlliance that I will say are
higher than me that did not likethat video and I went tooth and
nail and I said let's just tryit, let's just see what happens,
let's post it.
I have seen I've gotten morepositive feedback from that one
(49:33):
video than any video that I'veshot in the past.
And it's just.
You know, it comes down toconnecting with the audience at
the end of the day, and thatpiece right there connected with
all the buckets, because somepeople that even didn't
understand what the ASMR stuffwas, where the girl was tapping
on the tables.
They still thought it was silly.
(49:54):
Because, especially, the toiletthing.
Thanks, Cass All right, joe,what's?
Speaker 1 (49:59):
up brother.
Speaker 3 (50:01):
What's up, brother, that's great Tuesday, tuesday
Sorry.
Speaker 1 (50:04):
Yeah, so I know it used to be.
Speaker 8 (50:08):
This is more of a general, a generality but
posting at night was way moreengaging.
Speaker 1 (50:14):
Is that still the case?
Speaker 3 (50:16):
Is that what you see now?
Honestly?
I've posted at 8 am and I'veseen 80 to 100 to 300,000 views.
I've also posted at 9 pm andI've seen the same amount of
views.
I think it comes down to thecontent and how it subjectively
clicks with that audience type.
So I don't think when it comes,especially on Facebook meta,
(50:39):
those, I think think timematters less.
Now, if you're creating like along form YouTube channel, more
in the Ryan's world, you do wantsome consistency there.
For my, for Alliance, we haveso much product to cover that I
can't always be posting and thenI don't have.
I mean, I have 42 floor plansbut I want to get those out as
(51:02):
fast as I can to you guys or tothe consumers that are trying to
make their decision on thatproduct.
So I'm not going to be like seea new floor plan on Friday and
then 52 weeks later I'm finallythere, you know, and they have
to rely on some of our dealercontent versus the manufacturer
content.
Speaker 1 (51:18):
Which is we're a show , right, we're more
entertainment, and that's.
It's like when you went to goback and watch Cheers or Friends
or something else, you kind ofwant it to be at that same time,
and if they were ever doingsomething different because of
another event happening in theworld, they like told you a lot
about it.
Speaker 3 (51:33):
It comes back down to content type too.
So, like my education stuff,I'm always posted in the
mornings.
That's why I post what you KnowWednesdays in the mornings and
I get messages if I'm late ordelayed.
Sometimes I have early flightson Wednesday mornings and I
can't post it at 8 or 9.
I will have comments by noon.
Where's what you Know Wednesday?
Where is it?
We're waiting for it, you know.
(51:54):
So like people come to realizethat it's coming in the morning
and they expect it before noon.
Speaker 4 (52:00):
Only having about a,000 followers on Instagram and
talking to friends that startoff way after we have and they
have 4,000 or 5,000 followers.
They're like how the heck?
And when it comes down to it,doing the study and research,
the top general music thatpeople like is the kind of music
you want to have on your clips.
(52:22):
That is what is the algorithmof getting people to get linked
and to like it.
So if Taylor Swift has a greatsong that everybody likes, if
you add that music to your clips, that's when, all of a sudden,
a boring video has 5,000 views,it's just because of the music
you play in the background.
Speaker 3 (52:41):
I don't think the music is the key.
I think it helps the algorithmcertainly, but again I would say
, don't focus on followers,focus on views.
Do you have more views?
And sometimes your views mightnot just be trickulating to
followers?
Instagram, in particular, iscoming out with a new tool where
they're making it easier tofollow from Reels.
Right now they have that littlebutton, but it's sometimes hard
(53:02):
to press, and so they're makingit a little bit bigger so that
it's easier to press.
And then, if you see it once,they're also changing the
algorithm where, if you watch itfor more than three seconds,
they're going to show it to youagain.
Speaker 1 (53:15):
So the only thing I'd say, too, is from the creative
side, I'm big on thestorytelling process and as
creative side, I'm big on thestorytelling process.
And as many clicks as beyonce'stexas hold'em song has, if it
doesn't make any sense for whatyou're saying and it's just
nonsense, it will actually hurtyou still correct, even though
it has all that.
So if it's got a ton ofclickability, the song, it still
has to make sense for the videocontent that you're putting
(53:37):
with it.
Speaker 3 (53:37):
yeah, it also comes down to the creative is the
variable of success.
Right, so you?
So you can post a video of youI don't know throwing a chair at
your RV.
That just came to my mind, Idon't know why, and it can have
no audio and it could go viral.
You could also post a video ofyou just doing the Texas Hold'em
dance in front of your RV, andit could go completely viral too
(54:00):
.
So again, it comes down to youraudience and what they expect.
And does the creative connectwith your audience?
Because if it doesn't, thatjust means that the audience
don't like it, and then soyou're like okay, I got to
change my content type up, so Ithink the service team would
appreciate not doing that whileyou're at the rally, at least
the throwing of the chair part.
Speaker 5 (54:25):
So, unfortunately, so unfortunately, we have time for
one more, and then that's gonnabe a perfect.
Do you have any advice on howto create?
Speaker 3 (54:32):
a catchy thumbnail or title.
So my thumbnails that I do.
So I've recently changed mythumbnail styles.
I actually throw challenges outto my team and I say, hey,
everyone, create a thumbnail, inthe winter I'll buy you lunch.
But what I used to do is I wouldactually go type in a similar
style of video or audience thatI'm trying to connect with and I
(54:52):
would look at thumbnail samplesof what's there and I'd say, oh
, this one got the most views.
This style I'm going toactually kind of replicate it
but make it my own.
And then I just use a toolcalled Canva and it it pops out
thumbnails so fast.
But you know you also havecreators like Mr Beast who will
(55:13):
spend a hundred thousand dollarson a thumbnail.
So, like you, can't, you gotta.
You gotta do what works for you.
And thumbnails, while they areimportant because you want them
to be visual, think about how,when you're searching through,
like, what captures yourattention when you're looking at
it and what makes you click it.
Does the title make you clickit or does the thumbnail make
(55:33):
you click it?
Speaker 1 (55:35):
So I use Canva as well.
All of our thumbnails are doneon that.
It's just a graphic design toolthat has a bunch of templates,
so it's a really simple.
Speaker 3 (55:44):
Very simple.
They have tons of templates.
I think the pro version is what?
190 a year, if that.
I mean it's not that much.
Speaker 1 (55:50):
Yeah, no especially if you use it all the time.
We use it for our regular post,any marketing post, those types
of things that we do, and Iwill say a thumbnail for us.
I operate under two things.
One less is more.
Sometimes you get thesethumbnails that have a paragraph
on them and you're like nope, Itry to keep it under three
words.
On the thumbnail, that's whatthe title's for you can go a
little bit longer of adescription there and it needs
(56:12):
to have some sort of apersonality.
So that's why, typically, ithas a face on.
It is because it's going toshow an emotion, because I can
tell you I'm sad or happywithout saying I'm sad or happy,
right.
And then go look at othervideos that are similar and Joe
said that to get ideas.
I'm saying that to make sure itstands out, because at the end
of the day, it is the billboardfor that video, and I've not
(56:33):
clicked on videos because of badthumbnails, quite frankly.
And that means that you justlost us and now the algorithm
sees it as a less favorablevideo Now're going to get buried
, and so that thumbnail I spendactually about the same amount
of time trying to figure out athumbnail that I do figuring out
a video thumbnails take me tobe completely honest with you.
Speaker 3 (56:50):
Yeah, I mean I put I put four, I put five people on
creating a thumbnail, so I meanwe're all creating thumbnails
and then the winner gets a freelunch.
Speaker 1 (57:04):
So Joe doesn't really get to do clickbait because
he's doing.
Speaker 3 (57:07):
I do honesty, authenticity and just straight
to the point, I don't know whatyou would.
Speaker 1 (57:11):
Clickbait Like manufacturer goes under Oop
trick Just a tour.
Speaker 3 (57:16):
Well, there's, you know, endless Journey.
You guys follow him.
He did this very clickbaitvideo.
Um, it was like a rvmanufacturer kicks me out of
factory and it's like it.
This is thumbnail of them likegetting booted out of a factory
and and it, and it they.
They went to a factory and theysaid, hey, can we film?
(57:38):
It was a competitor of ours.
And they said, no, you can'thave cameras, but you can take a
tour where.
Then they walk into allianceand here comes joe and coley and
we say, yeah, film anything.
And we are an open camerafactory, so, like, we let you
take pictures, videos, comeanytime you want, because
there's nothing to hide.
Speaker 1 (57:55):
The secrets are here, not in there and I've done
other factory tours um withbrinkley and grand design and
other things over the last fewyears.
I can tell you that they arevery picky on what they hey you
can film, but only these things,or you can't film at all.
Speaker 3 (58:12):
I think that's it, but I think we are wrapped on
time.
Speaker 4 (58:14):
But if you have questions, come find me.
Speaker 1 (58:18):
I'm happy to talk to you offstage so that way, ryan
can do his little thing.
No, you're good, and one thingI was gonna say, too, is don't
hesitate to reach out If youfind someone that makes videos
that you like.
Like I can't.
I mean, you guys reached out tous and I feel like I was pretty
open about what we use, what wedo.
I'm not, I'm an open book, liketo me.
We're all in it together kindof a deal, and if I want to be
better than you, I'm you post ordo a video.
That's just literally themantra I try to live by when it
comes to creation.
Speaker 3 (58:44):
And then I want to end with just kindness wins.
At the end of the day, kindnesswill you will get the true.
You will get the people thatyou want with kindness.
So we try to be as kind andfriendly as we can, or just as
unbiased as possible with all ofthe content we create Authentic
Yep, yep, authentic yep, yep.
Thank you guys, thank you.
Has it become a requirement for you to full-time
RV and have a YouTube channelor a social media presence?
We are gonna go into a wholelot of topics today, but one
predominantly being around cansocial media help fuel your RV
travels?
Coming from a YouTuber and apodcaster, I can tell you that
(00:20):
you don't have to have socialmedia, but if you're looking to
stay in touch with family orpotentially create a business
from it, there's a bunch ofdifferent avenues if you so
choose to go down that socialmedia or video creation route.
Welcome back to the RVShenanigans podcast.
Like I said, welcome back tothe RV Shenanigans podcast.
(00:51):
My name is Ryan and along withmy wife Lauren, we make up what
is known as Miller's in Motion.
We've been full-timing in ourRV now for a little over two
years and traveling most of ourlives.
We've been documenting thosetravels now for the last almost
three years on the Miller's inMotion YouTube channel.
You are listening to the RVShenanigans podcast, which we
(01:12):
have just removed the videoversion from our main channel
onto its own RV Shenaniganspodcast YouTube channel.
So if you are listening to thisor watching this and you do
like that watching portion of itlike the youtube side.
Uh, do us a favor, help get theword out that it is no longer
on the miller's in motionchannel.
Uh, because the last fewpodcasts now have absolutely
(01:34):
been off.
When we were back at the 2024alliance national rally, uh, our
good friend, mr joe mel, who'sthe director of marketing over
at alliance rv, who we work withvery closely on a lot of
different projects, decided hewanted to kind of give a little
bit of a talk over using socialmedia to power your RV travels.
(01:56):
That's kind of the general gistof it and what it boils down to
just kind of a very quicklittle snippet was at the end of
the day, you have to do whatyou want to do and if you want
to use social media to stay intouch with people, to create a
community, whatever you want todo.
We originally started ourchannel, miller's in motion,
just to document travels and infact we were a full on travel
(02:19):
channel.
It wasn't necessarily RVspecific like it has been the
last couple of years, and thatwas because we wanted to let our
families know kind of where wewere and what we were doing and
we wanted to kind of come withus, but we also knew that they
couldn't necessarily come withus all the time, because
everybody has their own lives,so we created the channel to
really communicate with them.
That's why Buy Mom is a thingAt the end of our videos, how we
(02:44):
tell our moms bye and then wekind of swipe to one side.
That's where it started from.
We stopped doing the bye mom atone point and we got yelled at
by people because all of asudden we weren't saying bye to
our moms.
So we went back to saying byeto our moms, who barely watch
the videos, by the way.
So, without further ado, I'mnot going to take up any more of
your time.
I'm going to let Joe take overback at the Alliance National
Rally and spoiler, I pop in acouple of times because I was
(03:06):
recording it and he got a fewquestions that were more geared
towards channels and less for acompany using YouTube as a
marketing platform, and so, yeah, I was there.
So he asked me if I wouldn'tmind answering and, of course,
if I have an opportunity to talkand have a microphone, I'm
probably going to take it.
Speaker 3 (03:36):
So, without further ado, let's pop back over to Joe
and the Alliance National Rally.
All right, so welcome.
I do got to say you allies knowhow to party.
I've had more concoctions madethis week and given to me that
are I've never had before, and Iwent to IU.
So welcome to this littlemarketing talk harnessing social
(03:56):
media to empower your AllianceRV journey.
I don't know if it's still tooloud for you guys.
Can you guys hear pretty well?
For those that are here forthis?
Thanks for being here.
I appreciate that.
So my name is Joe.
I'm the head of marketing forAlliance RV.
I've been marketing for over 10years now.
(04:17):
I've gone from web developmentto, you know, social media to
photography I mean everythingthat is involved in marketing.
I've done in advertising addevelopment.
I was with a web developmentcompany and then I actually
(04:40):
helped start a marketing agencywhere we were a full house
agency and we did everythingunder the sun for a multitude of
different industries, includingzoos and restaurants and rv
manufacturers and trailermanufacturers.
So I have tons of experience inthat.
But what I, the point of today'stalk is to really inspire you
(05:03):
guys to want to create contentand not be afraid to, because
that's one of the hardest thingsto do is just press that record
button and then post it and Iknow I'm guilty of it, I know
every content creator that I'veever worked with is guilty of it
, and they'll record themselves,they'll set it up and then
they'll be like it doesn't meetmy expectations.
(05:24):
But you just have to realizethat your audience is going to
find you for however you create.
So don't worry about that.
Customer expectations andthere's going to be different
customer types Every single onesitting.
You right now probably you'veseen Alliance posts that you're
like don't get it, don't like it.
And then there's posts whereyou're like that's amazing, it
(05:45):
makes me want to buy the product.
Right, but I have a lot ofdifferent audience types that
I'm trying to reach across thegamut.
So, um, I'm going to.
I'm going to just go through acouple of things really quick.
I have about eight points thatI want to talk about and then at
the end, I'm going to leave itopen for questions.
So feel free to to free to askaway.
I'm an open book when it comesto marketing and it's my biggest
(06:07):
passion.
I eat, breathe and sleep it.
You can ask my wife.
So, first off, I want to saythat content, or the creative,
is the variable of success, andthe one thing that a lot of
people will get hung up on Imentioned it briefly was the
quality of that content.
(06:27):
There are posts out there thathave, I don't know, have you
ever seen that dude?
His name's Dogface and he'sskateboarding down the street
listening to Fleetwood Macdrinking Ocean Breeze on his way
to a potato farm where he was aworker?
That video got over 100 millionviews and Ocean Breeze was out
(06:48):
of stock in every grocery storein America for over six months.
So I mean, that's the power ofsocial media.
One guy can do a little post onhis way to work and you can get
100 million views and you canreally increase the brand
Changed his life.
He was living in an RV, justyou know, living paycheck to
paycheck, and then all of asudden, bam, he blew up so and
(07:11):
he actually almost didn't postthat video because he was afraid
he's like.
But at the end of the day I waslike, who cares what people
think of me?
Post Also Fleetwood Mac.
That song was nowhere to befound in the top 1000 in current
music that was being listenedto.
It was number one for over sixmonths.
(07:33):
I mean, that's how that's againthe power of social media.
The other thing is, you know,quality is hyper subjective.
My view on quality is differentfrom your view and every single
one of you out here.
You guys all have a differentview of quality, so don't let
that hold you back.
You can, you know, you have.
(07:53):
You know Ryan Miller fromMiller's Emotions.
He has all this great equipmentand he's invested all the time
to learn all this greatequipment.
But really what you need isthis this can do everything you
need it to do.
It has good quality photos, itdoes decent audio recordings and
you know Matt's RV reviews.
You know he's grown to over amillion followers I think he's
(08:16):
like 1.2 million collectivelyand he doesn't even use a mic,
he just yells at the camera.
So you know, don't worry aboutthat, because it's going to vary
person to person, but someonethat connects with you and your
personality, it will resonatewith them and that's what you're
trying to do.
(08:36):
You're trying to find youraudience to register with and
then, as you change, yourquality will change because
you's you're different.
You're a different person todaythan you were last week because
you've learned new things.
The other thing is, a lot ofpeople will get hung up on
followers.
You know, 1.2 million, 8million, whatever that number is
(08:59):
.
In today's world, I call itTikTokification, where
everything is vertical form andpeople are just swiping up on
their thumbs.
Right, I'm guilty of it.
I'll sit there and I'll swipefor 45, 50 minutes sometimes,
don't you know what you want todo is.
You don't want to get hung upon the follower count, you want
(09:20):
to get.
You want to focus on the viewsof the videos that you're
getting.
You want to focus on the viewsof the videos that you're
getting.
I have noticed as of latelythat my you know, a year ago I
would have said you need to post90-second videos and they need
to be engaging, they need to behigh quality.
That's what's getting viewsToday.
No, under 30 seconds that tellsa quick little story and has
(09:41):
some humor to it.
Those are what's performingright now.
I did this little video.
Um, it was actually a video ofan avenue sitting in a field and
you guys all know who lightningmcqueen is from cars, the
little movie ka-chow, yeah,ka-chow, um, and it was
(10:02):
literally this little thing,that Lightning.
It says have you ever seen anRV be struck by lightning?
So it was like oh man.
And then there's like a fivesecond pause and then it's
literally Lightning McQueen goeschoo choo and he says ka-chow
across the screen.
Silly, it really didn't do aton for branding, but people saw
the Alliance RV in thebackground and it got over one
(10:25):
million views and it was aneight-second video.
So, like you don't have to be Ineed to go toward this product
or I need to talk about this.
It can just be a super simplelittle.
Hey, I look at this bruise Igot on my head from not dunking
when I went under my slide out,you know.
So don't worry about followers.
(10:46):
Focus on what gets views andthen repeat that stuff that gets
views.
So you're just going to postand if it gets 100 views, those
could be 100 quality views.
That could lead to some.
If you guys have affiliatelinks with, like Amazon or
anything like that, helping sellproducts, those views could
help return investment on youguys for selling products with
(11:09):
affiliate links.
But you want to focus on theviews again, so you might start
at two views, but a year fromnow I guarantee you guys will be
over 10,000 if you just keepdoing it.
But a year from now, Iguarantee you guys will be over
10,000 if you just keep doing it.
The one thing that I did forAlliance that I came in I am
really big on posting everysingle day, even multiple times
(11:31):
a day, so I try to post onFacebook, instagram and TikTok
every single day, no matter what.
And then YouTube I do YouTubeshorts every day.
Now, actually, as of threemonths ago, I started doing
YouTube shorts every day and myviewerships are going like this
Shorts I get more subscribersfrom than the ads I'm running on
(11:55):
YouTube to try to reach newbuyers, and that's.
Those are all organic, so I'mnot spending a dollar on those.
The next, the next point I wantto talk about is you know
people want to connect to peoplethey don't want to.
You know they don't want toconnect to an object or thing,
and that's why I love this rallyand my team's been running
(12:17):
around and I'm sure maybe someof you have been talked to by
them.
We're getting interviews andwe're talking to you guys about
why did you choose to join theAlliance.
You know, I see Alliance as afamily, not necessarily as a
brand, but you guys are thebrand and you talking about
Alliance out in the campsitesand us taking care of you is so
(12:37):
important.
When people ask me, like whatdo you do?
I say yeah, I'm the head ofmarketing for Alliance.
So what does you do?
I say yeah, I'm the head ofmarketing for Alliance.
So what does Alliance do?
I actually say we're a servicecompany that builds RVs, and
maybe I don't know if you guysagree with me or not, but that
is what we are.
We're a service company thatbuilds RVs and we take care of
our customers and I think thathelps resonate with you guys and
(13:00):
tell me if I'm wrong.
You can come up to the miclater and be like hey, no, I
don't think you do so, but thecommunity is such an important
part of your content.
You want to build community.
You want people to follow youfor your community.
Do any of you guys follow like,like Dustin or Leslie or Chris
(13:26):
and Martha, and even Miller's inmotion, or Aaron and Chris from
Irene Iron Travels?
What?
No, we don't need Ryan.
Speaker 4 (13:33):
Sorry.
Speaker 3 (13:33):
Ryan, we don't need you.
Oh, okay, thank you, ryan, Ilove you.
He doesn't.
Speaker 4 (13:38):
I love you he doesn't .
Speaker 3 (13:43):
But their big thing that they do is they build
community.
They're not necessarily alwaystalking about the product.
They're talking about whatthey're doing on their journeys
in their life in their way.
So be yourself, don't try to besomeone else.
You know, you just got to comeat it from a different approach
and all the brand ambassadorsthat I sign up they're their own
(14:03):
people.
They are telling their storiesin unique ways.
So just keep that in mind.
So I'm going to go backwards alittle bit just to kind of make
sure you know focus on thecreative content piece, because
that is the variable of success.
Don't worry about the qualityand Don't worry about the
(14:24):
quality.
And then don't worry aboutfollower count.
Worry about views.
See what's working.
If you get one view, that'sfine.
That means that that didn'tresonate.
But you can try it again in aweek, try something like it and
maybe it'll resonate a secondtime.
So just because it didn't workonce doesn't mean it won't work
again.
I've reposted videos that got500 views and then I reposted it
next week and it got 30,000views.
(14:45):
And then people want to connectwith people.
That's a huge piece.
So just remember that peopleare on social media to be social
and it's an incredibly powerfulplatform.
With that story, I told aboutDogface and selling out Ocean
Breeze across the country forsix months.
The next piece is communitymanagement.
(15:06):
Once you have a following,engage with your community.
Don't be afraid to comment,answer questions.
You got to be relatively quickabout it too.
What I preach to my team isevery day we have to try to
answer questions as fast as wecan, and now we have tons of
other projects on our plate.
We don't always get it in asuper timely manner, but we try
(15:27):
our best to get up there andanswer questions every single
day.
It's a task that's on multipleteam members of ours and that's
a huge piece of the puzzle,because that's what's going to
get people to connect with you,when you actually engage and
talk with them.
(15:50):
And then you know something Ijust want to talk about.
It's actually called strategicorganic content or called SOC.
It's kind of an emergingmarketing trend in today's world
where people are talking about,you know, creating content that
naturally attracts engagement.
Creating content that naturallyattracts engagement.
So, instead of spending youknow a lot of people spend a ton
(16:10):
of money on billboards or TV orradio or things like that, but
there are more people on socialmedia and there's more attention
on social media than the otherplatforms.
Go ahead and raise your hands.
How many of you use socialmedia every day?
Pretty much the whole room.
And so what we're trying to dois we're trying to reach that
audience, and what you create isgoing to be the variable of
(16:32):
success there.
So your strategic, organiccontent is going to provide
strategies for creating andusing creating pieces of content
, using trending hashtags,sounds and collaborating with
others.
So, if you guys are trying tostart a channel, go find Dustin
and Leslie, go find Ryan andLauren, go find Chris and Martha
(16:54):
and see if they're willing todo a collaboration with you to
help jumpstart your platform ofchoice.
And if you're only going tochoose YouTube or Instagram or
Facebook, choose one, and thenthe others will slowly follow.
Place, I will say if you'regoing to choose Facebook, also
do Instagram, because they'reconnected, they're the same
platform.
In essence, facebook is alsobouncing back with vengeance.
(17:17):
There's some obviously dramagoing around with TikTok, and so
a lot of people are coming backto Facebook and are actually
going full on into YouTube.
So YouTube has gained a hugeamount of ground as well.
So if you're going to.
If I had to give you a piece ofadvice, I'd say do Facebook,
instagram and YouTube, andyou're going to find a lot of
success pretty quickly.
(17:38):
And then you know, the otherthing that I want to talk about
is when you guys are doingcontent and you're near your
alliance or you're in youralliance, like, don't forget to
tag us or add us ascollaborators, because I love
when you guys are out therecreating content.
I share it all the time and Iwill have.
If you add me as a collaboratorand I accept that collaboration
(18:01):
post, it'll actually go ontoour news feed, so that way,
people will then see it from thealliance group.
So you're going to tap into our50,000 followers well, 80,000
between Facebook and Instagram.
So that's something that youcould also do.
And then you're going to getother RVers that are interested
to follow you guys and see whatyour journey is all about.
(18:22):
So you know, that's pretty muchall I wanted to talk about
today.
I was going to keep it short andsweet for you guys, because I'm
like a goldfish too, I forgetthings really fast.
But I want to open up forquestions and you got me here,
so feel free to come up and ifyou don't have any questions,
I'll just walk off the stagewith my head hung low, or you
(18:44):
can just raise your hand too.
You don't have to come up.
Yeah, great question.
So the ambassador program.
With Alliance, we do somethinga little different.
We actually do a truepartnership with our brand
ambassadors, and Ryan can speakto it if he wants to.
(19:12):
I, what we do is we actuallywork with how many followers you
have and how much engagementyou get, and then, based on that
, what we'll do is we will say,hey, here's what we can sell you
the unit for, and it's going tobe not much off.
I mean, you paid almost fullprice.
Speaker 1 (19:25):
Wow, I got a high five.
Does that count for anything?
Speaker 3 (19:30):
I mean really what it is is we just make sure that we
can pay our production teams sothat way they can get paid for
their work they did on the coach, and then you guys would get
the unit.
But we also then fully open ourdoors, like a little wider, so
that you'll get direct access tome and my team will help create
content all the time.
(19:51):
We also give you insights intowhat's coming out sooner.
So I'll be calling all theambassadors I say hey, we have a
new product, new floor plan.
When can you come up here?
Or what can we do to get anarrangement for you to talk
about the product?
And it doesn't always work outperfectly, but I don't know.
Ryan, can you speak to thebrand ambassador program from
your experience?
Speaker 1 (20:10):
Yeah, I mean, I think the big thing from our point of
view is it's like Joe said,it's kind of the access.
So if we, if they havesomething coming out, we get a
little bit more of a heads up sowe can plan around that kind of
a thing, and then it's accessed.
And, joe, you said to you andyour team, but it's also Cully
and Ryan and Bill and and all ofthose guys, cause sometimes we
get asked a question and I'm notgoing to be the first person
(20:31):
that pops up and goes I knoweverything about Alliance.
I don't.
They do, cully does, ryan does,and so we always like to bring
them in when we do that, when wedo that, like in Dallas is a
great example Avenue All Accesswasn't getting quite the love on
social media you were hopingfor, and so we worked together
and I integrated it into a video.
We don't do full on like we're atravel channel, predominantly
like Chris and Aaron from IreneIron.
(20:52):
We're travel channels, and sowe do integration with Alliance
more so than full videos.
We loom every once in a while.
Speaker 3 (20:58):
And to speak on the point about the Avenue.
So one of the initiatives thatI did with my brand ambassadors
is I said, hey, let's pushAvenue.
Can you help me push thatproduct?
And Avenue in May this year hashad its best month in retail
sales that it's had with thecompany.
So I mean, if that sayssomething, you know, marketing
pushed the product really hardand now all of a sudden we're
(21:21):
getting this big jump in productsales.
Speaker 4 (21:26):
Does that answer your question?
Speaker 3 (21:27):
We also do some.
Yeah, like you said, you getaccess to Ryan and Coley and you
get access to you know you'regoing to get their phone numbers
and they're going to answer itbecause they know that you're in
a brand ambassador.
We also flag you in our systemthat you're a brand ambassador
as well.
Speaker 5 (21:43):
Mine is.
We're one of the regional rallyhosts for the carolinas.
A little bit more tie-in to geta little more advertisement
through alliance for theregional rallies yeah, no, I
would love to to help theregional rallies as much as I
can.
Speaker 3 (21:53):
Um, you know that's something that I want to focus
on in 2025 was really startingnow.
Um, the the southern rally wasput on by chris and Martha and
obviously, them being brandambassadors.
They had my support and wehelped them a ton.
But really all you need to dois email me and it's just joemel
M-E-H-L at alliancervcom and Iwill be happy to help.
(22:16):
Banners, social media posts,get stuff out there, do creative
assets for you, anything youneed.
I can also tap into the brandambassadors and figure out who's
going to go there and ifthey're going to be available or
not.
Speaker 1 (22:28):
I was going to say minus Chris and Martha's
Southern Ally Rally.
A lot of the regional ralliesdon't tap into that
ambassadorship.
But if you get a Chris andAaron, us whoever start talking
about it, it's just one moremarketing lane to help promote
that event itself.
Yeah, about it, it's just onemore marketing lane to help
promote that event itself.
Speaker 6 (22:49):
Yeah, I've learned about RVing through YouTube, but
it's been mainly through longYouTube's.
You know someone that's puttingout 20 minutes or maybe even a
half hour.
So if someone were starting upnow at this point, would you say
that don't….
(23:10):
One of my biggest hangups is Idon't know how to edit, so
therefore doing a 20-minute onerequires a lot of editing to
make that happen.
So should you be doing justreels, just 15 seconds, 30
seconds, and then somewherealong the line, you will finally
(23:31):
catch up with learning how toedit and you'll be able to do
the longer ones.
Or are the long ones gone?
Speaker 3 (23:37):
No long, still has a very, very prominent place in
this world, especially forpeople trying to educate
themselves.
I'd say education is thecategory where people are
willing to sit for 45 minutesand figure it out because they
want to do it right.
Entertainment is, you know, youobviously want to be a little
on the shorter side, but youknow, we all sat in here the
(23:58):
other night and watched a45-minute RV Unplugged episode,
but that was entertaining, youknow, and it kept you captivated
the whole time.
So I would say I mean, youtubeShorts is a fantastic platform.
You're going to see exponentialgrowth, especially from someone
that knows the product.
So if you just start there anddoing 60-second YouTube Shorts
(24:18):
and just you know, that's why Icreated what you know.
Wednesday, you know, I came toBill and I said we need
something that I can post everyweek and I we need to talk about
just different topics ofeducating people about little
pieces of the coach that theymight not know.
You know like one of thesimplest ones is make sure you
latch your shower door all theway with the glass shower door,
because if it doesn't click, itcan pop up and shatter down the
(24:42):
road.
So I'd say, do both work on thelong forms but only try to post
.
I don't know what you could do,but if you could post maybe one
every two weeks, like try toget one 15 to 20 minute video
every two weeks but then inbetween try to do, you know,
maybe two or three shorts.
And there's a and there's agreat app called CapCut, so
(25:05):
C-A-P-C-U-T.
There's a pro version that onlycosts 90 bucks and it has crazy
editing for a phone.
I would equate it to PremierePro or Final Cut and, having
used those for years For shorts,yeah, for shorts, yeah, use
CapCut for shorts, not long form.
Speaker 1 (25:24):
Joe do you mind if I chime in?
Yeah, go ahead.
So the other thing I would saytoo is, like Lauren and I don't
do shorts and reels, to behonest with you, we do, but it's
always pulled from our longform.
We're long form.
Typically.
My videos on the short side are10 to 12 minutes.
I prefer that.
I like to shoot cinematically.
I I use bigger gear, biggercamera and that kind of comes
(25:45):
with it sometimes.
But there's some very Phil andStacey from Today is Someday.
Their entire channel up untilabout four months ago was shot
on a GoPro.
That's it.
They've used GoPros and nowthey have a DJI Osmo Pocket 3,
because that's like a GoPro buta little bit more cinematic
looking, and so they've recentlychanged.
Still use the GoPro too, butinto that in addition.
Speaker 3 (26:12):
I was going to go follow up.
What are some of your favoritechannels to learn how to edit,
to learn storytelling, that kindof stuff.
So I'm the type of guy and youknow my team can attest to it I
just throw myself in the deepend and try to figure it out and
I just poke around until I getto a problem.
I'm like I don't know how to dothat.
And then I YouTube, I type inthe specific issue.
That's how I learn, buteveryone learns different.
There's a guy I don't rememberhis name.
I'll find him on my phone andcome talk to you and be like
(26:33):
this is the channel that Ilearned a ton from, but it's
been a minute since I've usedhim.
And then you get to a pointwhere you know if you do get
your channel to actually earningprofits, you could even
outsource the editing.
Speaker 1 (26:47):
Profits is a stretch, but money, money, yeah, yeah, I
would tell you too, like fromus, I'll come over to you guys
in one second with the mic.
Um, for me, there's I, as muchas you deep dive how to RV, deep
dive the stuff you want to knowabout now, like, I actually
have my own personal YouTubethat Lauren hates because it's
all video creation, it's allthat.
So Think Media is a company Ireally like, but watch other
(27:10):
content outside of the RV space,find out what you like.
And then a creator I reallylike is named Jevin Dovey, from
a shooting the cameras, tech,that kind of stuff, that side of
it.
He does a lot of kind of reallycool insights in that.
So I've learned a lot from himon that front.
Speaker 3 (27:25):
Yeah, the other thing to just tag on a little bit is
maybe focus on five minutevideos first.
Try to create a little fiveminute story.
Hey, I'm going to teach you howto level your coach in five
minutes and that's the otherthing.
Like you got to simplify themessage, like you don't want
this long, long title.
So an example is we do allthese floor plan tours I'd
(27:49):
categorize them as sales wherewe have myself and one of the
sales reps go through and tourthe product from a non-biased
point, just being like hey,here's the features that you get
.
And one thing that I did about amonth ago was I changed all the
titles from it was like meetthe paradigm 382 RK to meet the
(28:10):
paradigm 32 RK, the perfectcouples coach with large kitchen
at specific length, specificweight, dry weight, and the
viewerships went upexponentially when I did that.
Because it's a shirt searchfactor and YouTube is the
world's second largest searchengine.
Because it's a search factor.
And YouTube is the world'ssecond largest search engine
because it's owned by Google,which is the first.
Speaker 1 (28:32):
Which is the first?
Speaker 5 (28:37):
yeah, ryan, and a lot of them.
When they do their YouTube's,they say, well, click on here,
and it helps us.
And obviously he's makingmillions of dollars off of that
because he's you know.
Speaker 3 (28:48):
I wish.
Speaker 5 (28:54):
Do you get a cup of coffee out of it?
Nope.
Speaker 3 (28:57):
Oh, I swag you up, please.
Speaker 5 (29:02):
Without getting into a lot of details, you know, but
I'm just curious of how all thatworks to your benefit and all
that type of stuff.
Speaker 3 (29:15):
We don't monetize our channels, so Alliance doesn't
make a dollar from ourviewerships, because from a
business standpoint we have tocategorize ourselves as a
business, so we can't.
Speaker 1 (29:25):
Yeah, so we do a similar thing, but it couldn't
be further on opposite ends ofthe spectrum, because obviously
that camera, the stuff that'ssitting over there, not the big
board, but my recording gearthat all costs money, right, and
I break it a lot.
So it costs a lot of moneyfrequently, and so we have to
find ways that are non-intrusiveto be able to pay for some of
this stuff.
And at the end of the day, wehave bills, just like everybody
(29:46):
else.
Joe's is a marketing platformfor a business.
They're trying to drive peopleto the brand.
They don't care about makingmoney on the channel itself,
whereas we have to.
So when it comes to, like,affiliate links and those types
of things, for us we've and Ican't speak for every channel, I
only speak for ours, becauseeverybody does it a little
differently.
But who's seen a Brooklynbedding commercial?
(30:07):
Yeah, I'm going topre-apologize, because guess
what's coming out on our channeltomorrow?
Um, but at the end of the day,for us, like, we actually bought
ours still and we owned itpreviously.
It's the same one we'd ever.
I mean, we changed it out acouple of times because dogs are
dogs.
Um, but for that, like, if yougo in and click through our
affiliate link is they pay us alittle bit to kind of promote
(30:30):
their brand and then if you buya mattress and you get used the
discount that we negotiated,then we get a little bit of a
kickback and that's essentiallyhow we pay our bills, because
the further down this you get,youtube itself doesn't pay jack.
To be completely honest with you.
It's pennies on the dollar andso we can't sustain our travels,
our living on just YouTubemonetization.
(30:51):
It's nothing.
I mean I'll be quite frank.
I mean we typically, in onevideo in the first couple of
days, will be somewhere around1,000 to 1,500 views on the
average and we have just shy of7,000 subscribers and my monthly
YouTube earning, I believe, issomewhere around $110.
That's some people's coffeehabit and so the affiliate links
(31:13):
and that kind of stuff are whathelp us pay that and that's
individual, because that ends upbecoming a negotiation between
you and whatever that brand is.
Sometimes it's just an affiliatelink where we literally get
nothing and it's just if youclick on it, then we do that.
Sometimes it's a sponsoredvideo.
Sometimes it's a an affiliatelink where we literally get
nothing and it's just if youclick on it, then we do that.
Sometimes it's a sponsoredvideo, sometimes it's a
combination of two things.
But at the end of the day, ifyou use our link, we try to
(31:34):
negotiate a slightly betterdiscount is how we kind of work.
That, and if we're going to beintrusive to our community, we
want to make sure that there's avalue for them.
It's just us throwing anotheryou know brooklyn betting
commercial down their throats.
Speaker 3 (31:47):
So and brooklyn.
Speaking of them, they have aunique strategy where they're
just going after contentcreators to get on social.
So their, their, their wholemarketing budget is spent on
content creators to talk abouttheir product to scry speaking
of that, today's the last dayfor the you know, yeah, yeah, so
, yeah.
So Alliance actually did a betaplatform with Brooklyn Bedding,
(32:09):
because I met them down at theTampa show and I was like, yeah,
let's try something out.
So there's actually a 30%discount where, if you type in
Alliance30, I think is what thecode is If you find the reel.
There's a reel, and I can giveyou guys all that code too that
you can get 30 off.
Speaker 1 (32:29):
there's also a giveaway, too, on their website,
so if you go tobrooklynbeddingcom, there's a
alliance rv giveaway, so, andyou actually have to be an
alliance owner to get thatmattress and that is the unique
thing is because, um, the twobrand ambassadors you guys have
that also work with brooklynbedding are lauren and I, and
then new ambassadors to you guys, joe, and work with Brooklyn
Bedding, are Lauren and.
Speaker 3 (32:46):
I and then new ambassadors to you guys, Joe and
Rachel.
Speaker 1 (32:49):
Yeah, joe and Rachel, and so we both created a short
gave kind of the content to Joe.
Joe did some stuff with it,made sure the proper terminology
was being used, all that goodstuff, and then that's really a
four-brand collaboration.
That's kind of how I look atthat is that now it's being
shared across the alliancesplatform, it's also being shared
across Brooklyn Beddings andthen for us, the Ketos and the
(33:09):
Ketos Us, kind of back and forth.
Speaker 3 (33:12):
So it hits on that collaboration point that I was
talking about, because thenyou're tapping into every single
audience type, because they'reall different audiences.
Speaker 1 (33:21):
I was going to try and stretch.
That was going to be a bad ideafor everybody.
Speaker 2 (33:25):
How do you still consider email and blogs to be
part of your marketing?
Are they still relevant?
I mean, I've been following ILove RV by Ray for a long time.
Speaker 3 (33:39):
Yeah, so the I Love RV.
So they have that weekly emailthat goes out.
Right, that's a blog post.
So nothing is never notrelevant.
Like, radio still has a place.
Billboards still have a place.
You know there's yellow pagesare still around.
They are, believe it or not.
You know, the reason whythere's so many A company names
(34:01):
is because in the yellow pagesyou wanted to be first.
So that was an old marketingthing back in the day.
So I would say it's stillrelevant, but it depends on your
audience Because, again, isyour audience the people that
will open emails.
My open rates when we send outemails from the Alliance thing
is like 30%.
That's very good.
That's very good yeah.
Speaker 2 (34:24):
Can you also explain the difference between views and
likes on Facebook?
Speaker 3 (34:29):
Because there's a huge difference, Yep 100%.
Speaker 1 (34:31):
There's a huge difference.
So just to go back to his pointon the emails, real quick, our
open rate and we've got about1,300 people on our email
distribution list and our openrate's about 87%.
That means you have a veryengaged audience.
Right and so that's what we do.
For us it's like first crack atanything we do, like if we're
going to be somewhere, we give alittle bit more Not necessarily
real-time updates, but reallyclose to it, whereas our videos
(34:53):
are two or three weeks behind.
So, like for us, yeah,businesses struggle with it more
than brands.
I say that's kind of the samething.
Speaker 3 (35:04):
Well, businesses have to meet spam compliance laws,
and so we have a lot of theserules and regulations in our
place that oftentimes send ourstuff to the spam filter.
So, like, I have my personale-mail set on our e-mail blast
list and it always ends up inspam, and we're using a
professional platform calledMailChimp, which is what tons of
(35:26):
businesses use.
Constant Contact yeah, I'veused it before too.
Yeah, to answer your questionabout views and likes.
So views just means thatsomeone has seen it physically,
and then a like is an actual.
It counts as what's called anengagement, so likes and
comments are typical.
So that was one of the piecesthat I always try to get my team
to go on is we want to getengagement.
(35:48):
But now I'm really pushing forviews because I think, seeing
the brand, it'll kind ofsubconsciously sit back there
and so think about it from yourguys' content creator standpoint
.
Yeah, see it, see it.
See it, see it and then be like, oh, I've seen them before.
It see it and then be like, oh,I've seen them before.
Because my whole marketingstrategy is to get consumers to
(36:09):
walk onto the dealership lot tosay I want an alliance.
And then our sales team betterbe training up our sales reps to
know the product better thanyou guys, because you probably
know the product better thanthey do.
Speaker 7 (36:24):
So one of the things there are for just as many
youtubers and streamers outthere, there's the same, if not
more, non people like me whodon't have an interest in
getting into that.
But as I've noticed, uh, goingthrough, like some of the rv
tours, that that we had thetwo-hour window the other day
(36:47):
there's some amazing talent outthere in the RV world that
deserve to get on there, but ifthey don't necessarily, like
myself, want to get on and do afull content and streaming and
YouTube, uh, is there any way asfar as, like, being a guest on
(37:10):
Ryan's show, or or for you asfar as uh bringing that together
?
Speaker 3 (37:16):
Yeah, yeah, so I'm going to go, I'm going to.
I'll go circle here in a second.
But they're Jack and Shelby.
They're two contestants onseason two.
You're going to, you're going tocome to love them through the
season.
I got to meet them at the wrapparty and they didn't have a
YouTube channel when I met them.
And when I met them I was likeyou two are so charismatic,
(37:39):
there's no way you guys can'tnot have a YouTube channel.
And they were like yeah, wejust don't know how to edit, we
don't know how to do this.
And I was like those are allexcuses, just do it, just post
it.
You know it comes down to that.
And if you're not, if you're not, then the second side of the
story is if you're not the typeof guy that wants to be on
camera, you're just notcomfortable there.
(37:59):
You know, I will say, I wasthat guy.
I hated being on camera.
It took a long time for me tobe comfortable on camera.
You could also be like JD fromBig Truck, big RV.
He never goes on camera, hejust talks, he just shows.
I mean, he posted a video theother day.
It was like 30 minutes of himdriving his truck, just talking,
and he got like 40,000 views onthe video.
(38:20):
Some would argue that's apodcast, but whatever.
Yeah.
Speaker 1 (38:23):
Yeah.
Speaker 3 (38:24):
But yeah, but yeah.
If you're wanting to dip yourtoes in per se and learn, I
think that you reach out toMiller's in Motion, you reach
out to Chris and Martha, thepeople that have the podcasts,
you DM people that you want towork with or that inspire you
and say, hey, I'd love to be aguest and talk about RVing life
from my experience and then justsee how that works for you
RVing life from my experienceand then just see how that works
(38:45):
for you.
But you can find your path.
But I mean again, I'd say, justpost it and do it.
You won't regret it.
There's a lot of people outthere and maybe they've got one
lunch for that particularmodification.
Speaker 1 (39:00):
Sure right, and that's the only thing that
they're going to be staying in.
Speaker 5 (39:05):
They're also not willing to do anything.
Speaker 3 (39:09):
Yeah, yeah, yeah, yeah.
No-transcript, which will thenhelp you guys and people will be
(39:49):
like oh, who's that?
That's cool information, follow, follow, follow, follow.
So I'm sure Ryan's gottenfollowers from collaboration
posts from us.
Speaker 1 (39:57):
Yeah, no, we definitely have.
And the other thing I wouldtell you is, if you do want to,
kind of you think that you wantto offer out to the RV community
through a channel, wheneverfeedback, whenever you do reach
out to those channels, don'ttake a non-response sometimes as
a no.
Take it as a non-response.
I'll be honest, we get probablyabout 75 to 150 comments a day
(40:18):
and we still pride ourselves onreading all of them and still,
you know, liking them andreplying good, bad, different
ugly doesn't matter.
The easiest way is typicallybrands will have an email
address somewhere some way,somehow.
That's the most effective wayto reach out to them and
sometimes it takes a minute.
You got to remember some of us,like Lauren, I'll go off grid
for a week because we're offgrid, we just don't have
internet and so RV channels area little slow to return
(40:40):
responses sometimes because ofthat.
But yeah, let us know, Causeyou never know like you might
come back and say, hey, I havethis really cool modification of
my tow hauler space.
We have a toy hauler.
That makes sense.
Just know what channel you'rereaching out to.
If you go to like a Matt whodoes strictly new RV tours,
matt's RV reviews.
He may do that, but you're alittle more on the if thing
(41:02):
there, so I have an idea for you.
Speaker 3 (41:04):
Why don't you create a channel called cool rv
modifications?
You stay behind the camera andwhen you're at campgrounds, just
be like and you meet neighborsand they did this cool
modification.
It doesn't matter the brand, itcan just be like they did this
really cool thing and you'regoing to show cool rv
modifications.
That's a cool story that neverends because there are so many.
(41:27):
You know how many differentsolar setups I've seen.
They're all different.
Speaker 1 (41:31):
One's better than the rest, though I saw one was
powered by Tesla, though Mine'spowered by a beard.
Speaker 3 (41:40):
Does that answer your question?
Speaker 1 (41:40):
It's kind of long winded but and I just want to
follow up with your Jack andShelby thing.
Yeah, because the Bimble effectis their channel.
We met them originally at theRV Unplugged Season 1 rally so
before you did, and we becamefriends with them and they were
having that should we orshouldn't we way back then too.
Yeah, and we were in there,originally from Tennessee.
We happened to be in Tennesseein the Pigeon Forge area and we
(42:02):
just texted them and said hey,we're around, do you guys want
to come hang out?
No intention of putting him on avideo and he's like actually I
would like to see how you film,because that's the biggest
question we get, more thanediting all that stuff.
Like, I know, there's someediting questions, you can learn
that right.
But just picking the camera upsometimes and having the
confidence in a crowded room tohit record and talk to it or
film whatever you're doing is,believe it or not, one of the
(42:25):
hardest things to possibly do.
When you're new at itEventually become immune to
looking like a weirdo with acamera out in front of you in a
very public place and you justkind of get used to it.
But don't be scared to pick itup, because that's what they
were scared to do.
They got in their heads aboutit.
Speaker 3 (42:39):
Real quick, I will say that you could also do live
streaming.
It's coming backengeance rightnow.
It's here, matt.
He live streamed all dayyesterday packing boxes and he
got thousands and thousands ofviews, so that's another thing.
He's just sitting there packingboxes.
That's boring.
Speaker 4 (42:58):
Are you?
Speaker 3 (42:58):
kidding me?
That's the other thing Peoplewant to engage.
Speaker 1 (43:03):
But let's be honest, matt probably dropped some
things, because it's Matt.
Speaker 3 (43:06):
He definitely dropped some things and said some
inappropriate things tooprobably.
Speaker 1 (43:14):
Can I do say that one more time.
Well, that's just a littlehurtful that you didn't already
know, and it's on my shirt and Iwas just right in front of you.
Miller's in motion, it's toosmall, yes, I'll get a
magnifying glass.
So we're, lauren and I areMiller's in Motion.
It's too small, yes, I'll get amagnifying glass.
So, lauren and I, our Miller'sin Motion is our primary channel
, and then our podcast is calledthe RV Shenanigans Podcast.
Perfect, you heard of the thingthat's the newest, which is how
(43:35):
it always works.
Right, you stumble on stuff.
Speaker 3 (43:37):
So our brand ambassadors are Ryan Miller,
lauren and Ryan from Miller's inMotion.
Who's Ryan and Miller?
Ryan and Miller I gave you amiddle name.
And then we have Chris andMartha Venturesome Couple.
Dustin and Leslie, the WaywardWags.
Chris and Aaron.
Irene Iron Travels.
Joe and Rachel, the Two CrazyKetos slash, two Crazy Campers.
(43:59):
And let me tell you they arefull of energy, like, if you
need your cup filled with energy, they'll do it for you.
Speaker 1 (44:04):
I don't drink coffee anymore.
I just watch Rachel.
Yeah, seriously.
Speaker 3 (44:08):
Um, and we're always looking, we're always the door's
always open for more.
I'm talking to several peoplenow Um, and we're just.
You know we're going throughthe process of what does that
partnership look like?
Cause we got to make it makesense for both parties and we
want, ultimately, our goal is tohave you own the coach, so it's
yours, so you can actually sayI own this, whereas some other
(44:28):
brands will be like here you canhave it for $1 for a year, but
then, guess what, I get it backin a year and then all of a
sudden, you're like what?
Speaker 1 (44:36):
do, I do, and if you're full-time, that means
you're homeless.
Yeah, trust me.
I tried to shake Cully for moreit Really.
There's a mic right in front ofyou.
You could have just walked twofeet.
Speaker 8 (44:50):
I was just wondering about from social.
We were talking about thedifferent channels and I've been
trying to get on YouTube more,so that's a new channel for me.
But is it about posting oncertain days, like YouTube?
I see some creators post likeon Mondays or Tuesdays or
Thursdays.
Do you know, is there a betterday on that?
I see traffic times on somethings.
(45:11):
But about days, or is it for achannel just to say I always
post on Mondays so your audiencecomes back for Mondays?
Speaker 3 (45:17):
Yeah, once you've created the channel, I would say
, like we post Mondays at 8o'clock, like creating that once
you have a little bit of anaudience, 8 o'clock like that,
like creating that once you havea little bit of an audience, I
think in the beginning you'vegot to be a little chaotic and
figure out what works for youraudience and who you're
attracting.
I will tell you, for Alliance RVweekends Saturday and Sunday,
(45:38):
sunday being our peak day,because I believe correct me if
I'm wrong, but I believe that'sthe day when you're probably
traveling or there's yard workgoing on and you're finally
getting an opportunity to sitfor a second, and so I think
people tend to swipe more andget on social on Sundays.
So those are, hands down, ourbest performing day is Sunday,
(45:59):
but that's for us, you know, I'dsay Monday is one of our Monday
, and Tuesday, monday andThursday, for some reason, are
our least performing days.
But on YouTube, if I post avideo on a Friday, it'll
skyrocket over the weekend.
But if I post a video on aMonday on YouTube, it'll trickle
, trickle, trickle, trickle,trickle, trickle and then get a
(46:20):
little bit over the weekend.
So I always try to post videoson Fridays for me, so you've got
to find what works for you.
I always try to post videos onFridays for me.
Speaker 1 (46:26):
So you've got to find what works for you.
Yeah, what I found as we werestarting our channel too, is, if
you're sub, let's say two,three, 400 views per video in
the first five to seven days,you're not going to have enough
analytical data to really makethat decision quite yet.
So pick what works for you,because you have to remember too
, you have a release date nowand you should be active on the
platform at that time to respondto comments faster.
Be there, right, and so yourschedule matters too, I mean if
(46:50):
you can't physically be there.
don't do that Right, Like wepost on.
We've moved our channel'srelease date the main channel
three different times now, butwe don't do it with.
It actually takes weeks for usto plan like should we or
shouldn't?
We?
Look at it and it's it's moreof a conscious decision, less of
a we're going to try here, butearly on just try, yeah right,
(47:11):
but I will say it does matter.
Speaker 3 (47:13):
There is a point where you, there is a point you
will come to and you'll be likeman when I post at eight o'clock
on fridays.
That's my time, but it'llchange too, because your
audience will change, because,like you are changing, your
audience changes too.
Speaker 1 (47:29):
So that's why he's changed it three times, Right,
and that's over two and a halfyears.
So that's not like we do itevery other week for the fun of
it.
But we started to post onSaturday afternoons.
Every RV creator for a longtime posted on Sunday afternoons
.
I'm sorry, we did it at like 3o'clock on Sunday and everybody
did it.
Then there was one Super BowlSunday.
I wanted to post a video thatweekend but let's be honest, 3
o'clock you're not watching myvideo on Super Bowl Sunday,
(47:50):
right?
Don't let it cripple you.
Speaker 3 (47:52):
I moved it to Saturday.
Yeah, if you're saying I'mposting Wednesday at 8 o'clock
and it gets to be this, I hateit.
That is unhealthy.
Don't let it cripple.
You Do something that you enjoyand you keep that joy, because
as soon as you don't like it, itbecomes work and you don't want
(48:12):
to do it anymore.
There's two questions.
Okay, I was just going to sayyou talked about the audience
changing.
Speaker 6 (48:19):
If your audience is growing, your demographics are
also changing.
Speaker 2 (48:24):
That's a problem, and so therefore, you do have to
adjust as time goes along, asit's coming in.
Yeah, mm-hmm.
Speaker 3 (48:29):
Mm-hmm, yeah, yeah, if you're trying to get the
working group, the working agegroup, that's when that price
comes in there, because they'reavailable on.
Saturday Yep, so we and mymarketing team, we have 10
(48:49):
different I call you guyscohorts, sorry, just means
audience types and the contentwe create has to meet one of the
expectations to fall in thosebuckets or multiple buckets.
And so you don't have to getthat deep but just be like and
ultimately, if you just becomeyourself and you, you know, for
(49:10):
Alliance, you know, did you haveany of you guys seen that
Bentley video that I did, whereI made myself an idiot and I
said Alliance?
You know, there were people atAlliance that I will say are
higher than me that did not likethat video and I went tooth and
nail and I said let's just tryit, let's just see what happens,
let's post it.
I have seen I've gotten morepositive feedback from that one
(49:33):
video than any video that I'veshot in the past.
And it's just.
You know, it comes down toconnecting with the audience at
the end of the day, and thatpiece right there connected with
all the buckets, because somepeople that even didn't
understand what the ASMR stuffwas, where the girl was tapping
on the tables.
They still thought it was silly.
(49:54):
Because, especially, the toiletthing.
Thanks, Cass All right, joe,what's?
Speaker 1 (49:59):
up brother.
Speaker 3 (50:01):
What's up, brother, that's great Tuesday, tuesday
Sorry.
Speaker 1 (50:04):
Yeah, so I know it used to be.
Speaker 8 (50:08):
This is more of a general, a generality but
posting at night was way moreengaging.
Speaker 1 (50:14):
Is that still the case?
Speaker 3 (50:16):
Is that what you see now?
Honestly?
I've posted at 8 am and I'veseen 80 to 100 to 300,000 views.
I've also posted at 9 pm andI've seen the same amount of
views.
I think it comes down to thecontent and how it subjectively
clicks with that audience type.
So I don't think when it comes,especially on Facebook meta,
(50:39):
those, I think think timematters less.
Now, if you're creating like along form YouTube channel, more
in the Ryan's world, you do wantsome consistency there.
For my, for Alliance, we haveso much product to cover that I
can't always be posting and thenI don't have.
I mean, I have 42 floor plansbut I want to get those out as
(51:02):
fast as I can to you guys or tothe consumers that are trying to
make their decision on thatproduct.
So I'm not going to be like seea new floor plan on Friday and
then 52 weeks later I'm finallythere, you know, and they have
to rely on some of our dealercontent versus the manufacturer
content.
Speaker 1 (51:18):
Which is we're a show , right, we're more
entertainment, and that's.
It's like when you went to goback and watch Cheers or Friends
or something else, you kind ofwant it to be at that same time,
and if they were ever doingsomething different because of
another event happening in theworld, they like told you a lot
about it.
Speaker 3 (51:33):
It comes back down to content type too.
So, like my education stuff,I'm always posted in the
mornings.
That's why I post what you KnowWednesdays in the mornings and
I get messages if I'm late ordelayed.
Sometimes I have early flightson Wednesday mornings and I
can't post it at 8 or 9.
I will have comments by noon.
Where's what you Know Wednesday?
Where is it?
We're waiting for it, you know.
(51:54):
So like people come to realizethat it's coming in the morning
and they expect it before noon.
Speaker 4 (52:00):
Only having about a,000 followers on Instagram and
talking to friends that startoff way after we have and they
have 4,000 or 5,000 followers.
They're like how the heck?
And when it comes down to it,doing the study and research,
the top general music thatpeople like is the kind of music
you want to have on your clips.
(52:22):
That is what is the algorithmof getting people to get linked
and to like it.
So if Taylor Swift has a greatsong that everybody likes, if
you add that music to your clips, that's when, all of a sudden,
a boring video has 5,000 views,it's just because of the music
you play in the background.
Speaker 3 (52:41):
I don't think the music is the key.
I think it helps the algorithmcertainly, but again I would say
, don't focus on followers,focus on views.
Do you have more views?
And sometimes your views mightnot just be trickulating to
followers?
Instagram, in particular, iscoming out with a new tool where
they're making it easier tofollow from Reels.
Right now they have that littlebutton, but it's sometimes hard
(53:02):
to press, and so they're makingit a little bit bigger so that
it's easier to press.
And then, if you see it once,they're also changing the
algorithm where, if you watch itfor more than three seconds,
they're going to show it to youagain.
Speaker 1 (53:15):
So the only thing I'd say, too, is from the creative
side, I'm big on thestorytelling process and as
creative side, I'm big on thestorytelling process.
And as many clicks as beyonce'stexas hold'em song has, if it
doesn't make any sense for whatyou're saying and it's just
nonsense, it will actually hurtyou still correct, even though
it has all that.
So if it's got a ton ofclickability, the song, it still
has to make sense for the videocontent that you're putting
(53:37):
with it.
Speaker 3 (53:37):
yeah, it also comes down to the creative is the
variable of success.
Right, so you?
So you can post a video of youI don't know throwing a chair at
your RV.
That just came to my mind, Idon't know why, and it can have
no audio and it could go viral.
You could also post a video ofyou just doing the Texas Hold'em
dance in front of your RV, andit could go completely viral too
(54:00):
.
So again, it comes down to youraudience and what they expect.
And does the creative connectwith your audience?
Because if it doesn't, thatjust means that the audience
don't like it, and then soyou're like okay, I got to
change my content type up, so Ithink the service team would
appreciate not doing that whileyou're at the rally, at least
the throwing of the chair part.
Speaker 5 (54:25):
So, unfortunately, so unfortunately, we have time for
one more, and then that's gonnabe a perfect.
Do you have any advice on howto create?
Speaker 3 (54:32):
a catchy thumbnail or title.
So my thumbnails that I do.
So I've recently changed mythumbnail styles.
I actually throw challenges outto my team and I say, hey,
everyone, create a thumbnail, inthe winter I'll buy you lunch.
But what I used to do is I wouldactually go type in a similar
style of video or audience thatI'm trying to connect with and I
(54:52):
would look at thumbnail samplesof what's there and I'd say, oh
, this one got the most views.
This style I'm going toactually kind of replicate it
but make it my own.
And then I just use a toolcalled Canva and it it pops out
thumbnails so fast.
But you know you also havecreators like Mr Beast who will
(55:13):
spend a hundred thousand dollarson a thumbnail.
So, like you, can't, you gotta.
You gotta do what works for you.
And thumbnails, while they areimportant because you want them
to be visual, think about how,when you're searching through,
like, what captures yourattention when you're looking at
it and what makes you click it.
Does the title make you clickit or does the thumbnail make
(55:33):
you click it?
Speaker 1 (55:35):
So I use Canva as well.
All of our thumbnails are doneon that.
It's just a graphic design toolthat has a bunch of templates,
so it's a really simple.
Speaker 3 (55:44):
Very simple.
They have tons of templates.
I think the pro version is what?
190 a year, if that.
I mean it's not that much.
Speaker 1 (55:50):
Yeah, no especially if you use it all the time.
We use it for our regular post,any marketing post, those types
of things that we do, and Iwill say a thumbnail for us.
I operate under two things.
One less is more.
Sometimes you get thesethumbnails that have a paragraph
on them and you're like nope, Itry to keep it under three
words.
On the thumbnail, that's whatthe title's for you can go a
little bit longer of adescription there and it needs
(56:12):
to have some sort of apersonality.
So that's why, typically, ithas a face on.
It is because it's going toshow an emotion, because I can
tell you I'm sad or happywithout saying I'm sad or happy,
right.
And then go look at othervideos that are similar and Joe
said that to get ideas.
I'm saying that to make sure itstands out, because at the end
of the day, it is the billboardfor that video, and I've not
(56:33):
clicked on videos because of badthumbnails, quite frankly.
And that means that you justlost us and now the algorithm
sees it as a less favorablevideo Now're going to get buried
, and so that thumbnail I spendactually about the same amount
of time trying to figure out athumbnail that I do figuring out
a video thumbnails take me tobe completely honest with you.
Speaker 3 (56:50):
Yeah, I mean I put I put four, I put five people on
creating a thumbnail, so I meanwe're all creating thumbnails
and then the winner gets a freelunch.
Speaker 1 (57:04):
So Joe doesn't really get to do clickbait because
he's doing.
Speaker 3 (57:07):
I do honesty, authenticity and just straight
to the point, I don't know whatyou would.
Speaker 1 (57:11):
Clickbait Like manufacturer goes under Oop
trick Just a tour.
Speaker 3 (57:16):
Well, there's, you know, endless Journey.
You guys follow him.
He did this very clickbaitvideo.
Um, it was like a rvmanufacturer kicks me out of
factory and it's like it.
This is thumbnail of them likegetting booted out of a factory
and and it, and it they.
They went to a factory and theysaid, hey, can we film?
(57:38):
It was a competitor of ours.
And they said, no, you can'thave cameras, but you can take a
tour where.
Then they walk into allianceand here comes joe and coley and
we say, yeah, film anything.
And we are an open camerafactory, so, like, we let you
take pictures, videos, comeanytime you want, because
there's nothing to hide.
Speaker 1 (57:55):
The secrets are here, not in there and I've done
other factory tours um withbrinkley and grand design and
other things over the last fewyears.
I can tell you that they arevery picky on what they hey you
can film, but only these things,or you can't film at all.
Speaker 3 (58:12):
I think that's it, but I think we are wrapped on
time.
Speaker 4 (58:14):
But if you have questions, come find me.
Speaker 1 (58:18):
I'm happy to talk to you offstage so that way, ryan
can do his little thing.
No, you're good, and one thingI was gonna say, too, is don't
hesitate to reach out If youfind someone that makes videos
that you like.
Like I can't.
I mean, you guys reached out tous and I feel like I was pretty
open about what we use, what wedo.
I'm not, I'm an open book, liketo me.
We're all in it together kindof a deal, and if I want to be
better than you, I'm you post ordo a video.
That's just literally themantra I try to live by when it
comes to creation.
Speaker 3 (58:44):
And then I want to end with just kindness wins.
At the end of the day, kindnesswill you will get the true.
You will get the people thatyou want with kindness.
So we try to be as kind andfriendly as we can, or just as
unbiased as possible with all ofthe content we create Authentic
Yep, yep, authentic yep, yep.
Thank you guys, thank you.
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