Beyond Google Using LinkedIn Facebook Instagram - Local Business Advertising in Milton Keynes Tips

“Beyond Google: Using LinkedIn, Facebook, Twitter and TikTok Ads to Reach Milton Keynes Customers”

📢 Think Google Ads Are the Only Game in Town? Think Again.

Welcome to The Milton Keynes Business Channel, where we empower local businesses with actionable, locally-focused digital marketing strategies.

This playlist, “Beyond Google: Using LinkedIn, Facebook, Twitter and TikTok Ads to Reach Milton Keynes Customers,” is your ultimate guide to reaching new audiences where they already spend their time — on social media.

If your marketing strategy begins and ends with Google Ads, you're missing a massive opportunity to connect with your local community on the platforms they actually use every day.

Whether you're a B2C brand looking to boost foot traffic or a B2B firm trying to generate leads from key decision-makers in the area — this playlist gives you the tools to go beyond the search bar and unlock social media advertising that works in Milton Keynes.

🎯 What You’ll Learn Across This Playlist

✔ Why going beyond Google Ads is essential in 2025

✔ The strengths (and limitations) of each platform for MK businesses

✔ How to create localised ad campaigns tailored for real customers in your area

✔ Platform-specific targeting tips, budget insights, and creative best practices

✔ Real examples of how Milton Keynes brands can win with Facebook, LinkedIn, Twitter/X, and TikTok Ads

This series breaks it all down in a friendly, local, and jargon-free way.

📺 Playlist Episode Guide:

📌 Episode 1: Why Go Beyond Google?

Google Ads are powerful — but they only reach people actively searching.

What about everyone else?

Social ads allow you to reach potential customers before they search, using targeting based on interests, job roles, behaviours, and even exact MK postcodes.

🧭 Episode 2: Facebook & Instagram Ads for Local Impact

Still the most versatile and accessible ad platforms out there.

Learn how to:

Promote events, offers, or local services

Target MK-based users by location, age, interests (e.g. Centre:MK, The Hub, MK Dons)

Use Meta Business Suite to craft compelling creative for newsfeeds, stories, and reels

Example: A salon in Newport Pagnell targets 25–45-year-old women within 5 miles of their store, offering 20% off facials. 💅

💼 Episode 3: LinkedIn Ads for B2B Milton Keynes Growth

Perfect for IT firms, recruitment agencies, consultants, and professional service providers.

We show you how to:

Target HR managers, business owners, and execs by title, industry, and location

Use lead gen forms and whitepaper promotions

Retarget with strategic messages

Example: A Wolverton SEO agency promotes a free strategy session to Milton Keynes CEOs.

🐦 Episode 4: Twitter/X Ads for Fast Local Buzz

Not the biggest platform, but great for:

Local event promotion

Community engagement

Timely campaigns

Learn to:

Use hashtags and trends to boost visibility

Create high-frequency, low-cost campaigns for PR and buzz

Target local conversations and influencers

Example: A food festival in Camp