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May 7, 2025 5 mins

📈 How to Set Up Google PPC Campaigns in Milton Keynes (2025)

Your step-by-step guide to launching local Google Ads that actually convert

.Welcome to The Milton Keynes Business Channel, where we help ambitious local businesses thrive through smart, targeted marketing.

This playlist is your complete guide to building and managing Google Ads PPC campaigns with a laser-focus on the Milton Keynes market in 2025.

If you’re a local business owner, marketing manager, or entrepreneur based in MK — and you’re tired of wasting ad spend on poor-quality traffic or generic campaigns — this series is built for you

.🎯 Why This Playlist Matters

Google Ads remains one of the most powerful ways to generate leads, phone calls, store visits, and online sales.

But without the right setup, it’s easy to burn through budget quickly.

This playlist shows you exactly how to:

Set clear goals

Choose the right keywords

Reach only your local audience in Milton Keynes

Write high-converting ads

Optimise your campaign for ROI

Whether you're a service provider in Bletchley, a café in Stony Stratford, or a consultancy in CMK, these strategies will help you get seen by the right people — and avoid wasting clicks on the wrong ones.

📹 What You’ll Learn – Playlist Episodes

✅ Episode 1: Setting Clear Business Goals

Before you even log in to Google Ads, it’s crucial to define what success looks like.

Is it calls?

Leads?

Website visits?

Walk-ins?

We walk you through how to choose the right goal for your Milton Keynes business and how it should shape your campaign strategy.

✅ Episode 2: Local Keyword Research

Using tools like Google Keyword Planner and Ubersuggest, we show you how to find the best search terms your customers are typing into Google — with a focus on location-based queries like "MK1 plumber" or "Milton Keynes solicitor."

✅ Episode 3: Choosing the Right Campaign Type

Explore the differences between Smart Campaigns and Search Campaigns. Learn why Expert Mode is best for local control and how to avoid common pitfalls when choosing a campaign type.

✅ Episode 4: Budgeting Your First Campaign

We give you real-world advice on how much to spend, how to start small, and how to scale your ads once you see performance improve — even if you’ve only got £10–£20 a day to begin with.

✅ Episode 5: Location Targeting for MK Businesses

Set your campaign’s geography to only show ads within Milton Keynes and surrounding areas. We explain how radius targeting works and why selecting “People in or regularly in your targeted locations” is a must.

✅ Episode 6: Writing Ad Copy That Converts

We break down the anatomy of a great Google ad.

Learn how to write headlines and descriptions that speak to Milton Keynes customers — including proven CTAs and trust-builders like “Rated #1 in MK” or “Local Experts Since 2010.”

✅ Episode 7: Using Ad Extensions

Boost your ad’s visibility by adding sitelinks, call extensions, and location extensions. These extra links give customers more ways to engage — without increasing your cost-per-click.

✅ Episode 8: Creating High-Converting Landing Pages

Don’t send traffic to your homepage. We show you how to create service-specific or location-specific landing pages that match your ad and drive more enquiries, bookings, or sales

.✅ Episode 9: Monitoring, Testing, and Tweaking

Once your campaign is live, the work doesn’t stop. We explain how to read you

Mark as Played

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