Episode Transcript
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Speaker 1 (00:00):
I think it's safe to
say that, for everyone who's
been hyper focused on growingtheir business, it has been
quite a ride over the pastseveral months.
Personally, for me, the pasteight months or so I've been
head down, dedicated to workingon my business rather than in it
, and let me tell you, it's beenso worth it.
(00:23):
So today I want to share someinsights on the importance of
having clarity in your businessand why sometimes, scaling back
is the key to reaching yourgoals.
So let's get started.
Welcome to the Mind your TimePodcast.
I'm Shannon Baker, your hostand coffee aficionado.
(00:44):
Whether your goal is toincrease your side gig income or
scale to six figures, you're inthe right place.
You will learn about the tools,actionable strategies and
tactics you can use to take backcontrol of your time and life.
I specialize in helping purposedriven women like yourself work
smarter and tap into the growthpotential their business holds.
(01:05):
So if you're ready to make abigger impact and achieve
business growth without beingtied to it 24 seven, then stick
around.
Let's dive into today's topic.
So, as I sat down and lookedover the past eight months, it
really has been an absolutewhirlwind.
So I made the decision to shiftgears in my business, instead
(01:31):
of me being knee deep in thedaily grind of growing the
membership, as I had originallyplanned.
Last year, I decided to take astep back or shift my focus a
little bit and really look atthe big picture for my business.
And this shift was really amajor piece in my goal, which
(01:54):
was to leave my day job so thatI could work my business full
time.
And I am proud to say Iachieved that goal in December
of last year.
But let me tell you it was notsmooth sailing.
I was juggling a million tasks,trying to keep up with
priorities, constantly searchingfor that also elusive clarity
(02:15):
on where I was headed and howexactly I was going to get the
job there.
But you know what, despite thechallenges, I've had some major
wins.
I mean the long day, sleeplessnights, work-filled weekends and
endless brainstorming sessionsand strategic planning sessions.
They finally started to pay off, and when that happened, that
(02:40):
was a validation for me that allthe work that I've been putting
in it was worth it.
Even the tangible results of myefforts has been incredibly
rewarding.
It was really like a giant highfive from the universe that I
was going in the right direction.
(03:01):
So now let's talk a little bitabout the concept of clarity in
business before I really getinto my backstory with this
whole thing.
To me, clarity means having aclear vision of what you want to
achieve, and it's aboutestablishing clear goals and
priorities that fit the seasonthat your life is in.
(03:22):
Then you create a plan to reachthat goal and you execute to
get the results that you want.
Now I've talked about livingyour legacy in other episodes of
the podcast, but if you're newto the podcast, let me tell you
a little bit more about that.
The quick version is I don'twant you to create something
that just lives on after youpass away.
(03:45):
I want you to experience yourlegacy while you're alive and
building it, making thingshappen.
Your business is the vehiclethat you use to build your
legacy.
That's the long game, thechoices you make every single
(04:05):
day, the way you prioritizetasks and get intentional
results.
That's how you drive thatvehicle and determines how you
live your legacy every singleday.
Now there are three questionsthat you have to have clear
answers on to make this happen.
They are why did you start yourbusiness?
(04:26):
How does your business serveyou and your family now, and
what's your long-term vision foryour business?
The answer to those threequestions will help you set
smart goals that fit yourlifestyle, so that you can
create a plan or a strategy tomake it happen.
I actually did an entireepisode on this process and I'm
(04:49):
going to put a link to that inthe show now so you can check it
out later.
But when it comes to gettingthis type of clarity, I want you
to understand that doesn'talways mean that you have a
clear path that's laid out infront of you, even though that's
what a lot of us want.
This is the biggest takeawaythat I have from the phase of my
(05:10):
journey that just ended.
Sometimes, clarity means youhave to have the courage to
simplify and scale back andfocus on what truly matters, and
if you're anything like me,that can be a lot to get your
mind wrapped around One.
(05:31):
I'm prone to take on too muchand just push through to get
things done until I burn out,and I have been fighting against
that all my life.
Basically, it's gotten better,but it's still a struggle, so I
have to be very mindful of thechoices I make and the things
(05:51):
that I take on.
Not to mention, we live in aworld that glorifies the hustle
mentality and it tries toconvince us that that pace is
normal.
But, my friend, it is not.
Not to mention that hustle paceis not sustainable.
I've learned that sometimesless is more.
(06:13):
So when you scale back, you caneliminate distractions, you can
streamline your efforts and,ultimately, that creates space
for you to make better decisionsthat lead you on the path to
making meaningful progresstowards your goals.
(06:34):
Now again, if you've been withme and listening to this podcast
for a while, I know you'veheard some of what I'm saying
before, but it's because this isnot the first time that I've
ended the year in hustle mode.
But I want you to know that isnot something that's permanent.
(06:57):
It's a temporary pace.
I went through a hustle periodin 2022 when I decided to
rebrand this podcast, launch themighty society membership and
launch a new audio freebiemasterclass at the same time.
Yes, it was a crazy ride, butthat effort led me to where I am
(07:18):
today, getting the results thatI want.
I actually did a lessonslearned episode on that entire
experience and I shared whatwent well, what didn't and what
I learned while launching thesethree things at one time to grow
my business.
I'm going to put a link to thatin the showness as well, if you
(07:39):
want to check it out.
But my point in sharing all ofthis with you is that when you
are clear on exactly what youwant to achieve, it is
absolutely okay to put onblinders, invest in help and put
in the work to get what youwant.
And if you have to go intohustle mode for a limited period
(08:02):
of time, there's nothing wrongwith that.
But you have to have awell-defined plan that you're
executing to make sure you don'tget stuck in hustle mode.
So let's fast forward to why Iwas in hustle mode again.
Well, one.
My one and only goal for lastyear was to build my business
(08:26):
income to the point that itreplaced the income from my day
job and more.
This will put us in a betterposition to pay down some of our
debt, build up our savingsaccount and just basically have
some fun money.
But, most importantly, it wouldgive me back control over my
schedule, which was reallyneeded.
(08:48):
So let me tell you how thisprocess started this time around
.
So I was tired of my day joband my husband was tired of me
complaining about it.
So I said okay, let's sit downand crunch the numbers and see
what the bottom line number isthat I need to contribute
financially to the family livingexpenses.
(09:08):
So we did that and what I didwas took that bottom line number
, inflated it to what I wantedit to be so that I could also
pay myself from that owner todraw.
After all, I do need money tobuy coffee, wine and whatever
else I want to spend my money onand enjoy life.
But that was the baseline thatI knew I had to hit and I was
(09:31):
determined that this income wasgoing to come from a higher
level retainer service that Ineeded to get booked to achieve
that goal.
Having that in mind, I startedto make strategic moves and put
in the work to make it happen.
So this is what I did.
(09:53):
I focused on a fewrelationships with people I was
already connected to on mynetwork, because I knew the
client that I needed and wantedit needed to be a referral.
I was not starting from scratchwith someone that I had no idea
who they were, but they didnothing about them.
So I needed a referral.
That would also cut down on thetime that I would have to spend
(10:16):
vetting this potential client.
But now keep in mind that atthis time I was working 24 to 30
hours a week in my day job.
I had to physically go into theoffice twice a month.
I also volunteer at least 12hours a week and I still have to
care for my household, myfamily and that includes my
aging parents, like taking themto doctor's appointments when
(10:37):
needed, and my mom's thecaretaker for my dad.
So, to lighten her load, I takecare of the treatment that he
needs twice a week to give her abreak.
So my plate was full.
So that's why having clarityreally helped me identify what I
needed to scale back on.
So I knew that my ideal newclient would come from a
(10:59):
referral, which meant socialmedia was not a necessity.
So immediately I startedreducing the time that I was
spending planning content forsocial media.
I stayed active on Instagramstories, but I wasn't really
posting to the feed notregularly anyway but I did post
just enough so that people whowould go check my profile out
would know that I was still inbusiness, because it was still,
(11:23):
you know, recent posts at leasta couple of times a month.
I pretty much did the samething on Facebook and when it
comes to LinkedIn, instead ofworrying about posting.
I started engaging with otherpeople's content by one, leaving
reactions into leavingmeaningful comments on their
posts.
In the meantime, network,network, network my networking
(11:45):
started to pay off and thatretainer client that I wanted, I
got it, but it came from aclient that I've had for many,
many years Now.
You're probably wondering howwas I able to take on a new
client with everything that wasalready on my plate.
Even if you aren't wondering,I'm going to tell you anyway.
(12:06):
But it's because I'veimplemented all of the things
that I talk about on thispodcast.
What I have learned in theyears of doing business is many,
many things that I've narroweddown into what I call the four
pillars of clarity.
These pillars are part of thefoundation for sustainable
(12:30):
growth without burning you out,and they're essential if you
want to grow your business butkeep your business from taking
over your life.
Those four pillars are timemanagement and productivity,
work life integration, mindsetand streamline your operations
for efficiency.
Now talk about all four pillarscollectively and individually
(12:53):
on the podcast all the time, butI did do one episode solely
focused on all four pillars,because really it's part of one
of the cornerstones of mymethodology and my business.
I'm living proof that the fourpillars work.
I'm going to put a link to thatepisode in the show notes for
you if you want to check thatone out Now.
(13:16):
Obviously I had to have a goodschedule to make sure that I
allocated time where it neededto go so that I can get things
done.
And, honestly, my prioritieschange day by day, so my
schedule had to account forthose changes.
By having this flexible butintentional schedule enabled me
to be present in life when andwhere I needed to be.
(13:36):
But I was also able to takecare of business tasks and keep
up with my workload for myclient and my day job, and I had
to accept that I wasn't goingto be able to do everything.
That really required anadjustment in my mindset.
I had to get comfortableletting things fall through the
cracks on purpose, like socialmedia, because it didn't align
(14:00):
with my priorities and while myback office was already in place
, there were a few things that Ihad to streamline so that I
could operate more efficiently.
This required an investment oftime and money to get some new
systems in place, because one Ichanged podcast hosts.
I moved from Libsyn to Busbroutbecause it offers quite a
(14:21):
number of features that havemade my life as a podcaster so
much better, and I've also beentracking my financials using
spreadsheets for years.
But now, with the increasedincome and expenses, I decided
it was time to invest inQuickBooks online to automate my
bookkeeping.
And again, these changesrequired time and attention to
(14:46):
get them in place.
Those were the two biggestchanges that I made, and
everything else just needed afew tweaks after I did my
interview review.
Now, if you're listening to thisprocess that I went through and
it has you feeling overwhelmed,it's okay.
I know the idea of scaling backis scary, because that little
(15:08):
voice inside your head that youneed to ignore is telling you
that you have to do all thethings.
But who says that?
Who put that role on you?
We're just conditioned.
So let's change thatconditioning.
It's okay to take a step backto reassess and to focus on what
truly matters to you.
(15:29):
In fact, you have to do this ifyou want long term success.
So, if you find yourselffeeling pulled in a million
different directions, take amoment to pause, reflect and
prioritize.
That clear goes.
Identify your priorities anddon't be afraid to scale back if
that's what it takes for you tomove forward.
Remember, clarity in businessis not about doing more.
(15:52):
It's about doing what mattersmost.
So, as we wrap up today'sepisode, I want to thank you for
tuning in.
I hope that this reflection onmy journey and the importance of
clarity in business has beeninsightful for you.
Remember, it's okay to put yourhead down, scale back and focus
on what truly matters to you.
That's what living your legacyis all about.
(16:14):
Now I don't want you to justhear this information.
I want you to take action onwhat I've said Now.
I've referred to threedifferent podcast episodes that
you can tune into later.
Start by picking one of themand implementing one thing from
the episode that you are goingto take action on immediately.
(16:35):
Now, if this sounds like it'sjust too much for you, then book
a discovery call with me.
It's free.
We can talk through where youare right now and where you want
to go and heads up.
My discovery calls are a bitdifferent than what you may be
used to.
It's not just another salescall, but it's designed to
gather essential informationabout what your business needs.
(16:58):
Now you can hear more aboutwhat you can expect when you
book a discovery call with me ina podcast episode.
Of course, a link to that isalso going to be in the show
notes.
So you know what?
How about you take that nextstep?
That's the next step I want youto take today, now, before you
go.
If you enjoyed this episode,please be sure to subscribe so
(17:20):
that you get future episodeswhen they're released.
And, as always, feel free toreach out to me on Instagram, at
the underscore Shannon Baker,with any questions or thoughts
that you have about this episodeor anything that you've
listened to on the podcast ingeneral.
And if you want to let me andother people know that you enjoy
the podcast, please go toratethispodcastcom.
(17:43):
Slash, mind your time and leavea rating and review.
I would love to read yourfeedback.
So that's it.
I look forward to you joiningme back here next week, but
until then, keep calm andstreamline.