In this episode, we sit down with Tanner Danish, founder of Frontiersmen Gear, to talk about what it really takes to build a hunting business with integrity. From navigating the hype-driven world of outdoor marketing to staying grounded in craftsmanship and customer trust, Tanner shares hard-won insights from his journey creating gear that stands up to real backcountry use.
We dig into the early challenges of launching a brand, the importance of saying “no” to shortcuts, and how staying true to your values can actually be a competitive edge. If you’re someone who’s tired of the gimmicks and wants to hear what building something real in the hunting space looks like—this one’s for you.
Topics Covered:
– The origin story of Frontiersmen Gear
– Lessons learned from bootstrapping a brand
– How to earn trust in a skeptical market
– Avoiding the BS in gear design and marketing
– Advice for aspiring creators and entrepreneurs in the hunting industry
Tanner Danish
https://www.instagram.com/frontiersmengear/
Jay Nichol
https://www.mindful-reviews.com/
https://www.mindfulhunter.com/
Forged In The Backcountry
https://forgedinthebackcountry.com/
Merch
https://www.mindfulhunter.com/shop
Newsletter
https://www.mindfulhunter.com/contact
IG
https://www.instagram.com/mindful_hunter/
Podcast
https://www.mindfulhunter.com/podcast
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