The Mindfulpreneur: Build, Launch & Grow Your Brand

The Mindfulpreneur: Build, Launch & Grow Your Brand

Are you an entrepreneur in the early stages of building your brand, and want to learn how to leverage your brand for business growth? My name’s Alyssa Zwonok and over the last 5 years I've supported over 150 businesses build, launch and grow their brands through my agency Nomad Cre8tive. My mission is simple. I want to empower people like YOU, to fuel your brands growth through marketing, branding, and social media initiatives, by sharing strategic actionable steps, and the stories of others who have successfully done just that. Join me weekly and take YOUR BRAND to the next level.

Episodes

May 28, 2024 34 mins

Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing la...

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This week's episode features a candid discussion with Sophie Collins, co-founder of One Wednesday. Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work to build a mindful business that suit...

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May 7, 2024 12 mins

Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media...

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Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process.


These co-founders share candidly about their brand development j...

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On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award.


Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffl...

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Barbora Samieian has successfully co-founded multiple companies, including Field & Social, and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post, this is just the beginning for her brands.


Tune in to uncover the beauty and challenges of starting a business from scratch. 


Barbora opened an innovative salad shop called Field & Social ...

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This week I’m chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan


Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too.


Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustain...

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Today, we're joined by an extraordinary talent, Kim Gingras, who danced her way from Montreal's cobblestone streets to the glimmering stages of Los Angeles. 


Kim’s story is one of sheer determination: from taking her first dance steps later than most due to financial constraints to courageously dropping out of university to chase her dreams, culminating in a career-defining moment on 'So You Think You Can Dance Can...

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Diana Eskander, Expert Love Coach and Founder of The School of Love™, shares her journey from being a hands-on coach to becoming a successful entrepreneur. Diana reveals her unique rebranding process and how intentional branding, coupled with creativity, has carved out a niche in the online space, along with the hiccups, the breakthroughs, and the unexpected benefits of letting go and trusting her team. This episode is all about gr...

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Discover the insider's path to marketing mastery with, Jessica Lemire. As the the Director of Marketing Activations and Event Sponsorship at Union Station, Jessica shares her experiences and insights into the importance of title recognition, especially as a woman in a male-dominated industry, and the nuances of career progression within a single company.


Union Station's metamorphosis from a mere transit stop into a buz...

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Our guest, Alex Pursglove, witnessed her business 10X in growth in under two years while simultaneously strengthening her marriage, deepening her spirituality, and finding greater personal fulfillment. The key, we discover, is aligning with oneself and prioritizing personal growth.


Alex guides entrepreneurs, with a strong focus on women, in becoming fully expressed and breaking through limitations to elevate business growth, w...

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This episode’s guest started a business with her dad from their home garage 7 years ago, and have since scaled the company, achieving massive success, generate millions of dollars in sales.


Roberta Mantenuto, CEO and co-founder of Fittes, bravely stepped into a male dominated industry and challenged it’s standards over and over. Her approach and passion towards brand, team culture and sustainable growth is apparent as we uncov...

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On this episode, you’ll be equipped with the tools to determine if your business is ready to invest in advertising. We emphasize upfront that this is not a magic bullet for instant sales, but rather a strategic effort requiring a a well-defined branding strategy, robust online presence, and a finely-tuned website.


I’m joined by Isabelle Hillebrand who runs a multi-platform advertising agency called September Marketing, out of ...

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Are you ready to uplevel your business game? This episode is a wake-up call for all entrepreneurs, whether you're just starting out or you're a seasoned pro. 


We're peeling back the layers of why a solid brand and marketing strategy is absolutely essential for your business success. I'm here to guide you in understanding the distinct difference between these two strategies, how they work hand-in-hand, and why s...

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Get ready to redefine success the feminine way with our incredible guest, Sloane. Her fresh perspective on cultivating true pleasure from within, embracing the physiological differences between sexes, and working with women’s innate superpowers is nothing short of revolutionary. Sloane gets us thinking about the power of women’s natural cycles and how we can use them to boost our productivity, intuition, and overall well-being.

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This weeks guest is a young entrepreneur, Benjamin Bateman who transformed a humble pop-up gig into a thriving coffee shop, Benji's Coffee Bar. Benjamin's story begins on a humble strawberry farm where he early on sold baked goods, setting the foundation for his entrepreneurial journey. He breaks down how he skillfully navigated the path to running his own business, using pop-up shops as stepping stones to test the market a...

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This weeks guest is Emma Woodman, the co-owner of Bloomfield Beauty Co, an award-winning thriving spa based in Prince Edward County. From the courageous start-up phase to becoming the county's 2023 Employer of The Year, Emma's journey is sure to inspire those who dream of conquering an industry they have little familiarity with. She candidly reveals the initial fears and anxieties she faced, and how she, together with her s...

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Meet Mathieu-Alexandre Poupart, a savvy entrepreneur who transitioned from running a business in Montreal to carving out a successful niche in the mortgage brokerage industry. 


Mathieu's expertise goes well beyond crunching numbers; he's got a keen eye for the bigger economic picture, always thinking of new ways to invest in long-term business growth. He unpacks his methods for anticipating market shifts, and gives us ...

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Taylor Russett, an award-winning business owner shares his story on how he established three thriving businesses by his early 20's. The Grind and Vine, Russett Photography and Snappie Photo Co. His story is an inspiring testament to the power of passion, resilience, and calculated risk-taking. 


Taylor sheds light on his unique experiences, highlighting his strategy of leveraging support systems and building robust networks...

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Ever struggle with separating your self-worth from your net worth


As high-performing entrepreneurs, we constantly seek validation and comfort from external sources, often forgetting to connect with our own hearts. 


Atena Morelli, an expert in hypnocoaching, healing, and energy work, demystifies hypnosis. A powerful tool that helps us get in touch with our core essence, and highlights how it's not about disconnecting...

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