40. Creating A Luxury, Zero-Waste Brand & How Early Investments in Marketing & PR Can Lead to Skyrocketing Success with the Co-Founders of Good Juju

This week I’m chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan. 

Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too.

Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials.

On this episode we get into the specifics of Good Juju’s brand creation and deep dive into the product development process. From the rigorous product testing and quality assurance process, to their decision to invest heavily in marketing and PR from the very beginning. We uncover the impact these strategies had on skyrocketing Good Juju to early success.

Good Juju has hundreds of 5 star reviews, has been editors pick in Vogue, InStyle, Marie Claire and Cosmopolitan, been named a 'Brand that Matters' by Fast Company and Lisa and Alexa received the "Ones to Watch" award from the RBC Women of Influence.

We know entrepreneurship isn’t all rainbows and butterflies so Lisa and Alexa also uncover how they faced challenges head on, like skyrocketing shipping rates, ingredient shortages, manufacturing shut downs and insane interest rates, but with their biggest strength being their ability to pivot, they still managed to build a memorable and ever growing brand.

On this episode we talk about:

-The Branding Process and Product Development of Good Juju

-Why Investing in PR and Marketing Early On is a Game Changer

-How to Go About Product Testing, Quality Assurance and Guarantees

-The Challenges of Standing Out in Market

-Entrepreneurial Lessons in Sustainability

-Struggles Launching During a Pandemic

-Sustainability Doesn’t Mean Compromise in Quality or Performance

-The Plastic Pollution Epidemic

-Embracing Imperfect Zero Waste Lifestyle

*Visit ⁠hellogoodjuju.com⁠ to get 15% off your first purchase with code mindful15

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