Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing.
As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales.
If you’re an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. We’ll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever you’re feeling unsure or stuck about your next social media move.
On this episode we talk about:
-Why a social media strategy is important
-How to define your target audience
-How to set social media specific goals
-How to decipher which social platforms are best for your brand
-The key to social media posting schedules
-Creating content that resonates with your audience
-How to optimize your social pages
https://www.cleosocial.com/
---
Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram.
This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media.
Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.