46. Building a Social Media Strategy; 6 Questions to Ask Yourself, with Blair Mlotek

Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing.

As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales. 

If you’re an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. We’ll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever you’re feeling unsure or stuck about your next social media move.

On this episode we talk about:

-Why a social media strategy is important

-How to define your target audience

-How to set social media specific goals

-How to decipher which social platforms are best for your brand

-The key to social media posting schedules

-Creating content that resonates with your audience

-How to optimize your social pages

https://www.cleosocial.com/

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