Nicole Raudonis, the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own.
Nicole dives into self-awareness in business—knowing your strengths and weaknesses—and the importance of outsourcing tasks to keep growing. Hands-on experience and leveraging freelancers can help scale your operations effectively. We also discuss the importance of understanding and targeting your ideal customer, by segmenting your market and being as specific in your messaging as possible.
On this episode we talk about:
- Transitioning from Personal Brand to Entrepreneur
- Why Having a Diverse Skillsets in Business is Key
- Where to Find Business Resources Online and Where to Outsource
- Identifying Your Ideal Customer and Segmenting Audiences
- Tips to Building a Unique Brand Identity
@pursueleisure (on IG and TikTok)
@nicoleraudonis (on IG and TikTok)
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This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media.
Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.
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