On this episode, we sit down with Emma Tessler, the Founder and CEO of Ninety Five Media, who reveals the challenges she faced, from client acquisition to team building, and offers invaluable insights into the strategies she employed to scale her business in the ever-evolving marketing landscape.
Key Takeaways:
- Embrace Adaptability: Emma’s journey highlights the importance of being adaptable in business. Her shift from interior design to marketing and the subsequent success of Ninety Five Media during the pandemic demonstrate how embracing change can lead to significant growth. How to: Stay open to unexpected opportunities and pivot when necessary to align with evolving market demands.
- Effective Cold Pitching: Instead of immediate pitches, initiate genuine conversations and building relationships with potential clients. How to: Use methods like in-person networking and Instagram DMs to start dialogues, actively listen to prospects, and tailor your pitches to address their specific needs.
- Build Authority on Social Media: Establishing your brand’s authority requires authentic engagement rather than automation. How to: Highlight what makes your brand unique, share relatable stories, and use platforms like TikTok Shop, Pinterest, and LinkedIn strategically to attract the right audience.
- The Power of Team Building: Scaling a business is not a solo journey. Emma discusses how building a dedicated team was crucial to Ninety Five Media’s growth. How to: Involve your team in business development efforts and delegate responsibilities to ensure sustainable growth.
- Create Long-Form Content for Deeper Engagement: Learn more about the value of long-form content, like podcasts, for creating meaningful connections with your audience. How to: Use podcasts and other long-form content to dive deep into topics, offering your audience comprehensive insights that go beyond quick social media posts.
https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196
https://www.instagram.com/ninety.five.media/
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