July 7, 2025 • 36 mins
Anne Randall shares her journey from corporate America to owning three successful Orange Theory Fitness franchises and how she navigated the challenges of entrepreneurship with the right mindset shifts. Her inspiring story demonstrates how focusing on people first and maintaining resilience through difficult times leads to business success and personal fulfillment.
• Transitioning from a corporate career with an economics degree to fitness entrepreneurship after receiving an Orange Theory postcard
• Surviving the COVID-19 pandemic by maintaining a "failure is not an option" mindset and finding creative ways to serve members
• Shifting from leading out of fear to "leading to win" - focusing on changing lives rather than avoiding failure
• Creating a strong internal culture by focusing on team development first, then members, then community
• Expanding from one location to multiple studios by adjusting leadership approach and building strong management teams
• Learning to say yes to opportunities that align with your bigger life vision while avoiding burnout
• Using podcasting as both a giving platform and a way to access wisdom from others you wouldn't normally meet
• Living by Zig Ziglar's philosophy: "You can get everything in life you want if you just help enough other people get what they want"
Check out Annie's podcast "Be the Person" on all platforms and connect with her at bethepersoncolorado.com.
Thanks for listening & being part of the Mindset Cafe Community.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Yeah, it's Mindset Cafe.
We all about that mindset.
Gotta stay focused.
Now go settle for the last.
It's all in your head how youthink you manifest.
So get ready to rise, cause weabout to be the best.
Gotta switch it up.
Gotta break the old habits.
Get your mind right.
Turn your dreams into habits.
No negative vibes, onlypositive thoughts.
(00:20):
What is up, guys?
Welcome to another episode ofthe Mindset Cafe podcast.
It's your boy, devin, and todayI'm honored to be sharing this
episode with a special guest.
We actually did an episode onher podcast, be the Person, and
it was such a great conversationI was like we have to run this
back and you have so muchknowledge that we got to drop
(00:42):
this on the mindset cafe.
But we're joined by AnnieRandall.
She is a powerhouseentrepreneur, she is a
motivational speaker, acertified coach and, again, like
I said, the host of the be theperson podcast.
But Annie's own threesuccessful orange theory fitness
franchises and has spent over adecade helping people transform
their lives, you know, bymastering small, consistent
(01:04):
habits, and she believes thatthe biggest shifts come from the
smallest daily compromises, notcompromises, promises we keep
to ourselves.
And so she's here to help youguys become the person that
you're meant to be and, honestly, you guys already know with us
doing everything with Strive 11and the franchise.
It was such a cool connectionwith her and Orange Theory and
(01:26):
so I think that the best thingin this world is collaboration.
So you know, annie, thank youso much for taking the time out
of your day to run it back withme on the Mindset Cafe.
Speaker 2 (01:36):
Absolutely.
I'm super excited to be here.
I loved our first conversationand excited to dive into this
one.
Speaker 1 (01:42):
Awesome, I mean.
I like to start with thebackstories first.
It makes everything morerelatable to the listeners.
What was your childhood like,what was your bring up and how
did that lead into you gettinginto fitness?
Speaker 2 (01:57):
Yeah, I love to start with stories because I think
people can relate.
I grew up in a small town inSouth Dakota pure South Dakota
right in the middle of nowhere,and to me fitness and sports
were always a part of life.
They were always important tome and it was really how I dealt
with stress, even throughcollege and after.
(02:19):
But I got my degree ineconomics and my MBA, so fitness
as a business really wasn't onmy radar.
I was a director of sales for along time for a bank and one day
we just got this postcard inthe mail for a new concept
Orange Theory Fitness and wedecided, my husband and I, to go
(02:41):
to this and he walked out ofthere saying we should own this
business.
I walked out of there saying weshould be a member and I don't
know.
We watched for a while anddecided to jump into fitness as
a career.
It was something, you know, Ididn't expect, but, like you
said, we've been doing it over adecade and really I found a lot
(03:05):
of joy and passion in justhelping other people achieve
their success.
Speaker 1 (03:11):
No, I mean that's awesome, and sometimes your
purpose or your mission kind offinds you.
I mean that's at least for me,that's how it found me.
You know, I thought personaltraining was a college job,
right.
I was like this is the bestcollege job ever.
Me, you know, I thoughtpersonal training was a college
job, right, I was like this isthe best college job ever.
Little little did I know I wasgrowing more and more in love
with the, the, the industry andthe actual career path of it and
(03:33):
which led us to where we aretoday.
But I think that's so awesomethat you guys, you know, even
though you guys had differentideas like your husband was like
we should own it, you're likewe should just join as a member
you guys had different ideas.
Like your husband was like weshould own it, You're like we
should just join as a member youknow, you guys still watch, you
guys still participated, andthen you know, fate had it that
you guys ended up diving in.
So I mean you, you've beendoing it for a while and you had
(03:55):
to face it as we hit COVID,right.
So what was the mindset shiftthat you had to have as an
entrepreneur during that crazytime when a lot of people were
closing their gyms and there waspanic and all that kind of
stuff, what were the mindsetshifts that you had that allowed
you to come out on the otherside?
Speaker 2 (04:14):
Yeah, that was a big one, because I remember sitting
in our parking lot of one of ourstudios March 2020.
And literally as an ownershipgroup, we had decided to close
studios for two weeks, whichjust seemed so overwhelming to
me Like, oh my gosh, how are wegoing to do this, what is it
going to be like?
(04:34):
And then, while I was tellingour staff, the governor of
Colorado actually closed studiosfor a month, and so that was
even another like wow, we justwent to a zero revenue business
overnight and our studios endedup staying closed three months.
And then we did high intensityin masks for over a year in
(04:57):
Colorado.
So it was definitely achallenging time to own a gym,
but never was there a time thatpeople needed community more.
And so we shifted and we did ita lot different.
I have a really great teamthat's been with me a long time
and we just loved people andshowed them fitness.
(05:21):
You know, through Zoom, throughlittle packages at their door,
little reach outs on text, allthese different ways that you
can still connect and havecommunity.
But the biggest mindset shiftfor me was just feeling isn't an
option Like we are going tomake it out of this.
I don't know how.
I don't know how to run a zerobusiness or zero revenue
(05:43):
business, like they don't teachyou that in business school.
But we are going to figure itout and we are going to come out
on the other side of this and Ijust kept relaying that over
and over to my team of we'regoing to make it, we are going
to get out of here and we did,and it wasn't without some scars
and different things, but wemade it out to become a thriving
(06:09):
business again.
Speaker 1 (06:11):
I mean that's awesome , that's.
That's like a true testament toperseverance, but also a true
testament to what I like to sayis there's a solution for every
problem, right, and you may notknow the solution now, or even
after a couple attempts, but ifyou just are willing to push
through it and try differentstuff, like there's always going
to be an answer.
You just got to find it rightand so I think that's so awesome
(06:34):
that you know you guys did golike above and beyond and do the
doorstep thing and do zoom andyou know, find out ways to still
connect, because I thinkfitness is such a huge aspect of
people's lives, not just foryou know.
Find out ways to still connectbecause I think fitness is such
a huge aspect of people's lives,not just for, you know, just
looking good, but, you know, formental health and all these
other things that kind of comealong as a byproduct of working
out right.
Speaker 2 (06:55):
Absolutely, and you know when you find your
community I'm sure you have thisas well at your studio of just
when you find that community andthose people you connect with.
Yes, we do fitness on a dailybasis but, like you said, we do
mental health, we do community.
All of that wraps up into sucha bigger picture that you can't
(07:17):
do all by yourself in thebasement of your of your house.
Speaker 1 (07:22):
It is so true.
I mean, I me personally I liketo work out.
I can work out at home.
I know some clients and somemembers can't, but at the same
time I don't want to do everyworkout at home.
Like, I like working out aroundpeople, I like the community, I
like the culture right, Causethat's I mean we're, we're
social beings right, as much aspeople want to say they're a
home body.
And so, like, you still needother people, you know.
(07:44):
That's why, like, if you're inprison, if you go to solitary
confinement, that's where peoplestart to go crazy.
Like, you need to be social,you need that community, right?
So I?
One of the things I want to asktoo is you know, we talked
about the mindset shift fromCOVID, because that was such a
crazy time.
But what were the things earlyin starting the franchise that
(08:04):
you learned about yourself?
Because were you anentrepreneur before you started
Orange Theory?
Speaker 2 (08:10):
I was not and, to be honest, it wasn't on my radar.
I didn't necessarily want toown a business.
Like you said, sometimes yourpurpose finds you and I feel
like that was the case and itwas a big shift coming from
corporate America to owning yourown business.
Because in corporate America Iwas in charge of one department,
one product and I was reallygood at it.
(08:30):
And then you get thrown intobeing an entrepreneur and you're
in charge of accounting andhuman resources and cleaning and
the product and all the thingsthat you really have to be good
at a lot of different things.
And when I started out, youknow Orange Theory now is a
brand name, but then it reallywasn't.
(08:51):
We were one of the very firststudios in the country to open
and I honestly had a lot of fearbecause we put everything we
owned on the line to start thisfranchise because I really
believed in community andfitness and really wanted to
change people's lives.
But when you do that and thenyou start leading out of fear,
(09:12):
it's not the best recipe forsuccess.
And I don't think I slept muchthat entire first year.
I just was really worried aboutwhat if we fail, what if we
don't make it.
And finally I just had to havea mindset shift because I was
(09:33):
going to drive myself and,honestly, probably all the
people around me crazy of whenyou lead to win versus lead not
to lose.
It's totally different.
And when I made that mindsetshift of we're going to lead to
win, we're going to lead tochange people's lives, and when
you do that, I think the revenueand all the things that you
need in business really fallinto place.
(09:53):
But that was a big one for meto shift out of fear and you
know, people may not own abusiness, they may be listening
to this, thinking I'm not evenworking out right now but when,
whatever you're doing, whetherit's owning a business, setting
foot in the gym for the firsttime, making one of those big
changes like you know in yourheart you need to make, but
(10:15):
you're scared to death and youjust go for it and say I'm going
to let go of the outcome andI'm just going to do it, it
totally changes how you do itand that was big for me.
Speaker 1 (10:28):
No, that's, that's huge, that's a huge mindset
shift, cause I mean leading outof fear, right, you're, you're
being reactive to everything,right, instead of leading to win
and being proactive foreverything.
But I think it's important, atleast in my opinion, to still
have, because I mean at leastfor in my experience, this is
what happened with me was Iwasn't leading out of fear, but
(10:52):
that fear of not failure, butthe fear of the risk on the line
right, was also like almostlike a motivating factor to lead
to win.
Right, because I convinced mybusiness partner to quit his
career to start this with me.
Right, I convinced, you know, Iconvinced, you know, my, my
wife, that this was the great,the right path, like I, you know
(11:15):
.
And it's all of a sudden you'relike like this, this can't,
this can't not be the path.
You have a lot of lives on theline now.
But then it's like, if you onlythink like that, now everything
you're doing is just to protectto yourself, protect the
business, versus using that as amotivational drive and then be
(11:36):
like, okay, that's there, I canlet it slow me down or just use
it as my fuel.
How do you feel about that?
Speaker 2 (11:43):
Absolutely.
When I made that mind shift,our assets were still on the
line.
The rent and the payroll wereall due.
People's careers were in myhands.
That's always weighed heavilyon me of if somebody trusts to
come to work for me like Ireally want to help them be
successful.
And so none of that changed andit's still in the back of your
(12:06):
mind.
I don't think that ever goesaway.
As an entrepreneur like thosethings, you're successful today
but rents still do at the end ofthe month.
So that didn't go away and Ithink it can be a healthy driver
, as long as it's not your frontrunner.
Like you said, it's not thereason, your tap reason while
you're doing everything.
Speaker 1 (12:24):
No, exactly no, and I think that's that is a huge
piece to it.
It can't be that that firstpiece of motivation, cause then
again you're going to bereactive to everything.
So, going from corporateAmerica to entrepreneurship,
what was, what was that mindsetshift for you Not having, I mean
, because even still being in afranchise, you do have some
(12:46):
guidance, but at the end of theday, like now, everything is
kind of on you right.
So what was that?
What lessons did you learn?
Because I mean, the reason I'masking is to give you some
context is, everyone thinksentrepreneurship is, you know,
four hour work weeks and youknow you're, you can go to the
beach and you know, kick backwith the Corona in your hands
(13:08):
and you know so forth.
And it's a rude awakening for alot of people once they
actually try to become anentrepreneur.
What were some of thoserealizations for you with that
switch?
Speaker 2 (13:17):
Yeah, it was real humbling.
I will say that I went from ajob that I had done for 15 years
and was pretty good atsuccessful and I knew that well
and I could do it within a 40,45 hour time span per week.
And then to go to open a brandnew franchise that again you are
(13:39):
so many things to so manypeople that I just hadn't been
before and to learn all of thosethings and just to be new at
something.
And I did that at 40.
And I was like wow, it's hardto be new in front of a lot of
other people at 40.
But I'm so glad I did, justbecause me and I learned a lot
(14:01):
and I'm really grateful for thatexperience.
So if you're listening, thinkingI've never done it before, I
can't because it's new, like youcan, you just have to put
yourself out there and decide.
But it was much, much harderthan I ever imagined it to be
and I'm glad I didn't know thaton the front side because I
probably wouldn't have done itHindsight.
(14:24):
I'm super glad I did.
But you know you spend, likeyou know, a lot of 60 plus hour
weeks and 4am wake up calls ofgetting getting it done and so
just that learning curve ispretty steep when you go in to
be an entrepreneur.
But if you'll stick with it, ifyou'll keep going and I was
(14:46):
glad I had the franchise kind ofas guide rails, just like
you're creating for people Iwill say my ego would have
gotten the best of me to say Idon't need it, I can do it on my
own.
But I would see now I woulddefinitely have failed and I see
why so many new businesses doif they don't have the
guidelines of a franchise.
(15:06):
It just is you know, peoplehave done it that I hadn't Again
, I hadn't done it before butpeople around me had, and that
guidance was so valuable.
Speaker 1 (15:19):
No, I mean, and I don't know if you would have
failed right, I don't thinkyou're giving yourself enough
credit because I mean, even withbeing a part of a franchise,
like someone, all the tools andthe resources but if they're not
(15:39):
willing to take that andexecute and also be able to
adapt because not every key isgoing to be that that lock, you
know, unlock for that door, forthat location, right, so you
still have to have somecustomization and stuff.
So I like to think asentrepreneur or franchising, as
like almost as getting like amentor.
(15:59):
You're getting the blueprintand you're getting the business
in a box, but I've hired mentorsand I've had coaches and stuff.
And with coming onto afranchise, you're getting that
along with the business model.
Right, but it still takeseffort, right.
It's, for example, it's likepeople think that you know you
see bodybuilders that go onto MrOlympia and Arnold and stuff,
(16:20):
and just because they takesteroids that they look like
that.
No, there's still a lot of hardwork that goes into looking
like that, right.
So just because you get into afranchise doesn't mean you're
going to be successful, right,so it still takes a lot of
effort, a lot of work andresilience, and I think that's
(16:40):
where a lot of businesses fail,especially within that first
year to five years.
Is they hit that threshold, orthey hit that wall and then
they're like I can't do anythingabout this, it's just not for
me, I don't know what to do, andthen they give up.
And it's that resilience ofpushing past that wall where
it's like your success is on theother side.
Speaker 2 (16:59):
Absolutely.
I couldn't agree more.
The franchise is a framework,but you still do the work.
It's absolutely there and Ithink just your mindset going in
of failure is not an option.
It will be hard, but you'reright, there is a solution to
each problem.
It just may not look anythinglike you thought it would.
(17:19):
And just continuing to becurious, continuing to try
things, whether it's in businessor fitness, like there is a way
through to get what you want.
You just have to stay curiouslong enough to find that answer.
Speaker 1 (17:35):
Exactly that's.
That's the key, right there,right, and that's where people,
let you know, kind of take theirfoot off the gas.
It's like everything's goingright.
Everything feels like it'sgrowing.
I don't need to put as muchtime or effort into it, it'll be
fine.
And it's like when things goright, we tend to kind of step
back a little bit and thenthings all of a sudden start
declining.
So then we try to jump back inand then it's like all of a
(17:58):
sudden things are going rightagain and then we take our foot
off the gas again and it's likeyou just got to be, you got to
put a team in place.
You know, in the beginning,like you said earlier, you're
going to have to learn a lot ofthings.
You're not to wear a lot ofhats if you, if you don't have
the funds to hire a full teamRight, depending on what your
working capital is like, right.
So I think that's the big thingis that realizing that you have
(18:19):
to be adaptable and you have tobe consistent when things are
going right, realize this tooshall pass Like it's.
Life is in cycles.
Speaker 2 (18:28):
Absolutely, and I think consistency is the biggest
thing you know in life, eitherbusiness or whatever you're
doing.
It is so easy in the good timesand the bad times just to throw
it in and say I can't do itanymore or it's going really
great and I don't have to do itanymore.
But just doing.
(18:49):
You may do it a little bitdifferent in those times, but
consistently staying involved, Ithink, is definitely key.
Speaker 1 (18:56):
No, definitely.
So now on the transition alittle bit.
You have you open one location.
It's doing well.
Now you are opening the secondlocation and obviously you have
three now.
But when you go to open thatsecond one right now you're
having, you can't be at twoplaces at once.
What was that level up inmindset that you had to have in
(19:16):
order to not be the essentially?
I know your, your podcast andeverything is be the person, but
you can't be the person at twoplaces at once.
So how did you instill the bethe person for your management
team at the locations?
Speaker 2 (19:32):
Yeah, I think that's a really great question Because
when you make that jump from oneto two locations, it's a pretty
big jump.
Like I knew everybody at ourfirst studio and that definitely
wasn't going to be the case.
Going forward of I was veryemployee and member focused and
when I made that jump I made ashift in my mind to be more
(19:54):
employee focused.
Like I love our members, I willhave a conversation with them,
I'll work out with them, but itwasn't my main focus and because
I knew if I built a strong teamthey would do what I wanted or
what our mission really was outto our members.
But if they weren't clear andthey were fuzzy and I was
(20:15):
spending a lot of time withmembers, they they wouldn't get
that.
So I think building the cultureinside the studio became my key
focus and I'm a picture person.
I always, like I, my mind worksin pictures and to me it became
like a target circle.
You know, the red and whitecircle of inside.
(20:36):
That little red, tight circlewas our team and we were going
to build it and be strongbecause if we did that then we
could go to the next circle,which was our members, and we
could be a place of safety, aplace of you know, giving them a
great workout.
And then that outer circle wasreally our community and I'm big
(20:57):
into community outreach, likewe've done lots of service in
our community in ColoradoSprings, and I'm big into
community outreach, like we'vedone lots of service in our
community in Colorado Springsand I love that.
But if you don't have thattight good culture, if your
culture is off in your studiowith your team, none of the rest
of it happens.
Speaker 1 (21:13):
Oh, no, definitely, and I think that was a huge
piece that you mentioned,because I definitely struggled
with that too, like steppingaway to do the franchisor side
and not being the person andbeing engaged with all the
members.
And I mean, I don't know a lotof our members' names now, like
unless they check in and I seeit on the screen, and so that
was a realization I had to haveis I need to focus on the team
(21:38):
and and build them up and letthem be the person right and and
so forth, and it's uh, it's adifferent perspective you have
to kind of have and it's I knowit was weird for me because
you're so used to all themembers knowing you members,
knowing you're one of the owner,you're one of the owners or the
(21:58):
owner, and then all of a suddenyou come in to the location and
all of a sudden the membersdon't know who you are.
They think you're just anothertrainer, and it was just a weird
shift and it wasn't like Ineeded to be that person, but
for me it was just a uniqueexperience you know to to kind
of have that.
Was that?
Was that similar to yourexperience when you would walk
(22:20):
into one of your locations andyou had a bunch of new members
that didn't know who you were.
Speaker 2 (22:24):
Absolutely.
It still happens.
I was there on Tuesday thisweek doing a workout and the
lady next to me.
I started chatting with her andshe looked at me and said are
you one of the new coaches?
And I said no, I'm one of the,I'm the owner and but you know
what?
It was kind of freeing and Ijust had to let go of my ego in
there of like she has no ideaand it doesn't matter In that
(22:48):
scenario, I'm just one of thepeople taking the class and if I
can be an encouragement to her,it doesn't matter what role I
play in the studio.
Speaker 1 (22:58):
100 hundred percent.
It was funny, Like I had asimilar experience.
I came into one of thelocations and I'm on some of the
video the workout videos andall of a sudden, one of the
members was like, honestly, Ididn't know you were real.
I thought that was, I thought Ithought you were AI.
And wait, were you the person?
I was texting?
Cause our CRM, you know, hassome automations with my name
(23:20):
attached to it and they're like,honestly, I thought this was AI
the whole time.
I didn't realize you were realand I was just like, oh man,
that was a weird experience.
So I mean, now that you havemultiple locations, you're
building a team.
What was that next pivot foryou?
Because I know that you've donesome other things as well.
You've done some speaking andall that kind of stuff, but what
(23:41):
was that next step?
You're the step that you're innow.
Speaker 2 (23:45):
Yeah, we went on then a couple years later to open
that third location and Ishifted even more from employees
to really our leadership teamand I focused a lot on them
because if water falls down,then they can focus on our
coaches and our front desk staff.
So I really have a passion tolead leaders and probably in 20,
(24:07):
end of 2021, when we werecoming out of COVID, I just had
this feeling of Annie, youshould say yes to more things
and, to be honest, that reallyscared me because I'm like what
should I say yes to?
And then some opportunitiesjust started coming.
Like, we led a trip to CostaRica, I had the opportunity to
(24:28):
start to speak on some stagesand then later on to start a
podcast.
And I just had that mindsetlike what if you said yes?
Because a lot of times you knowyou tell it to new people coming
into your facility like, justwalk through that front door,
just try it.
And I wanted to put myself inthose same shoes, but in a
(24:48):
different scenario.
Like, do things that scare, youget outside of your comfort
zone and it's been so cool tosee the experience, the people
you meet.
I just would have never hadthat if I would have just kept
going as strictly an owner andnot gotten outside of my own
comfort zone.
Speaker 1 (25:08):
Oh, definitely, I mean.
I think I mean correct me ifI'm wrong or if you have a
different opinion, because, Ibelieve me, I'm the same way.
You have to step outside yourcomfort zone and say yes to more
things.
But it's hard because you can'tsay yes to everything, and this
is something that I morerecently kind of realized,
(25:30):
especially with podcasting.
Right, you know, you get askedto be on shows and so forth, and
realizing, not every show isfor you, right, and not every,
you know, speaking engagement isfor you, or every networking
event is for you.
So what?
How do you decide what is rightfor you and what is maybe
something that you should spendyour time a little bit better,
(25:51):
either, even if it's with yourfamily or something like that?
But what?
How do you decide what is a yesand what is not a yes?
Speaker 2 (25:58):
Yeah, that is such a great thing to think about
upfront and really for me I'mstill learning with everybody of
I don't know that I have thisall figured out.
I feel like some weeks I do itreally well and other weeks I
still get to the end of the weekand I'm just exhausted and I'm
like, wow, I said yes to way toomuch.
But when I look, I zoom way outto be.
(26:19):
You know, a lot of peoplecreate yearly goals or monthly
goals and I love that.
But zooming out even further tobe like what is the life I want
to create?
What does that look like Like?
What relationship do I havewith my husband, my kids?
How much rest do I get?
What books am I going to beable to read?
(26:41):
How do I want to show up withmy friends on Friday night?
Because for a lot of my life Ishowed up just completely wiped
out and exhausted.
And now it's just a differentframework to really say what
does that big picture life looklike?
And then start zooming in,smaller and smaller to make
those decisions.
(27:02):
And some of them are heartdecisions.
Like you know, in your heart Ishould say yes to this and some
of them you just know, like, ifit comes and like a lot of times
, like we booked this probablytwo a month or two ago, and I
just think about when that daycomes, am I going to want to
show up?
Am I going to be able to givemy best, or am I just saying yes
(27:24):
, to say yes to get you know myface or my name or my podcast
out there one more time?
Because if I do that, I don'tshow up the best version of
Annie and for those things I'vestarted to say no to.
So really looking, I guess, bigpicture and then drilling down
has worked for me.
Speaker 1 (27:44):
Oh no, that's huge.
That is, that is huge, what youjust said of saying yes,
because, especially withbuilding a business, but also
building a personal brand or apodcast or whatever the case may
be, we want to, or we thinkthat we need to, get all of the
engagement, all of the exposureand so forth, but if you're not
showing up with a hundredpercent of you right, then
(28:06):
you're almost devaluing, right,the experience that someone else
or an opportunity that couldhave been presented to you maybe
not be presented to you becauseyou just showed up, just to
show up, right.
You didn't truly show up, and Ithink that's a huge realization
, especially because it's easyto get burnt out when you're
(28:27):
just going on this marathon ofjust trying to get yourself out
there any way, which impossible.
So I think that that is a hugepiece to it for sure.
Now, what was the reason foryou starting your podcast?
What was that initial lightbulb moment or the core mission
(28:49):
behind your podcast?
Speaker 2 (28:52):
That was a big undertaking, because a podcast
is a lot of work, but I reallyfelt like I had joined a
mastermind group and starteddoing some speaking and wanted
an extension of that, and I lovepodcasts myself.
I learn a lot through podcastsand I just thought what an
(29:13):
amazing opportunity one to beable to share content with
people.
I have a super curious mind andit goes a million directions,
so I'm always researchingsomething anyway, and I thought
what an experience to be able toshare that.
But also for me personally, youget access to people that you
(29:34):
wouldn't normally get access to,and so for an hour of somebody
that could cost thousands ofdollars in coaching, I could
interview them, ask thequestions that I wanted on my
podcast and get it for free.
And that just seemed like awin-win to me of giving to other
people but also being fed atthe same time was one of the
(29:55):
main reasons I decided to do it.
Oh, a hundred percent.
That's actually one of thebiggest things.
When I talk to other businessowners and some of the main
reasons I decided to do it.
Speaker 1 (29:59):
Oh, a hundred percent .
That's actually one of thebiggest things.
When I talked to other businessowners and some of the
masterminds that I'm a part ofand I'm thinking about joining a
podcast or I'm thinking aboutstarting one and I don't know,
I'm like what are you?
What are you scared about?
Right, you know how you sound.
I was like you don't even asthe host, you don't do that much
talking, right, you just askquestions.
But it's almost like, like yousaid, I started it as a side
(30:20):
project because it does take alot of time to give the members
and, you know, give the people,the audience, just some
knowledge.
And this is, like, you know, my, my give back too.
But then, all of a sudden, I hadthat realization that you did
where you get to have access topeople that you normally
wouldn't have access to, right,Whether it's influencers,
whether it's, you know,entrepreneurs I mean, I had
(30:42):
someone on that, you know, I'dtry to reach out, you know, a
couple of times, and then,finally, I'd I'd used one of
their posts on Instagram againstthem.
Their thing was you should hangout with 33, 30%, 33% of your
time should be with people aboveyou.
33% should be with people atyour level and then 33% should
be people that are below you interms of status.
(31:03):
And so I saw that and I sent amessage with his post attached
and I was like, hey, this isyour time to add to that 33%.
And he was just like.
He was like send me the link.
And I was like, yes, but I mean,I've had people that, honestly,
it's like you said, I'm acurious mind and so this allows
you to connect with people, evenlike yourself.
(31:24):
When, when I saw where you'reat and I was like wow, we're in
the same industry, you know,doing similar stuff, I was like
this is my time to get toconnect with you and ask
questions right, and and askquestions that I'm curious about
as well as I know the audiencewould be right.
So I think that's a huge, hugething.
And what I love aboutpodcasting is that I've learned
so much in my journey from otherpeople's stories and other
(31:47):
people's experiences that I getto take their experience or
their story or their lesson andthen adapt it to fit my problem
or my need.
Essentially, Is that whatyou've kind of learned or
experienced.
Speaker 2 (32:01):
Absolutely.
You know, when people speak onthe podcast, sometimes it's
because you're in that problemor you're in that moment, but
sometimes it's things that havecome up.
I've been doing it almost twoyears now.
You know, somebody Iinterviewed a year ago.
What they said will replay inmy mind of like, oh, I didn't
need it then, but now I need it.
(32:23):
Or I'll go back and listen tothat episode or be able to text
or email them and say, hey, I'mdealing with this, what would
you do?
And again, that's justinvaluable.
Speaker 1 (32:34):
Oh yeah, definitely.
I mean, not every lesson youlearn in life is needed at the
moment, but you're adding toyour tool belt essentially Right
.
Just because you learned, youknow algebra doesn't mean you're
going to apply it to life.
And all of a sudden you get tosomething and you're like, oh
well, that actually makes sensenow.
It wasn't just something totake a test on, right, so I
(32:55):
think that is a huge piece to it.
So I love that connection.
I do want to ask you know onefinal question, right?
And this question is the legacywall question, right?
So it's not a tombstone, it'snot anything like that.
It is the Annie Randall legacywall and it is one quote or one
message, short or long, that youwould leave for the up and
(33:16):
coming generations that you'velearned along your journey.
Speaker 2 (33:20):
I love that question.
You know I was growing up myparents listened to cassette
tapes in the car and a lot ofthem were motivational and at
the time, like you were in thebackseat, you didn't have a
choice of what you werelistening to.
There was no headphones thatyou could put on.
And Zig Ziglar was somebody myparents listened to a lot and
(33:43):
one of his sayings is you canget everything in life, you can
get everything out of life ifyou just help enough other
people get what they want, andthat's always been a quote that
I've lived with.
Like it just comes when you areothers focused and you give and
help people achieve whatthey're looking for, it really
does come back to you.
(34:03):
So I think that would be mylegacy, that I would want to
leave.
Speaker 1 (34:08):
No, that is one of the most true statements.
I feel like that people don'trealize when you are service
focused and you are reallytrying to have an impact on
people, like it comes around,just because you started a
business doesn't mean you needto be dollar focused or
financial focused, right, it'slike.
It's like profits aren't first,people are first, and when you
(34:30):
start to focus on that, theprofits follow.
Speaker 2 (34:33):
Yeah, absolutely, they always do.
Again, you have to know yournumbers as a business owner and
know all of the things.
You can't ignore it.
But if your number one thing isdollars, it shows and how you
do business versus if it'speople and you love and care for
them.
It shows all the way around.
Speaker 1 (34:52):
Oh, 100%.
So where can people connectwith you?
You'll listen to your podcastand even just reach out to you
if they want to connect more.
Speaker 2 (35:00):
Love it.
I have a podcast again.
It's on all the platforms.
It's called Be the Person.
And then I also have a website,it's
bethepersoncoforcoloradocom, andso they can connect on the
website, send a message there.
All of my social handles arethere.
Any way they want to reach outis great.
Speaker 1 (35:20):
Awesome guys.
That will be in the show notes.
If you're watching on YouTube,it's in the video description.
But make sure you guys sharethis episode with a friend.
Make sure you guys are helpingthem level up because in turn,
like we just said, if you'rehelping others, it in turn helps
bring you up as well, right?
If all your whole circle isleveling up and growing, you're
going to follow suit, naturally,right.
(35:40):
So make sure you guys sharethis episode.
But, annie, thank you so muchfor taking the time out of your
day to hop on the Mindset Cafe.
This was wonderful.
Speaker 2 (35:47):
Awesome.
I appreciate it and Iappreciate you having me.
Thanks for all you're doing.
Speaker 1 (35:54):
Thank you.
Game of life, my set calls theshots, got my mind on the prize.
I can't be distracted.
I stay on my grind.
No time to be slackin'.
I hustle harder.
I go against the current Cause.
I know my mind is rich to becollected.
Yeah, it's Mindset Cafe.
We all about that mindset.
Gotta stay focused.
Now go settle for the last.
It's all in your head how youthink you manifest.
So get ready to rise, cause weabout to be the best.
Gotta switch it up.
Gotta break the old habits.
Get your mind right.
Turn your dreams into habits.
No negative vibes, onlypositive thoughts.
(00:20):
What is up, guys?
Welcome to another episode ofthe Mindset Cafe podcast.
It's your boy, devin, and todayI'm honored to be sharing this
episode with a special guest.
We actually did an episode onher podcast, be the Person, and
it was such a great conversationI was like we have to run this
back and you have so muchknowledge that we got to drop
(00:42):
this on the mindset cafe.
But we're joined by AnnieRandall.
She is a powerhouseentrepreneur, she is a
motivational speaker, acertified coach and, again, like
I said, the host of the be theperson podcast.
But Annie's own threesuccessful orange theory fitness
franchises and has spent over adecade helping people transform
their lives, you know, bymastering small, consistent
(01:04):
habits, and she believes thatthe biggest shifts come from the
smallest daily compromises, notcompromises, promises we keep
to ourselves.
And so she's here to help youguys become the person that
you're meant to be and, honestly, you guys already know with us
doing everything with Strive 11and the franchise.
It was such a cool connectionwith her and Orange Theory and
(01:26):
so I think that the best thingin this world is collaboration.
So you know, annie, thank youso much for taking the time out
of your day to run it back withme on the Mindset Cafe.
Speaker 2 (01:36):
Absolutely.
I'm super excited to be here.
I loved our first conversationand excited to dive into this
one.
Speaker 1 (01:42):
Awesome, I mean.
I like to start with thebackstories first.
It makes everything morerelatable to the listeners.
What was your childhood like,what was your bring up and how
did that lead into you gettinginto fitness?
Speaker 2 (01:57):
Yeah, I love to start with stories because I think
people can relate.
I grew up in a small town inSouth Dakota pure South Dakota
right in the middle of nowhere,and to me fitness and sports
were always a part of life.
They were always important tome and it was really how I dealt
with stress, even throughcollege and after.
(02:19):
But I got my degree ineconomics and my MBA, so fitness
as a business really wasn't onmy radar.
I was a director of sales for along time for a bank and one day
we just got this postcard inthe mail for a new concept
Orange Theory Fitness and wedecided, my husband and I, to go
(02:41):
to this and he walked out ofthere saying we should own this
business.
I walked out of there saying weshould be a member and I don't
know.
We watched for a while anddecided to jump into fitness as
a career.
It was something, you know, Ididn't expect, but, like you
said, we've been doing it over adecade and really I found a lot
(03:05):
of joy and passion in justhelping other people achieve
their success.
Speaker 1 (03:11):
No, I mean that's awesome, and sometimes your
purpose or your mission kind offinds you.
I mean that's at least for me,that's how it found me.
You know, I thought personaltraining was a college job,
right.
I was like this is the bestcollege job ever.
Me, you know, I thoughtpersonal training was a college
job, right, I was like this isthe best college job ever.
Little little did I know I wasgrowing more and more in love
with the, the, the industry andthe actual career path of it and
(03:33):
which led us to where we aretoday.
But I think that's so awesomethat you guys, you know, even
though you guys had differentideas like your husband was like
we should own it, you're likewe should just join as a member
you guys had different ideas.
Like your husband was like weshould own it, You're like we
should just join as a member youknow, you guys still watch, you
guys still participated, andthen you know, fate had it that
you guys ended up diving in.
So I mean you, you've beendoing it for a while and you had
(03:55):
to face it as we hit COVID,right.
So what was the mindset shiftthat you had to have as an
entrepreneur during that crazytime when a lot of people were
closing their gyms and there waspanic and all that kind of
stuff, what were the mindsetshifts that you had that allowed
you to come out on the otherside?
Speaker 2 (04:14):
Yeah, that was a big one, because I remember sitting
in our parking lot of one of ourstudios March 2020.
And literally as an ownershipgroup, we had decided to close
studios for two weeks, whichjust seemed so overwhelming to
me Like, oh my gosh, how are wegoing to do this, what is it
going to be like?
(04:34):
And then, while I was tellingour staff, the governor of
Colorado actually closed studiosfor a month, and so that was
even another like wow, we justwent to a zero revenue business
overnight and our studios endedup staying closed three months.
And then we did high intensityin masks for over a year in
(04:57):
Colorado.
So it was definitely achallenging time to own a gym,
but never was there a time thatpeople needed community more.
And so we shifted and we did ita lot different.
I have a really great teamthat's been with me a long time
and we just loved people andshowed them fitness.
(05:21):
You know, through Zoom, throughlittle packages at their door,
little reach outs on text, allthese different ways that you
can still connect and havecommunity.
But the biggest mindset shiftfor me was just feeling isn't an
option Like we are going tomake it out of this.
I don't know how.
I don't know how to run a zerobusiness or zero revenue
(05:43):
business, like they don't teachyou that in business school.
But we are going to figure itout and we are going to come out
on the other side of this and Ijust kept relaying that over
and over to my team of we'regoing to make it, we are going
to get out of here and we did,and it wasn't without some scars
and different things, but wemade it out to become a thriving
(06:09):
business again.
Speaker 1 (06:11):
I mean that's awesome , that's.
That's like a true testament toperseverance, but also a true
testament to what I like to sayis there's a solution for every
problem, right, and you may notknow the solution now, or even
after a couple attempts, but ifyou just are willing to push
through it and try differentstuff, like there's always going
to be an answer.
You just got to find it rightand so I think that's so awesome
(06:34):
that you know you guys did golike above and beyond and do the
doorstep thing and do zoom andyou know, find out ways to still
connect, because I thinkfitness is such a huge aspect of
people's lives, not just foryou know.
Find out ways to still connectbecause I think fitness is such
a huge aspect of people's lives,not just for, you know, just
looking good, but, you know, formental health and all these
other things that kind of comealong as a byproduct of working
out right.
Speaker 2 (06:55):
Absolutely, and you know when you find your
community I'm sure you have thisas well at your studio of just
when you find that community andthose people you connect with.
Yes, we do fitness on a dailybasis but, like you said, we do
mental health, we do community.
All of that wraps up into sucha bigger picture that you can't
(07:17):
do all by yourself in thebasement of your of your house.
Speaker 1 (07:22):
It is so true.
I mean, I me personally I liketo work out.
I can work out at home.
I know some clients and somemembers can't, but at the same
time I don't want to do everyworkout at home.
Like, I like working out aroundpeople, I like the community, I
like the culture right, Causethat's I mean we're, we're
social beings right, as much aspeople want to say they're a
home body.
And so, like, you still needother people, you know.
(07:44):
That's why, like, if you're inprison, if you go to solitary
confinement, that's where peoplestart to go crazy.
Like, you need to be social,you need that community, right?
So I?
One of the things I want to asktoo is you know, we talked
about the mindset shift fromCOVID, because that was such a
crazy time.
But what were the things earlyin starting the franchise that
(08:04):
you learned about yourself?
Because were you anentrepreneur before you started
Orange Theory?
Speaker 2 (08:10):
I was not and, to be honest, it wasn't on my radar.
I didn't necessarily want toown a business.
Like you said, sometimes yourpurpose finds you and I feel
like that was the case and itwas a big shift coming from
corporate America to owning yourown business.
Because in corporate America Iwas in charge of one department,
one product and I was reallygood at it.
(08:30):
And then you get thrown intobeing an entrepreneur and you're
in charge of accounting andhuman resources and cleaning and
the product and all the thingsthat you really have to be good
at a lot of different things.
And when I started out, youknow Orange Theory now is a
brand name, but then it reallywasn't.
(08:51):
We were one of the very firststudios in the country to open
and I honestly had a lot of fearbecause we put everything we
owned on the line to start thisfranchise because I really
believed in community andfitness and really wanted to
change people's lives.
But when you do that and thenyou start leading out of fear,
(09:12):
it's not the best recipe forsuccess.
And I don't think I slept muchthat entire first year.
I just was really worried aboutwhat if we fail, what if we
don't make it.
And finally I just had to havea mindset shift because I was
(09:33):
going to drive myself and,honestly, probably all the
people around me crazy of whenyou lead to win versus lead not
to lose.
It's totally different.
And when I made that mindsetshift of we're going to lead to
win, we're going to lead tochange people's lives, and when
you do that, I think the revenueand all the things that you
need in business really fallinto place.
(09:53):
But that was a big one for meto shift out of fear and you
know, people may not own abusiness, they may be listening
to this, thinking I'm not evenworking out right now but when,
whatever you're doing, whetherit's owning a business, setting
foot in the gym for the firsttime, making one of those big
changes like you know in yourheart you need to make, but
(10:15):
you're scared to death and youjust go for it and say I'm going
to let go of the outcome andI'm just going to do it, it
totally changes how you do itand that was big for me.
Speaker 1 (10:28):
No, that's, that's huge, that's a huge mindset
shift, cause I mean leading outof fear, right, you're, you're
being reactive to everything,right, instead of leading to win
and being proactive foreverything.
But I think it's important, atleast in my opinion, to still
have, because I mean at leastfor in my experience, this is
what happened with me was Iwasn't leading out of fear, but
(10:52):
that fear of not failure, butthe fear of the risk on the line
right, was also like almostlike a motivating factor to lead
to win.
Right, because I convinced mybusiness partner to quit his
career to start this with me.
Right, I convinced, you know, Iconvinced, you know, my, my
wife, that this was the great,the right path, like I, you know
(11:15):
.
And it's all of a sudden you'relike like this, this can't,
this can't not be the path.
You have a lot of lives on theline now.
But then it's like, if you onlythink like that, now everything
you're doing is just to protectto yourself, protect the
business, versus using that as amotivational drive and then be
(11:36):
like, okay, that's there, I canlet it slow me down or just use
it as my fuel.
How do you feel about that?
Speaker 2 (11:43):
Absolutely.
When I made that mind shift,our assets were still on the
line.
The rent and the payroll wereall due.
People's careers were in myhands.
That's always weighed heavilyon me of if somebody trusts to
come to work for me like Ireally want to help them be
successful.
And so none of that changed andit's still in the back of your
(12:06):
mind.
I don't think that ever goesaway.
As an entrepreneur like thosethings, you're successful today
but rents still do at the end ofthe month.
So that didn't go away and Ithink it can be a healthy driver
, as long as it's not your frontrunner.
Like you said, it's not thereason, your tap reason while
you're doing everything.
Speaker 1 (12:24):
No, exactly no, and I think that's that is a huge
piece to it.
It can't be that that firstpiece of motivation, cause then
again you're going to bereactive to everything.
So, going from corporateAmerica to entrepreneurship,
what was, what was that mindsetshift for you Not having, I mean
, because even still being in afranchise, you do have some
(12:46):
guidance, but at the end of theday, like now, everything is
kind of on you right.
So what was that?
What lessons did you learn?
Because I mean, the reason I'masking is to give you some
context is, everyone thinksentrepreneurship is, you know,
four hour work weeks and youknow you're, you can go to the
beach and you know, kick backwith the Corona in your hands
(13:08):
and you know so forth.
And it's a rude awakening for alot of people once they
actually try to become anentrepreneur.
What were some of thoserealizations for you with that
switch?
Speaker 2 (13:17):
Yeah, it was real humbling.
I will say that I went from ajob that I had done for 15 years
and was pretty good atsuccessful and I knew that well
and I could do it within a 40,45 hour time span per week.
And then to go to open a brandnew franchise that again you are
(13:39):
so many things to so manypeople that I just hadn't been
before and to learn all of thosethings and just to be new at
something.
And I did that at 40.
And I was like wow, it's hardto be new in front of a lot of
other people at 40.
But I'm so glad I did, justbecause me and I learned a lot
(14:01):
and I'm really grateful for thatexperience.
So if you're listening, thinkingI've never done it before, I
can't because it's new, like youcan, you just have to put
yourself out there and decide.
But it was much, much harderthan I ever imagined it to be
and I'm glad I didn't know thaton the front side because I
probably wouldn't have done itHindsight.
(14:24):
I'm super glad I did.
But you know you spend, likeyou know, a lot of 60 plus hour
weeks and 4am wake up calls ofgetting getting it done and so
just that learning curve ispretty steep when you go in to
be an entrepreneur.
But if you'll stick with it, ifyou'll keep going and I was
(14:46):
glad I had the franchise kind ofas guide rails, just like
you're creating for people Iwill say my ego would have
gotten the best of me to say Idon't need it, I can do it on my
own.
But I would see now I woulddefinitely have failed and I see
why so many new businesses doif they don't have the
guidelines of a franchise.
(15:06):
It just is you know, peoplehave done it that I hadn't Again
, I hadn't done it before butpeople around me had, and that
guidance was so valuable.
Speaker 1 (15:19):
No, I mean, and I don't know if you would have
failed right, I don't thinkyou're giving yourself enough
credit because I mean, even withbeing a part of a franchise,
like someone, all the tools andthe resources but if they're not
(15:39):
willing to take that andexecute and also be able to
adapt because not every key isgoing to be that that lock, you
know, unlock for that door, forthat location, right, so you
still have to have somecustomization and stuff.
So I like to think asentrepreneur or franchising, as
like almost as getting like amentor.
(15:59):
You're getting the blueprintand you're getting the business
in a box, but I've hired mentorsand I've had coaches and stuff.
And with coming onto afranchise, you're getting that
along with the business model.
Right, but it still takeseffort, right.
It's, for example, it's likepeople think that you know you
see bodybuilders that go onto MrOlympia and Arnold and stuff,
(16:20):
and just because they takesteroids that they look like
that.
No, there's still a lot of hardwork that goes into looking
like that, right.
So just because you get into afranchise doesn't mean you're
going to be successful, right,so it still takes a lot of
effort, a lot of work andresilience, and I think that's
(16:40):
where a lot of businesses fail,especially within that first
year to five years.
Is they hit that threshold, orthey hit that wall and then
they're like I can't do anythingabout this, it's just not for
me, I don't know what to do, andthen they give up.
And it's that resilience ofpushing past that wall where
it's like your success is on theother side.
Speaker 2 (16:59):
Absolutely.
I couldn't agree more.
The franchise is a framework,but you still do the work.
It's absolutely there and Ithink just your mindset going in
of failure is not an option.
It will be hard, but you'reright, there is a solution to
each problem.
It just may not look anythinglike you thought it would.
(17:19):
And just continuing to becurious, continuing to try
things, whether it's in businessor fitness, like there is a way
through to get what you want.
You just have to stay curiouslong enough to find that answer.
Speaker 1 (17:35):
Exactly that's.
That's the key, right there,right, and that's where people,
let you know, kind of take theirfoot off the gas.
It's like everything's goingright.
Everything feels like it'sgrowing.
I don't need to put as muchtime or effort into it, it'll be
fine.
And it's like when things goright, we tend to kind of step
back a little bit and thenthings all of a sudden start
declining.
So then we try to jump back inand then it's like all of a
(17:58):
sudden things are going rightagain and then we take our foot
off the gas again and it's likeyou just got to be, you got to
put a team in place.
You know, in the beginning,like you said earlier, you're
going to have to learn a lot ofthings.
You're not to wear a lot ofhats if you, if you don't have
the funds to hire a full teamRight, depending on what your
working capital is like, right.
So I think that's the big thingis that realizing that you have
(18:19):
to be adaptable and you have tobe consistent when things are
going right, realize this tooshall pass Like it's.
Life is in cycles.
Speaker 2 (18:28):
Absolutely, and I think consistency is the biggest
thing you know in life, eitherbusiness or whatever you're
doing.
It is so easy in the good timesand the bad times just to throw
it in and say I can't do itanymore or it's going really
great and I don't have to do itanymore.
But just doing.
(18:49):
You may do it a little bitdifferent in those times, but
consistently staying involved, Ithink, is definitely key.
Speaker 1 (18:56):
No, definitely.
So now on the transition alittle bit.
You have you open one location.
It's doing well.
Now you are opening the secondlocation and obviously you have
three now.
But when you go to open thatsecond one right now you're
having, you can't be at twoplaces at once.
What was that level up inmindset that you had to have in
(19:16):
order to not be the essentially?
I know your, your podcast andeverything is be the person, but
you can't be the person at twoplaces at once.
So how did you instill the bethe person for your management
team at the locations?
Speaker 2 (19:32):
Yeah, I think that's a really great question Because
when you make that jump from oneto two locations, it's a pretty
big jump.
Like I knew everybody at ourfirst studio and that definitely
wasn't going to be the case.
Going forward of I was veryemployee and member focused and
when I made that jump I made ashift in my mind to be more
(19:54):
employee focused.
Like I love our members, I willhave a conversation with them,
I'll work out with them, but itwasn't my main focus and because
I knew if I built a strong teamthey would do what I wanted or
what our mission really was outto our members.
But if they weren't clear andthey were fuzzy and I was
(20:15):
spending a lot of time withmembers, they they wouldn't get
that.
So I think building the cultureinside the studio became my key
focus and I'm a picture person.
I always, like I, my mind worksin pictures and to me it became
like a target circle.
You know, the red and whitecircle of inside.
(20:36):
That little red, tight circlewas our team and we were going
to build it and be strongbecause if we did that then we
could go to the next circle,which was our members, and we
could be a place of safety, aplace of you know, giving them a
great workout.
And then that outer circle wasreally our community and I'm big
(20:57):
into community outreach, likewe've done lots of service in
our community in ColoradoSprings, and I'm big into
community outreach, like we'vedone lots of service in our
community in Colorado Springsand I love that.
But if you don't have thattight good culture, if your
culture is off in your studiowith your team, none of the rest
of it happens.
Speaker 1 (21:13):
Oh, no, definitely, and I think that was a huge
piece that you mentioned,because I definitely struggled
with that too, like steppingaway to do the franchisor side
and not being the person andbeing engaged with all the
members.
And I mean, I don't know a lotof our members' names now, like
unless they check in and I seeit on the screen, and so that
was a realization I had to haveis I need to focus on the team
(21:38):
and and build them up and letthem be the person right and and
so forth, and it's uh, it's adifferent perspective you have
to kind of have and it's I knowit was weird for me because
you're so used to all themembers knowing you members,
knowing you're one of the owner,you're one of the owners or the
(21:58):
owner, and then all of a suddenyou come in to the location and
all of a sudden the membersdon't know who you are.
They think you're just anothertrainer, and it was just a weird
shift and it wasn't like Ineeded to be that person, but
for me it was just a uniqueexperience you know to to kind
of have that.
Was that?
Was that similar to yourexperience when you would walk
(22:20):
into one of your locations andyou had a bunch of new members
that didn't know who you were.
Speaker 2 (22:24):
Absolutely.
It still happens.
I was there on Tuesday thisweek doing a workout and the
lady next to me.
I started chatting with her andshe looked at me and said are
you one of the new coaches?
And I said no, I'm one of the,I'm the owner and but you know
what?
It was kind of freeing and Ijust had to let go of my ego in
there of like she has no ideaand it doesn't matter In that
(22:48):
scenario, I'm just one of thepeople taking the class and if I
can be an encouragement to her,it doesn't matter what role I
play in the studio.
Speaker 1 (22:58):
100 hundred percent.
It was funny, Like I had asimilar experience.
I came into one of thelocations and I'm on some of the
video the workout videos andall of a sudden, one of the
members was like, honestly, Ididn't know you were real.
I thought that was, I thought Ithought you were AI.
And wait, were you the person?
I was texting?
Cause our CRM, you know, hassome automations with my name
(23:20):
attached to it and they're like,honestly, I thought this was AI
the whole time.
I didn't realize you were realand I was just like, oh man,
that was a weird experience.
So I mean, now that you havemultiple locations, you're
building a team.
What was that next pivot foryou?
Because I know that you've donesome other things as well.
You've done some speaking andall that kind of stuff, but what
(23:41):
was that next step?
You're the step that you're innow.
Speaker 2 (23:45):
Yeah, we went on then a couple years later to open
that third location and Ishifted even more from employees
to really our leadership teamand I focused a lot on them
because if water falls down,then they can focus on our
coaches and our front desk staff.
So I really have a passion tolead leaders and probably in 20,
(24:07):
end of 2021, when we werecoming out of COVID, I just had
this feeling of Annie, youshould say yes to more things
and, to be honest, that reallyscared me because I'm like what
should I say yes to?
And then some opportunitiesjust started coming.
Like, we led a trip to CostaRica, I had the opportunity to
(24:28):
start to speak on some stagesand then later on to start a
podcast.
And I just had that mindsetlike what if you said yes?
Because a lot of times you knowyou tell it to new people coming
into your facility like, justwalk through that front door,
just try it.
And I wanted to put myself inthose same shoes, but in a
(24:48):
different scenario.
Like, do things that scare, youget outside of your comfort
zone and it's been so cool tosee the experience, the people
you meet.
I just would have never hadthat if I would have just kept
going as strictly an owner andnot gotten outside of my own
comfort zone.
Speaker 1 (25:08):
Oh, definitely, I mean.
I think I mean correct me ifI'm wrong or if you have a
different opinion, because, Ibelieve me, I'm the same way.
You have to step outside yourcomfort zone and say yes to more
things.
But it's hard because you can'tsay yes to everything, and this
is something that I morerecently kind of realized,
(25:30):
especially with podcasting.
Right, you know, you get askedto be on shows and so forth, and
realizing, not every show isfor you, right, and not every,
you know, speaking engagement isfor you, or every networking
event is for you.
So what?
How do you decide what is rightfor you and what is maybe
something that you should spendyour time a little bit better,
(25:51):
either, even if it's with yourfamily or something like that?
But what?
How do you decide what is a yesand what is not a yes?
Speaker 2 (25:58):
Yeah, that is such a great thing to think about
upfront and really for me I'mstill learning with everybody of
I don't know that I have thisall figured out.
I feel like some weeks I do itreally well and other weeks I
still get to the end of the weekand I'm just exhausted and I'm
like, wow, I said yes to way toomuch.
But when I look, I zoom way outto be.
(26:19):
You know, a lot of peoplecreate yearly goals or monthly
goals and I love that.
But zooming out even further tobe like what is the life I want
to create?
What does that look like Like?
What relationship do I havewith my husband, my kids?
How much rest do I get?
What books am I going to beable to read?
(26:41):
How do I want to show up withmy friends on Friday night?
Because for a lot of my life Ishowed up just completely wiped
out and exhausted.
And now it's just a differentframework to really say what
does that big picture life looklike?
And then start zooming in,smaller and smaller to make
those decisions.
(27:02):
And some of them are heartdecisions.
Like you know, in your heart Ishould say yes to this and some
of them you just know, like, ifit comes and like a lot of times
, like we booked this probablytwo a month or two ago, and I
just think about when that daycomes, am I going to want to
show up?
Am I going to be able to givemy best, or am I just saying yes
(27:24):
, to say yes to get you know myface or my name or my podcast
out there one more time?
Because if I do that, I don'tshow up the best version of
Annie and for those things I'vestarted to say no to.
So really looking, I guess, bigpicture and then drilling down
has worked for me.
Speaker 1 (27:44):
Oh no, that's huge.
That is, that is huge, what youjust said of saying yes,
because, especially withbuilding a business, but also
building a personal brand or apodcast or whatever the case may
be, we want to, or we thinkthat we need to, get all of the
engagement, all of the exposureand so forth, but if you're not
showing up with a hundredpercent of you right, then
(28:06):
you're almost devaluing, right,the experience that someone else
or an opportunity that couldhave been presented to you maybe
not be presented to you becauseyou just showed up, just to
show up, right.
You didn't truly show up, and Ithink that's a huge realization
, especially because it's easyto get burnt out when you're
(28:27):
just going on this marathon ofjust trying to get yourself out
there any way, which impossible.
So I think that that is a hugepiece to it for sure.
Now, what was the reason foryou starting your podcast?
What was that initial lightbulb moment or the core mission
(28:49):
behind your podcast?
Speaker 2 (28:52):
That was a big undertaking, because a podcast
is a lot of work, but I reallyfelt like I had joined a
mastermind group and starteddoing some speaking and wanted
an extension of that, and I lovepodcasts myself.
I learn a lot through podcastsand I just thought what an
(29:13):
amazing opportunity one to beable to share content with
people.
I have a super curious mind andit goes a million directions,
so I'm always researchingsomething anyway, and I thought
what an experience to be able toshare that.
But also for me personally, youget access to people that you
(29:34):
wouldn't normally get access to,and so for an hour of somebody
that could cost thousands ofdollars in coaching, I could
interview them, ask thequestions that I wanted on my
podcast and get it for free.
And that just seemed like awin-win to me of giving to other
people but also being fed atthe same time was one of the
(29:55):
main reasons I decided to do it.
Oh, a hundred percent.
That's actually one of thebiggest things.
When I talk to other businessowners and some of the main
reasons I decided to do it.
Speaker 1 (29:59):
Oh, a hundred percent .
That's actually one of thebiggest things.
When I talked to other businessowners and some of the
masterminds that I'm a part ofand I'm thinking about joining a
podcast or I'm thinking aboutstarting one and I don't know,
I'm like what are you?
What are you scared about?
Right, you know how you sound.
I was like you don't even asthe host, you don't do that much
talking, right, you just askquestions.
But it's almost like, like yousaid, I started it as a side
(30:20):
project because it does take alot of time to give the members
and, you know, give the people,the audience, just some
knowledge.
And this is, like, you know, my, my give back too.
But then, all of a sudden, I hadthat realization that you did
where you get to have access topeople that you normally
wouldn't have access to, right,Whether it's influencers,
whether it's, you know,entrepreneurs I mean, I had
(30:42):
someone on that, you know, I'dtry to reach out, you know, a
couple of times, and then,finally, I'd I'd used one of
their posts on Instagram againstthem.
Their thing was you should hangout with 33, 30%, 33% of your
time should be with people aboveyou.
33% should be with people atyour level and then 33% should
be people that are below you interms of status.
(31:03):
And so I saw that and I sent amessage with his post attached
and I was like, hey, this isyour time to add to that 33%.
And he was just like.
He was like send me the link.
And I was like, yes, but I mean,I've had people that, honestly,
it's like you said, I'm acurious mind and so this allows
you to connect with people, evenlike yourself.
(31:24):
When, when I saw where you'reat and I was like wow, we're in
the same industry, you know,doing similar stuff, I was like
this is my time to get toconnect with you and ask
questions right, and and askquestions that I'm curious about
as well as I know the audiencewould be right.
So I think that's a huge, hugething.
And what I love aboutpodcasting is that I've learned
so much in my journey from otherpeople's stories and other
(31:47):
people's experiences that I getto take their experience or
their story or their lesson andthen adapt it to fit my problem
or my need.
Essentially, Is that whatyou've kind of learned or
experienced.
Speaker 2 (32:01):
Absolutely.
You know, when people speak onthe podcast, sometimes it's
because you're in that problemor you're in that moment, but
sometimes it's things that havecome up.
I've been doing it almost twoyears now.
You know, somebody Iinterviewed a year ago.
What they said will replay inmy mind of like, oh, I didn't
need it then, but now I need it.
(32:23):
Or I'll go back and listen tothat episode or be able to text
or email them and say, hey, I'mdealing with this, what would
you do?
And again, that's justinvaluable.
Speaker 1 (32:34):
Oh yeah, definitely.
I mean, not every lesson youlearn in life is needed at the
moment, but you're adding toyour tool belt essentially Right
.
Just because you learned, youknow algebra doesn't mean you're
going to apply it to life.
And all of a sudden you get tosomething and you're like, oh
well, that actually makes sensenow.
It wasn't just something totake a test on, right, so I
(32:55):
think that is a huge piece to it.
So I love that connection.
I do want to ask you know onefinal question, right?
And this question is the legacywall question, right?
So it's not a tombstone, it'snot anything like that.
It is the Annie Randall legacywall and it is one quote or one
message, short or long, that youwould leave for the up and
(33:16):
coming generations that you'velearned along your journey.
Speaker 2 (33:20):
I love that question.
You know I was growing up myparents listened to cassette
tapes in the car and a lot ofthem were motivational and at
the time, like you were in thebackseat, you didn't have a
choice of what you werelistening to.
There was no headphones thatyou could put on.
And Zig Ziglar was somebody myparents listened to a lot and
(33:43):
one of his sayings is you canget everything in life, you can
get everything out of life ifyou just help enough other
people get what they want, andthat's always been a quote that
I've lived with.
Like it just comes when you areothers focused and you give and
help people achieve whatthey're looking for, it really
does come back to you.
(34:03):
So I think that would be mylegacy, that I would want to
leave.
Speaker 1 (34:08):
No, that is one of the most true statements.
I feel like that people don'trealize when you are service
focused and you are reallytrying to have an impact on
people, like it comes around,just because you started a
business doesn't mean you needto be dollar focused or
financial focused, right, it'slike.
It's like profits aren't first,people are first, and when you
(34:30):
start to focus on that, theprofits follow.
Speaker 2 (34:33):
Yeah, absolutely, they always do.
Again, you have to know yournumbers as a business owner and
know all of the things.
You can't ignore it.
But if your number one thing isdollars, it shows and how you
do business versus if it'speople and you love and care for
them.
It shows all the way around.
Speaker 1 (34:52):
Oh, 100%.
So where can people connectwith you?
You'll listen to your podcastand even just reach out to you
if they want to connect more.
Speaker 2 (35:00):
Love it.
I have a podcast again.
It's on all the platforms.
It's called Be the Person.
And then I also have a website,it's
bethepersoncoforcoloradocom, andso they can connect on the
website, send a message there.
All of my social handles arethere.
Any way they want to reach outis great.
Speaker 1 (35:20):
Awesome guys.
That will be in the show notes.
If you're watching on YouTube,it's in the video description.
But make sure you guys sharethis episode with a friend.
Make sure you guys are helpingthem level up because in turn,
like we just said, if you'rehelping others, it in turn helps
bring you up as well, right?
If all your whole circle isleveling up and growing, you're
going to follow suit, naturally,right.
(35:40):
So make sure you guys sharethis episode.
But, annie, thank you so muchfor taking the time out of your
day to hop on the Mindset Cafe.
This was wonderful.
Speaker 2 (35:47):
Awesome.
I appreciate it and Iappreciate you having me.
Thanks for all you're doing.
Speaker 1 (35:54):
Thank you.
Game of life, my set calls theshots, got my mind on the prize.
I can't be distracted.
I stay on my grind.
No time to be slackin'.
I hustle harder.
I go against the current Cause.
I know my mind is rich to becollected.
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