Episode Transcript
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Speaker 1 (00:00):
Yeah, it's Mindset
Cafe.
We all about that mindset.
Gotta stay focused.
Now go settle for the last.
It's all in your head how youthink you manifest.
So get ready to rise, cause weabout to be the best.
Gotta switch it up.
Gotta break the old habits.
Get your mind right, turn yourdreams into habits.
No negative vibes, onlypositive thoughts.
What is up, guys?
(00:22):
What is up?
Welcome to another episode ofthe Mindset Cafe podcast.
It's your boy, devin, and todaywe have a special guest.
She is an entrepreneurialwizard, she is a business
psychologist, she is a coach,she is a speaker, she is a lot
of things.
But I want her to be able todive into a lot of those things
(00:42):
and really dive into the mindsetof entrepreneurs, of everyday
people, as we start to go intoit.
But you know, I want to welcomeMarina Morgan to the show.
She is, like I said, apsychology.
She's had an organization.
She's had an organizationalpsychology agency in Silicon
(01:02):
Valley, organizationalpsychology agency in Silicon
Valley.
She's had an incredible journeyfrom Russia where she's
dedicated over 15 years inleading transformational changes
in different businesses,different organizations, ranging
from startups to globalcorporations.
So, honestly, without furtherado, I want to welcome you onto
the show.
Marina, thank you so much fortaking the time.
Speaker 2 (01:21):
Thank you so much for
having me.
I'm really excited.
Speaker 1 (01:25):
So I always like to
start with, you know, a little
bit of background, right, andwhat I mean background is like
what was your childhood like andhow did that lead you to the
path that you've, you know, kindof taken?
Speaker 2 (01:37):
So I don't want to be
, you know some long
storytelling about it.
Let's focus on some momentsthat probably will explain our
listeners how I became thoseperson that I am right now.
So I was born in Soviet Unionthe country that not exist, as
you can guess right now and it alittle bit shifted my mindset,
but it was some kind oftraditional when I was a little
(01:59):
girl, when your parents prettyyoung, when they decided to
become a parents, and you mostlyspending a time with your
grandparents because it was somekind of social organization in
the period.
So I was born in the familyfrom both sides fathers and
mothers.
There were the people from thespace industry, and my grandpa
(02:20):
and grandma from father's sideand my grandpa from mother's
side.
They worked in the sameorganization and my grandpa from
mother's side.
They worked in the sameorganization and my grandpa was
the person who created the firstrocket engine that you know,
put humanity to the space.
And that's why my childhoodwere deeply connected uh, not
with some kind of fairy tales orsomething that you can imagine,
but with the stories about thespace, about the physics, about
(02:40):
the absolutely differentinterests and things, and my mom
and my grandma from her side Imean her mom they were doctors.
So I think this mindset that wascombined in my family when,
from one hand, you were thinkingabout something very global,
something very innovative, andthis innovative mindset, just
(03:01):
sometimes I'm thinking about mygrandpa.
He was just 29 years old and hewas a guy from a small village
in Ukraine.
And just look at him.
He was just 29 years old and atthat moment it was the first
time when he managed to go tothe space and he influenced for
that.
And sometimes, in a difficultmoment, I'm thinking about his
experience and think, oh my God,this is something in my blood
(03:22):
that needs, you know, to providemy ambitions.
So, from another hand, as Itold you, my mom and my grandma
they were doctors and I thinkthat things that I'm doing right
now, this is really acombination of some global
system, but they're humanoriented, and I think that's why
(03:44):
I had an experience workingwith pretty big companies and I
feel really free in it.
I mean, scale is somethingthat's the synonymous of my
personality, but thishuman-oriented and focusing on
the result that you can provideto the client this is my
priority as well.
So it was a typical childhood Imean kindergarten, school,
(04:06):
university.
But when I was in university,you know, at that moment we
didn't know a lot about how youcan develop some commercial
organization.
Because just imagine, uh, 10years ago, soviet union hold up
and it was absolutelynon-capitalistic society, and uh
(04:28):
I, I decided to create some uhpaper I mean my diploma about
how to manage the organizationthrough the managing of
organizational culture, and thatinfluence for my mindset as
well.
Uh, when I was I think it wassecond year in university I
started my first business.
It was washing the windowsbusiness and next, after that,
(04:53):
we started to provide somesecret service.
You know the moment then someperson come into your shop, come
into your company and justpretended to be a client and
after that you can reallyunderstand what's going on right
now in the connection with yoursalespeople and your clients.
And since then I started toprovide some resultive solutions
(05:17):
for the organization.
And then, after university andtill this moment, I combined in
the cooperative career with myentrepreneurial experience.
I worked in a TMT industry.
My career was in a TMT industry.
That just means technologies,media and telecom, and that's
(05:38):
why I moved to Silicon Valley.
It was the logical next step ofmy professional and personal
development, because I waspretty bounded with the
technological industry and Idecided that here I prefer to
continue developing my ownbusiness and to be totally
focused on my entrepreneurialjourney.
Speaker 1 (06:00):
No, that's awesome.
So I mean, what was that point?
Did your parents leave Russiaand you know, you guys came here
, or did you leave here to go tothe universities, or what was
that transition?
Speaker 2 (06:15):
Honestly so.
My parents unfortunately passedaway, also as well as my
grandparents, and right now inRussia, I have only my sister
and my nephew.
I mean, that's part of myfamily, and also part of my
family is in Ukraine right nowin Russia, I have only my sister
and my nephew.
I mean, that's part of myfamily, and also part of my
family is in Ukraine right now.
I moved here when I was 35years old and at that moment, I
was in a pretty good position inthe biggest technological
(06:37):
company in the country, but Ifelt that I don't I can't find
new ambitious goal for myself.
I mean, inside the country andas well as I worked in
technological industry.
We really worked a lot with thehuge companies here in Silicon
Valley.
It was the great period of thekind political relationship that
(06:59):
I worked before all the stuffthat we have right now, and a
lot of my employees, a lot of myfriends, worked in Russia and
then moved to Silicon Valley andwe developed some common
project here and this was prettylogical next step for me.
I visited Silicon Valley for thefirst time in my life in 2021.
(07:19):
I mean in person, not online orsomething like that and I
really felt something like youknow that I belong to this place
, or something like that, and Idecided that I need to come here
and just try to do somethinghere.
So I came back, announced in mycompany that you know, guys, I
decided to quit.
That was pretty surprised,because I was really in a good
(07:40):
position.
Everything was simple.
I had a brilliant network and Ican choose any trajectory that
I can even imagine.
But I decided to challengemyself because it's something
pretty, you know, as youunderstood, it is something in
my blood, uh and uh, that's howI come here.
I just bought one-way ticketand decided that I fix it
somehow.
So that's it.
That's the story that's.
Speaker 1 (08:01):
I mean that's crazy,
because to me the the mindset
you have to have to obviouslyyou're like this is my place.
I really resonate with this.
It's challenging.
I see the opportunity, but themindset to buy a one-way ticket
and to essentially go from notjust a city or a state and move
(08:21):
somewhere else a foreign countryis, you know, when people tell
me that they've done that, itkind of blows our mind because
it how, like, what were?
What was going through yourmind once you arrived and you
know you're like okay, well, nowwe're here, was a huge cultural
shock.
Was that where you used to itfrom like the trip?
You know what was that like?
Speaker 2 (08:41):
uh, it's a really
good question because I think
that my experience is the samething with that most companies
and people facing that you needto change something specifically
if you need to innovate yourcompany, your processes, and I
was pretty familiar with theirchange management and as well as
working with the people indifferent companies as a head of
(09:03):
talent development, with thepeople in different companies as
a head of talent development,and I really know how our brain
works, how you can organize thetop performance of your team, of
yourself.
I was pretty prepared I meanfrom my mindset stuff and my
neurophysiological aspectbecause it's pretty simple when
you have healthy mind andhealthy nervous system, you will
(09:23):
provide healthy solution.
You will make some healthychoices, the best that is
available for you right now.
And the opposite thing is, whenyou're nervous, you're pretty
stressed, depressed.
Even if you're in perfectcircumstances, it's pretty
difficult to see these perfectopportunities because it's not
connected with something thatyou feel inside.
I can say it was shocked because, as I told you, we worked a lot
(09:46):
with the Silicon Valley andalso I had experience in the
movie industry.
That's why I had a lot ofconnections with Los Angeles
since the early moments of mycareer.
But most things that impressedme here they were pretty
positive and you know I movedbefore the war started I mean
(10:07):
Russia-Ukraine war and when ithappened, a lot of my friends,
my co-workers, my clients, theystarted to move to another
countries and comparing myexperience with there, I can say
that my experience was reallybrilliant because United States
is pretty supportive I mean ifwe compare with Europe or
(10:31):
something like that because it'soriented to immigration process
and immigration culture and alot of people here they came to
this country one day, probablyseveral generations before, but
this is something in the core ofthis culture.
I mean to attract the passionate, resultative, ambitious person
(10:53):
and that's why I think theUnited States was pretty
welcoming.
I can say that Silicon Valleyis their specific place because
it's highly, highly, highlycompetitive and we're joking
sometimes that Silicon Valley,silicon valley, is the hollywood
to the intelligence people, thebest of the best, coming here.
And if you want to be somebody,I mean if you want to be
resultative, if you want to findthe clients, if you want to
(11:15):
work with them, you really needto be the best.
And it was pretty challenging.
But from the cultural aspect Ican say that something surprised
me, just because I was prettyfamiliar with that during all my
career.
Speaker 1 (11:27):
No, I agree.
I mean, I think that having theright mindset is important and
everything that you said.
The one thing that kind ofsticks out to me too is that we
could have the right mindset intheory, like we know how to tell
other people we can give thebest advice.
But it almost comes down tothat like Solomon's paradox,
where we can give the bestadvice.
Speaker 2 (11:45):
But it almost comes
down to that like solomon's
paradox, where we can give thebest advice but sometimes it's
hard to take our own advice uhyeah you're right, you know, uh,
I think that the best, um, bestthing that was pretty
supportive for me at the period,and I think that it will be
pretty supportive for all thepeople who want to change
something in their life or intheir companies is that you
(12:07):
should have very low expectationand trying to be open-minded
like a child.
You know, one of the focus ofmy interests right now is
developing the framework that,measuring their readiness teams
and companies for AI integration.
Readiness teams and companiesfor AI integration and we right
(12:29):
now, pretty attentively, youknow, studying all the research
that exists at that moment aboutthis topic and we can see the
huge correlation between theeffectiveness of AI integration
and expectation.
I mean, when team have a highexpectation, the results of
integration pretty low, and thenwe don't a high expectation,
the results of integrationpretty low, and then we don't
have high expectation, theresult much more better.
(12:49):
If comparing it and I thinkit's, you know, it's a great
advice for any change.
As I told and I tried not tocompare because, of course,
something much better and easierwhen in your native country,
when everything is organized,you know how to I don't know
what is the best hairdresserwhere you can buy those bread,
that taste of that you like, andyou just, you just need really
(13:11):
pretty, um pretty dramaticallyfast develop.
You know, your brain, uh and um, rising up new brain that will
be part of this society, thisculture, these circumstances.
And this is stressful, I knowit, and that's why, you know, I
try to prepare myself as best asI can through the physiological
(13:31):
aspect, because this is themost important part of it, and
through the psychologicalaspects.
Speaker 1 (13:36):
I try to be
open-minded as I can just not
judgment, no comparison, just ohgreat, it's working like this
here, fantastic, cool, I know itnow and my experience was
pretty positive, as I told I, Iagree, like the, when you set
expectations, you almost aresetting yourself up for
disappointment, right, becausethere's a lot of things in this,
(13:56):
not just from business, butanything in life, like, for
example, let's say, I tell youwe're going to go to a
restaurant and I tell you thisis the best r Russian food out
here in the Silicon Valley, andI'm, and I keep selling it, I
keep selling it, and all of asudden you have it and you're
like this is not that good.
I was, I was picturing a homecooked meal back home and this
is, you know, this is likeMcDonald's, right.
(14:17):
And so I think that can happena lot of times in life.
When you set your expectationsso high, you're setting yourself
up to kind of be disappointedor let down that it's not this
huge granular thing, it's, butit does, it's still super
beneficial, versus just beingopen-minded.
You know, having that, thatreadiness to see what it's
(14:38):
capable of, but not expecting itto to take all of the workload
off of you.
I think that is a huge aspect ofit.
And I think another thing youmentioned was comparison, which,
especially in the tech industry, I would assume you know, just
like any business industry,where it's like your competitors
are moving at a certain rateand just because they're growing
(14:59):
and you're not doesn'tnecessarily mean that's not
going to happen for you or theyhit a certain milestone before
you do.
If you constantly compareyourself to them, then you're
kind of taking your eye off theball and the things that you
need to do to essentially alignwith their competitiveness, if
that makes sense.
Speaker 2 (15:17):
Absolutely.
You know most of the people,most of my clients.
When I try to explain them thisidea, they not agree with me.
And the argument is that highexpectation is my way to, you
know, for motivation, tomotivate myself to do the best,
but it doesn't mean that youshould do nothing or something
(15:37):
like that.
I mean, I don't have anyexpectation.
Let's just chill, chill, gowith the flow.
This is also a way of living,but it's non-entrepreneurial, to
be honest.
Because if you want to besuccessful, if you want to, you
know, step on the ground, yourbusiness in a competitive market
.
To step on the ground tobusiness in a competitive market
, you should compare what areyou doing with this thing that
exists right now in the market.
But the thing that I'm speakinghere is more about any emotions
(15:59):
around it.
I mean, you should analyze, youshould compare the data, you
should understand what's goingon, but it shouldn't really
frustrate you.
Okay, facts is that mycompetitors do something like
this.
Facts is that people around meare probably more successful
than I am.
So what?
You just know it.
You know that this is thecircumstances, in that you're
trying to develop something thatyou want to develop and, again,
(16:21):
it's not only for entrepreneurs, it's relevant for all the
people.
We should, of course, analyzeinformation outside, but this is
just information.
It shouldn't be frustrating orsomething like that.
And then you understand alittle bit about the
neurophysiology or physiology atall.
You understand that we are notthe same.
I mean we're not started withthe same circumstances, with the
(16:43):
same base and probably someperson that much more successful
than you, much more resultativeit is not because you are worse
than this person is best.
Probably it's because thisperson has other genetics,
another experience in growing up.
I mean, for example, I knowRussian language because this is
my native language and it'spretty challenging for the
English speakers.
You know to speak on thislanguage, but it doesn't mean
(17:04):
that I'm better or worse.
It just means that I was bornin these circumstances.
I didn't choose it, I didn'ttake an effort, you know to have
this experience and it's reallygood advice to compare yourself
with yourself, but in comparingyourself or your business or
your results with competitors,just to keep in mind this data
and this.
Speaker 1 (17:25):
Yeah, no, I agree,
like there is a place for
competitiveness in comparison.
When you're analyzing, you knowalmost like KPIs, and you're
analyzing data, right, it makessense because you can also see
where you can improve and soforth.
But I like how you said, andwhat I meant originally was like
the emotional tie to it.
Right, but also knowing thatthe information is just
(17:47):
information Like this isn't toget you frustrated.
It's also not to get you happyor excited.
This is just information.
Right, information like thisisn't to get you frustrated.
It's also not to get you happyor excited.
If this is just information,right, you got to be able to
yeah, you got to be able toseparate your emotions from the
facts and use that toessentially continue to pivot or
adjust so you can keep thatgrowth pattern going yeah, yeah,
you're absolutely right.
Speaker 2 (18:07):
And, um, you know,
sometimes it can be pretty
difficult for all the peoplebecause it sounds very easy, for
example, don't have anyexpectation.
It sounds perfect and, honestly,through my experience, it's the
best way to feel happinessduring your life.
I mean, don't expect something,just enjoy what you have and do
what your best can do at themoment.
But in reality, the expectationis our way to control something
(18:31):
and to feel that we keep thiscontrol.
Also, a lot of us had anexperience, you know, rising up
in our families this expectation, for example, if you want to be
a good boy, if you want to be agood boy, if you want to be a
great citizen, if you want to bea good person, you should this,
this, this and this.
And that's why this expectationis not only some you know awful
(18:51):
thing, it is also somethingthat nah pretty illusion of you
know, of clarity and explainingwhat's going on to yourself.
And that's why it's prettydifficult for a lot of people
just to avoid it.
And even then, you are alreadysuccessful in avoiding this
expectation from I don't knowoutside life people around you.
The most difficult thing is setthe expectation from yourself
(19:12):
because don't know outside lifepeople around you.
The most difficult thing is setthe expectation from yourself,
because this is the mostchallenging things.
And speaking about thispersonal attachment, for the
comparison for the competitorsthat we discussed, you know my
experience shows that mostbusiness owners, they pretty
strongly identify themselveswith their business and that's
(19:36):
why it's becoming emotional.
I mean, if competitors dosomething better than I, it
becomes a pretty person.
From the one hand, it's reallysome kind of fuel in this engine
that you know, drive you to sayeveryone, I'm the best, I'm the
best and I will show it to you.
But again, different researchas well as my experience
(19:58):
demonstrate that those peoplewho really can reduce this
attachment and this identifyingthemselves with the business, in
the long distance they becomemuch more resultative and
successful.
Speaker 1 (20:11):
And why do you think
that is Because I mean and
believe me, I completely getwhat you mean Like you know, a
lot of entrepreneurs, especiallyduring the startup phase, like
your identity, is the businessright and even so, much more
like, so people can understand,like professional athletes,
their whole identity is I'm aprofessional athlete until they
retire.
(20:31):
And then what am I right?
So the people that can separatethemselves and their identity
essentially from you know thebusiness.
Why do you think they can, youknow, continue to grow and see
more success than someone thatcan't?
Speaker 2 (20:47):
um, you know, um,
there is no one answer here.
Um, I think most of us readsomething, a great article and
book, that named FoundersDilemma.
Then, at the beginning, youridentity and your high passion
to your startup or to yourbusiness it's really, as I told,
the fuel and the engine thatyou know help you to keep it and
(21:10):
do again and again, even whenyou're not successful.
And all of us know thestatistics that you know only
one company from 10 survive forone year in this number rising
down year by year.
But there is a moment when youshould be more, not more less,
(21:32):
emotional, and it's prettydifficult.
Specifically, as I told you,there are a lot of different
reasons, but let me probablydiscuss with you a couple of the
most common.
The first thing in my job, it'smuch more easy to work with the
middle managers and with thepeople who is right now only on
(21:54):
their way to success.
I mean, they already have somekind of results, they probably
have some stable business modeland they just go into scale
Instead of the business whoalready have C-level positions
or they are a business owner ofa huge company.
Why?
Because if you use some patternof your behavior and it brings
you to this successful point.
(22:14):
It's pretty difficult to changeit because you really, you know
, deeply, feel this correlationwithin the way how I communicate
, the way how I think, the wayhow I act with these results.
But sometimes you need todramatically change your mindset
if you want to scale or if youwant to grow up in your career.
(22:36):
And speaking about, for example,about the technological
industry, this is the mainobstacle when pretty fantastic
senior engineers or even thehead of technology in the
company want to make a next stepand become, for example, a
board member, become a leader.
And I have a lot of cases likethis Because you have a habit to
(22:58):
rely on your professional hardskills and at that moment you
need to pivot it and change yourminds into the soft skills, for
example, to become acharismatic leader, to be more
professional, managing peopleand you are not programming at
all, because you just need tomanage the people and do those
things that you don't really didduring your, that you didn't do
(23:19):
during all your career path.
And the same thing is here yourmindset, your way of thinking,
your network already brought youto this pretty good result.
But if you want to changesomething, if you want to pivot,
you really need to forget aboutyour success and try to be some
kind of another person, andthat's why a lot of people
(23:40):
decided to, you know, to stay onthis stage.
I mean, for example, prettygood and big enough companies,
but it's difficult for them todo this next step because you
need to be just another person.
And it's difficult for them todo this next step because you
need to be just another personand it's not for everyone.
Speaker 1 (23:54):
No, I mean, it's
definitely not for everyone.
Like that is, that is the nameof the game, I mean and and
that's okay, Right, you know,first and foremost, like it's
not meant to be for everyone,just like I'm not meant to be an
NBA star, Right, you know it'snot meant for everyone.
But knowing it and stuff likeone of the reasons for
(24:15):
entrepreneurship I think it'snot for everyone is the chaos,
the stress, the, you know,uncertainty, and I know one of
the things that you know, you'vetalked about, you know, outside
of this, was how to manage orhow to essentially balance the
chaos and you know,understanding the clarity.
Can you kind of dive into thatas an individual or as an
(24:39):
entrepreneur?
Speaker 2 (24:40):
Absolutely so, as
somebody who's pretty deep in
all this AI stuff that'shappening and why I'm using it
like an, an example, becausethis is the most dramatic
uncertainty.
It's uncertainly, as I told, aswe told, uh, as we discussed
and uh, the speed of the changeis pretty.
(25:01):
You know, it's incredible.
It's incredible we didn't have,we didn't have experience like
this in all the history ofeconomy and humanity.
I mean, uh, change thathappening right now with the
speed that happened in all theindustries at the same time,
because we had a differentexperience with the integration
of innovation during the last100 years, but things that we're
(25:24):
facing right now is absolutelynew for all of us.
So and give me just a second tothink about it from the side so
, clarity, the first thing thatyou need to accept that there
will no any stability in thefuture at all in those way, how
(25:48):
you understand the stability.
The other thing is that youshould understand that I mean
everyone that there is nosomething like strategy in those
things that we really thinkabout.
The strategy, I mean not anycompany is successful, hugest,
(26:10):
the biggest one in the worldright now.
They're not planningstrategically for one year or
five years and we are changingright now, these models.
So this is the first thing thatyou really need to understand
that these circumstances thatare typical for entrepreneurs,
they're becoming typical for allof us and this is one of my
(26:30):
services that I provided thestrategic clarity session.
And the first thing that youneed to understand is that your
physiological condition and yourmindset is the base for this
clarity in this chaos.
That our new normal I can saythat it's new normal, it's just
(26:51):
our normal, that our new normalI can say that it's new normal,
it's just our normal Because, asI told you, when you have a
healthy mind, when you have ahealthy body, healthy nervous
system from the one hand, and,from another hand, you have some
kind of the open mind mindsetthat we discussed a little bit
earlier.
It's relevant right now, notonly for the businessman, it's
relevant for all of us.
If you are not expectingsomething and if you're not
identifying yourself with therole, everything will be okay.
(27:22):
And only in this base, only ifyou have this base, you are able
to see all the picture and allthe opportunities that life can
provide for you right now.
And the thing here, as Imentioned, that this expectation
, this identifying it'ssomething that helps us just not
to feel stress, because this isthe illusion of control.
For example, when I identifymyself like I'm a business
psychologist, it explainseverything, including for me,
(27:45):
because more than 15 years, whenI'm saying something about
myself, I say oh I I.
You know, when I say somethingabout myself, I say oh I.
The people facing right now withis that this AI thing it's
really make our personality notso valuable as in the past.
(28:09):
What I want to say here it'ssomething like relationship
between consciousness andunconsciousness, because you're
sitting with your open eye,whatever tool you're using, and
you are given the request andyou get an answer.
And as fast as this technologyis developing, it's more and
more irrelevant who specificallyasked this question, and I mean
(28:35):
all you detailed personality,uh, that you really have a huge
involvement with.
It's really becoming more andmore irrelevant and this is
really stressful because mypersonality, my understanding of
myself it's the main thing thatI know about this world.
But truth is, if we will lookto the person for the
neurophysiological side, meanthat we have.
(28:59):
I'll try to be not very boringhere.
Please interrupt me if I willbe pretty boring.
So our brain developed inurinary life through the
neuroplasticity process, when weare just a small child, one
month old, we are developing andcreated two million new neuro
connections per second.
In my age, for example, this issomething like 60,000 per
(29:23):
second new connections.
I mean, all of us are able tobecome whatever person you want
in any moment of our life andthis dynamic that was relevant,
for example, in my past, whenyou are just growing up,
graduated to go to university.
After that you find job, youwork in this job for I don't
(29:43):
know 20 years, then youretirement.
Or, for example, you're fromfamily business and your grandpa
, your great-grandfather was I,I don't know who, for example,
make some honey, I don't know,and it was much more easier.
And right now, when you reallyunderstand that you need to
(30:05):
focus on your neurophysiologyand your open mind mindset, you
will see these opportunities.
And this is a very importantpart, just to begin, and when
you just started to think aboutyourself like about entrepreneur
or business owner of successfulbusiness, you're just thinking
about yourself like I'm a person.
Everything can change, I canchange, I can become somebody
(30:27):
else at the next step and I willchoose those way.
That just will be moreresultative for me, even if I
need to change my business, evenif I need to change my job, my
country, my career, whatever itis, you're looking for the best
circumstances that's relevantfor you and that help you to
achieve those goals that arereally important for you.
And when we're working withclients right now, for example,
(30:49):
in strategic planning for theircompanies we are not, you know,
building this, as I told you,tough strategy for five years
we're focusing on the main goal,on the main KPI that's
important for the company rightnow.
And then, with the boardmembers and business owners,
we're looking for absolutelydifferent opportunities include
their insane, unexpected just tofind several new ways to
(31:11):
achieve these goals.
And absolutely the same thingworking for the person.
I mean, if you were just worksomewhere you shouldn't think
about, you should think likeokay, in the next five years, I
want to have, not five years,it's irrelevant to plan for five
(31:34):
years in the next year.
I want, for example, to havethis, this and this.
I want to feel in this way.
I want to have time for takingcare of both myself, both my
family.
I want to do something thatwill be useful and relevant for
the people around me, for myclients, for my customers.
Uh and uh.
Let's see how I can do it usingall the opportunities that life
(31:57):
is providing for for me rightnow.
I don't know, it seems it waslong answer, and if I didn't
answer for a question, pleaseask something no, no, you did,
you did.
Speaker 1 (32:07):
And I think all that
to say, too, is like there has
to be a an aspect of resilience.
Right Cause, understanding itall and in even having a game
plan mapped out and having allthe keys to the, the, the puzzle
you know, laid out, it's likeyou still have to have an aspect
of resilience.
(32:27):
Can you kind of dive into, likehow resilience you know needs
to be there, how you cultivateresilience, especially when
you're leading a team?
I mean, I think that's one ofthe biggest things entrepreneurs
struggle with.
They come in and everything isin chaos, so they become chaos.
Right, and understanding thatit takes time, like you have to
(32:49):
weather the storms.
What, what in your experiencehas, have you done with clients
or customers, you know, to helpthem build resilience?
You know, if you do think it,you know holds weight okay,
several things here.
Speaker 2 (33:03):
The first thing um,
all the business owners should
understand that they are thesource of the resilience for
their team and for theirbusiness.
I mean for the psychologicalaspect, uh and um, or you and
your co-founders uh, if, forexample, you have a co-founders
and uh, you can't expect thatyour people will be.
(33:24):
You know the source of thecalmness for you because a lot
of things depend on you and yourcondition in your business, and
this is the reality approved bya huge ton of research and also
I really found this a long timeago, pretty impressive research
.
It was published in January2025 that approved that business
owner or leader are able tochange the biochemistry of the
(33:48):
employers.
I mean through the words andemotions that you put in this
words, and you should reallyunderstand it.
That if, if you were, forexample, choose the way to
manage in the stressful stresswith the stressful approach,
probably not very good and itnot really influenced good for
(34:10):
the resilience.
So, um, if some tips, if youwant to provide some tips, first
step um, your, your health.
This is pretty important.
You're like a business owner.
This is your responsibility totake care about you like a main
resource.
Uh and uh, I can.
I can share.
I don't know if we're able toshare somewhere.
I have the guide forentrepreneurs.
(34:31):
That includes the medical testyou should regularly go through
in your regular checkup becausethese nutritions they influence
for your condition and for yourdecision-making.
It's like vitamin D, some listof that.
Not so much Because, forexample, if you don't have
enough I don't know vitamin D inyour body or ferritin, you will
(34:53):
not feel comfortable and calmBecause your body will turn on
the survival regime and it willinfluence for your decision
making.
So another thing is you shouldsleep enough, or probably, if
you are not able to do it, Imean six, seven, eight hours you
should have a good deep sleepphase, because this is the time
(35:16):
when you have rest and we arelearning new things and we are
developing our adaptability.
When we sleep, it works likeyou have new experience and
today all of us have a lot ofnew experience every day and you
are integrated when you sleep.
And if you don't sleep enough oryou are not integrating this
(35:36):
experience, and what does thatmean?
What is the stress at all?
Stress is some kind of thebalance between what we're able
to do right now and new thingsthat we need to do.
Stress is a way to learn somenew things and if, uh, new
information and new skills thatyou know circumstances requiring
from you requires from you, uhis here and you're here.
(35:58):
It's really felt like stress,but if you are integrated, day
by day, day by day, you'rerising up.
Things that easy, easy for youright now.
And at the end of the story, um,our stress management is not
about, you know, reduce thestressful sources, because the
reality look like the reality.
The reality is what the realityis.
We're unable to influence forit, but we are unable to take
(36:21):
under control how we feel andwhat is our condition.
So it's pretty important, uh,just to control and manage your
sleep routine.
Uh, and it will be really greatto provide this information for
your employers, because you canbe a great role model for your
employers, but you can't come totheir homes and say, hey, go to
bed, it's 11 o'clock already.
(36:41):
But you should explain them whyit is important, how it
influence and what's theconnection between their
condition and your businessresults.
And it's really working in agood way.
Please trust my experience.
There are a lot of research.
Again, the next thing is thatyou should to avoid any
(37:01):
stressful aspects of yourmindset.
What's I mean here?
Like comparing yourself withsomebody else, like to be pretty
critical to yourself.
I mean you should be reallyclear and you should collect
this data, understand this data,but you shouldn't be pretty
emotional about it.
And it's much more easy to doit when you have healthy nervous
system and it's prettydifficult to do it when you
(37:24):
didn't sleep enough for a longtime.
You are taking a lot of alcohol, you are not have healthy
enough food, just because yournervous system becoming very,
very reactive what's I mean?
The reactive percent, forexample, you have stimuli like
this and you just, you know, uh,you, you're providing some
reaction and, uh, if you reallyfeel chill and good, everything
can happen around you, but youjust keep your way and you are
(37:48):
on your track.
So, and this is prettyimportant and we should
understand that the way how wesee the reality and the way how
we see opportunities depends onour physiological condition.
Our physiological condition isfirst, and the way how our brain
explain it for us is the secondpart.
Here I mean, if you have a lotof cortisol in your body, if I
(38:09):
told, if, like I mentioned, youdidn't sleep lot of cortisol in
your body if I told, if, like Imentioned, you didn't sleep for
a long time enough and you werein pretty stressful
circumstances and realitybecoming more and more dangerous
place for you.
But reality at that moment arenot changing dramatically.
And when you will take careabout it and you will, you know,
really take care about thisroutine you will see how reality
(38:30):
change and you will start tosee the opportunities that
reality provide and it's reallyworking in a good way.
And the last thing that Itypically advise in coming
clients is to cultivate theenjoyment in their life, because
there is a huge correlationneurophysiologically between the
endorphins that provided whenwe're experiencing some
(38:51):
enjoyment and dopamine thatinfluence for our motivation in
the long distance.
And what's that mean?
I'm not speaking here about thehedonism like you know wild
thing that you're not doinganything, just spending time
watching TV show and eating somejunk food.
No, I'm speaking here aboutsome very personally important
(39:13):
aspects that, personally for you, are really enjoyable and you
really should have every dayfive, ten minutes it doesn't
matter when you enjoy somethingthat's really relevant
personally for you.
I'm recommending to create alist with I don't know 40 or
probably 100 different momentsand things that's really
(39:36):
personally, enjoys you, and howto understand it.
You should just imagine thatyou're doing these things.
For example, it can beeverything like I do not drink
in the water with the eyes frommy favorite mug, or I am smiling
the blossoming of the roses orI don't know.
Have a time with my friend inthe bar where we spend the time
(39:58):
since we were kids.
It doesn't matter, it's very,very personal and when you're
thinking about it, you feelsomething that psychologists
name whole body.
Yes, like you know, you reallywant it.
You really want this experience.
And when you have this list andyou're planning um, your week,
put in your schedule this five,ten minutes enjoyment every day,
and also one big enjoyment perweek at the I don't know
(40:20):
concerts, going to the seaside,uh, spend the time, uh, with the
friends, with family, somethingreally big.
And when you're thinking aboutit and you're dedicated, you
focus for this five minutes, 10minutes, one hour, only to
experience how cool it is, howit's great.
I really feel it, I reallyenjoy it.
You will see the great changepretty soon With pretty simple
(40:58):
things, for example, what I wantto eat today apple, banana or
some yogurt and you are makingthis decision through that
feeling of enjoyment.
Just imagine this in your inyour mouth, or, for example,
what kind of t-shirt I want towear today.
It's very simple.
It's very, very easy task.
Just it should be black, likeboth of us today, or it should
be white.
What will enjoy me more?
The difference can be verysmall, but if you're using this
(41:20):
way, you are learning yoursystem to make a choice for the
enjoyment.
And what's that mean?
When you're making the choicefor the enjoyment, it's mean
that you're making the bestdecision that's available for
you right now, in the moment.
And you started to learn howyour body gives you the signs
for this personal best choice.
And when you're learning day byday for the simple things, at
one moment, then you will be incircumstances with not enough
(41:41):
information and pretty stressful, and you will need to make the
decision in this stressful, notenough information situation.
You will already know the signsand probably it will influence
for your choice in a really goodway.
Speaker 1 (41:53):
So the main tips is
this no, I love that and I want
to ask one final question andthis question it could be.
It's kind of open floor, right?
It's the legacy wall question,right?
So, on Marina's legacy wall,what is the one lesson that
you've learned along your life'sjourney, both in and out of
(42:13):
entrepreneurial space, that youwould leave for the up and
coming generations?
Speaker 2 (42:19):
Oh gosh, it's pretty
serious.
So I think I shared with you italready that your condition is
the first and yourinterpretation, or the reality
through this condition, is thesecond part of it.
And it's really, it was thegame changer for me because, in
spite I'm a professional in thisfield, I didn't know it because
this is more neurophysiologicaland psychiatry stuff.
(42:41):
So when you are building yourlife day by day, finding in all
the days some enjoyment moment,it's impossible to come to some
kind of the bad results, becausethis is, you know, this is like
a ladder and in every stepyou're doing something that's
pretty enjoying you and that'show you will probably find the
(43:03):
best, the most brilliance, themost successful your personal
way in this reality.
So your condition is first,your interpretation of the
reality is the second part andthe enjoyment is the priority.
That's my main lesson I lovethat.
Speaker 1 (43:19):
I like doing this the
first time, but yeah, I love
that that was what you recapped,because I mean, honestly it is,
it is so true, right and thatyour life's journey and
everything that we've talkedabout thus far, like, if you
think about that core message,like it kind of ties into
everything and honestly I lovethat so much, so you know where
can people connect with you andlearn more about what you have
(43:40):
going on.
Speaker 2 (43:42):
Absolutely.
Thank you for this opportunity,but if you will allow me, may I
ask the same question to you?
Speaker 1 (43:47):
What.
Speaker 2 (43:48):
About the legacy,
about your legacy.
Speaker 1 (43:52):
Mine, I mean, is that
you're not special, right, and
and I like I, and the reason Isay it that way is because I
wanted to sound harsh so thatpeople understand it right
You're not special for it towork out for other people and
not work out for you, right.
If it's a reality, if someoneelse has already achieved your
goals or achieving similar goals, that should be your
(44:13):
testimonial to it is apossibility for you.
You just have to be willing toweather the storms and find the
resources.
Sometimes you know up and downthrough the whole journey and
come out on the other side, butif it's a reality for someone
else, it could be a reality foryou as well.
Speaker 2 (44:30):
Fantastic, it's real.
It's feeling like, prettyfreely it's providing some wings
because really it works for anypeople, it works for you, but
it's really cool.
So thank you.
Thank you for thisphilosophical idea.
I need to think about it alittle bit, of course.
Speaker 1 (44:46):
I mean honestly.
I think the reason I like it isbecause I honestly do.
I think it's the reason I likeit is because I honestly do.
I think it's similar to yours,right, like it it.
It ties into your perception,right?
It ties into perspective, right, and it ties into all the
things that you've mentioned.
And I think that that is such ahuge aspect to realize that
reality is your perception ofreality.
(45:09):
Like it's almost like whenpeople say there's your truth,
there's my truth, and thenthere's the truth.
Like it's almost like whenpeople say there's your truth,
there's my truth, and thenthere's the truth.
And that's how reality works,in my opinion.
It's like there's your reality,there's also my reality, and
then there's just reality.
Speaker 2 (45:20):
Yeah, yeah, you're
right, it's really cool.
It's really cool.
Yeah, it is also about this.
You know, not be so seriousabout who you are right now,
because it can be relevant justtomorrow, so just feel free yeah
great.
Speaker 1 (45:33):
Where can people
connect with you?
Speaker 2 (45:35):
yeah, so thank you so
much for this opportunity.
You can find me in my website,themorganimpactcom, and I'm
providing the free strategicclarity session where we uh from
different perspectives,analyzing where you are right
now and where you want to be andtogether looking for the way
for your goal.
And also, through my experiencehere in Silicon Valley and all
my life experience, I can reallysuggest probably some paths
(45:58):
that you didn't think about itbefore and that's how you will
become more clear about theopportunities for yourself.
Also, I will be happy toconnect in LinkedIn.
Marina Morgan, san Francisco.
Please join me and ask anyquestion that you are interested
in.
Speaker 1 (46:13):
Awesome.
Well, thank you so much.
And, guys, if you guys arelistening, make sure you guys
share this episode with a friendand make sure you guys leave us
a review.
I know that's one of the thingsthat is difficult to scroll
down to the bottom of the pageand click the review button, but
it really does help us out andit helps share the message with
other people that are like you,that are trying to improve
themselves.
So if you do that, that'd be agreat pleasure to us.
Thank you so much, morganMarina.
(46:35):
Thank you so much for coming onthe show and just dropping
knowledge after knowledge.
I loved it so much.
Thank you again.
Speaker 2 (46:41):
Thank you.
Speaker 1 (46:43):
And we'll definitely
connect soon.
So you know, make sure you guysfollow her.
You know, reach out to her.
You guys can find the link downin the description.
You know reach out to her.
You guys can find the link downin the description.
If you're watching on youtube,you can find the link down in
the video uh description below.
So make sure you guys check herout.
(47:06):
I'ma buy no time with theslackin'.
I hustle harder.
I go against the current Cause.
I know my mind is rich to becollected.