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Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions?
Learn how to cut through the noise and focus on metrics that truly impact your bottom line.
KEY TAKEAWAYS:
- Stop focusing on vanity metrics - measure what matters to revenue
- Use the bottom-up framework to identify critical conversion points
- A small percentage difference (0.4%) can mean a 25% performance gap
- Page speed and technical issues can silently kill your conversion rates
- Beautiful design isn't always better for conversions
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