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Tired of pouring money into LinkedIn ads with minimal returns?
In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business.
Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH!
KEY TAKEAWAYS:
- Meta users spend significantly more time on the platform than LinkedIn users do on LinkedIn
- Your ad creative and copy do the targeting when platform targeting options are limited
- Effective B2B campaigns on Meta require both top-of-mind awareness and lead generation components
- For every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar results
- Understanding your customer's problem is more important than targeting by job title or location
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