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March 26, 2025 18 mins

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Is Meta secretly hijacking your Facebook ad campaigns? 

In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. 

After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.

KEY TAKEAWAYS:

  • Meta wants you to use default settings that benefit THEM, not YOUR business
  • When starting new campaigns without historical data, maintain manual control
  • Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
  • Check existing campaigns for these settings that may be hurting performance
  • Once you have significant conversion data, some automation becomes beneficial

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