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April 9, 2025 16 mins

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Are your customers walking right past your business without even knowing you exist? 

In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. 

He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business!


KEY TAKEAWAYS:

  • Being physically visible doesn't mean customers know you exist - even if you're located in a busy area
  • Create 6-10 short videos answering your prospects' most frequently asked questions
  • Use Meta's engagement campaigns optimized for 15-second video views (through plays)
  • Start with just $1 per day per video to build local awareness
  • Focus on building attention and time before expecting money (the ATM Framework)
  • This strategy works for virtually any local business (restaurants, gyms, service providers, etc.)

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