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In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now.
After helping companies generate well over $300M, here's what I've learned: the toughest part of what we fix isn't the tactics or the technology, it's the belief systems of founders, CEOs, and heads of marketing.
I break down why "I need more leads" is usually the wrong diagnosis, why you can't just outsource your growth and disappear, and why waiting to figure out AI is a massive mistake in 2025.
With everything changing at breakneck speed, ChatGPT's new browser, AI overviews transforming search, social media becoming interest media, you can't afford to let these false beliefs keep you stuck.
This isn't motivational fluff; these are the exact mindset shifts that separate companies that scale from those that stagnate.
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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
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