Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
In this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders.
After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns.
The real constraint isn't activity, it's clarity.
I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day.
I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint.
If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com