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In celebration of Women's History Month, we shine a spotlight on Leslie Arredondo-Cordero, a trailblazer in the world of music strategy and marketing. With an impressive career spanning Paramount, TikTok, and her own consultancy, Deluz Music, Leslie has been at the forefront of integrating music into branding, advertising, and entertainment.
We explore her journey from freelancing to becoming a leader in creative music strategy, her time as Commercial Music Lead at TikTok, and the groundbreaking campaigns she’s worked on—securing iconic tracks from A Tribe Called Quest, Beastie Boys, and AC/DC for major marketing initiatives. Leslie also shares insights into the evolving music industry, the impact of social media on music discovery, and how emerging trends are shaping the future of sync licensing and brand partnerships.
Beyond music strategy, Leslie is a dedicated advocate for diversity, equity, and inclusion (DEI). As Co-Chair of SOMOS, Paramount’s Latine Resource Group, she helped drive authentic representation in media, earning an Imagen Award for her impactful work. In this episode, she discusses the importance of representation in the music industry and how DEI initiatives can create lasting change.
Tune in as Leslie shares her career highlights, advice for aspiring music professionals, and her vision for the future of music marketing. Whether you're a music lover, industry professional, or brand strategist, this conversation will leave you inspired and informed!
Join us in celebrating the achievements of women like Leslie, who are shaping the future of music and media.
To learn more about Leslie, you can find her at:
LinkedIn: LAC Music
Web: LAC-Music.com
Instagram: LAC Music
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The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
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