Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
You are listening to the PreneurMI Tech Podcast, a show that
empowers you to create abusiness that's authentically
yours.
Say goodbye to stressful days,juggling multiple priorities,
and feeling like you're neverenough.
I'm your host, Gianna Diggs, acertified MI tech coach and
business guide for women and momentrepreneurs.
I'm here to empower, guide, andalign you with the tools and the
(00:27):
mindset needed to build athriving business that's true to
your purpose.
In each episode, we'll explorestrategies, tips, and success
stories designed to help yourise above your obstacles and
level up your entrepreneur game.
So whether you're a first timeentrepreneur or a since and
professional, grab a cup of.
Some quiet time away from thekids, and let's dive into the
(00:48):
preneur mindset together.
Are you ready?
Let's get into today's episode.
welcome back to season three ofthe Preneur Mindset Podcast, and
I am so excited to be back torecording episodes.
So many things have happenedsince the last episode of Season
(01:11):
two aired, and I am making someadjustments in my business,
which you're gonna hear about alittle bit later.
And overall, I'm just excited toget the season rolling.
So in today's episode, I wannatalk about some lessons that
I've learned since launchingseason one on November 17th,
2021.
Now this is not my first rodeowith podcasting.
(01:32):
Some of you may or may not knowthis, but I had a podcast with
two of my cousins back in 2020and life happened and we
ultimately decided to notcontinue with the recording
episodes.
And with that show being honest,I was the one doing most of the
planning and asking thequestions and kind of keeping
the show on track.
when we would go off on atangent cause we'd like to talk
(01:53):
about a lot of things.
And let me tell you, That wasreally hard to do at times.
But doing that podcastdefinitely helped me with
planning of the show.
So the lessons I'm going toshare are more around the
lessons I have learned, runninga podcast all of my own and not
having co-host to bounce off of.
My intention with this episodeis to inspire you if you are
(02:13):
thinking about starting your ownpodcast and do a little bit of
self-reflection.
So let's go ahead and getstarted.
Okay.
All right.
Lesson number one.
Have a plan.
Now, I already knew that I hadto have a plan in place before I
hit the record button, but overthe course of the past year, I
discovered how this is a crucialpart of having a successful
(02:34):
podcast.
So I'm gonna go over some basicaspects of planning a podcast,
as well as some other unexpectedthings that I had to plan for.
So some things that you'll wannathink about are what topics will
you cover?
Who is your ideal audience orlistener?
Do you want to have a solo showor do you wanna have co-hosts?
Well, you have guests, and ifso, what's the criteria to be on
(02:58):
your.
How frequently will you publishepisodes?
Are you gonna do daily episodes,weekly episodes, biweekly?
Or will you publish seasons likethis show?
So what about the day of theweek?
You wanna be consistent with theday that you publish so that
those who subscribe to your showwill be anticipating new episode
drops every week.
(03:19):
You'll also want to think aboutthe technical aspects, like your
audio equipment and yoursoftware.
And so when I had my podcastwith my cousins, we went to a
podcast in studio each week,which was an option, right?, we
just showed up.
We didn't have to have anyequipment.
Marvin, who's the guy that weworked with, he would just set
up the equipment for us.
We would record, we do twoepisodes, and then that'd be it,
(03:39):
right?
But if that's not feasible foryou, I now recorded my bedroom
with the$97 mic that I got fromAmazon, and I'll also use
riverside.fm to record my soloand guest episodes, but if you
can easily just use Zoom, ifthat works better for you.
And I also used GarageBand toedit, which comes free if you
(04:00):
have a Mac.
And I actually just startedusing script and I only made
that upgrade because I was kindof tired of using GarageBand,
being honest.
And I wanna mention that havinga plan in place will help you
when the unexpected happens.
So if you listen to the lastepisode of the show, I talked a
lot about planning season two ofthis podcast at the same time
that I was planning my weddingand I was planning my baby
(04:21):
shower and I was preparing theshow for the arrival of my son.
And this obviously took a lot ofplanning on my part and I had to
set a deadline for having allthe episodes recorded, both solo
and guest episodes.
And I also had to know what dateI was launching all while
keeping my due date in.
And since I do everythingmyself, right, I have to keep in
mind the edits, the promotionalschedule, emailing everyone,
(04:44):
their guest materials,uploading, show notes, the
works, right?
And so I'm proud of myself thatI only took four weeks off of
publishing episodes, and I onlytook that break because Micah
actually came two weeks earlierthan I.
Anticipating and I hadn'tfinished, editing all the
episodes yet, but I was onlyable to do all of that because I
(05:05):
had a plan in place.
So now 2number two, you need tobe passionate about your topic,
so podcasting.
It's a lot of work, beinghonest, and there are many
moving parts from recording andediting episodes to promoting
your show.
And if you're not passionateabout your topic, it will be
very difficult to stick with itfor the long haul.
But if you're passionate aboutwhat you're talking about, it
(05:26):
will shine through in yourepisodes and keep people coming
back for more.
So to me, this 2is key becausebeing honest, if I didn't have a
passion for helping momentrepreneurs and aspiring mom
entrepreneurs create andmaintain an aligned business,
while also mastering theirmindset, I may have given up a
long time ago.
And like I said, with all themoving parts, managing it all
(05:47):
can be stressful.
And, you wanna add in having ahusband, having two kids with
one being an infant and tryingto grow a business, right?
It's really a lot.
And if you wanna throw in alittle bit of statistics, right?
According to the podcastindustry Insights, there are 2.5
million podcasts listed withonly 450,000 being active.
(06:08):
So that's a lot of people whostarted and, you know, stopped
podcasting.
So being passionate about whatyou're talking about can really
go a long way.
All right, 2number three.
You'll learn a lot aboutyourself and be able to execute
what you learn, right?
And so I've learned a lot aboutmyself as a podcaster and a
entrepreneur.
I've learned to trust myself andknow how I want this show to
(06:30):
operate, both on the backend andthe front end.
And I've learned how to beorganized and create systems
that will help me function as asolo.
And I learned that I am a goodlistener and also a good
interviewer, and I learned howto ask the right questions to
get the perspectives of myguest.
And so I've also learned how toknow when to continue the
conversation with the guest andwhen to move on, and that's
(06:52):
really for those guests who arekind of straight to the point
with their answers and kind ofdon't wanna talk more about what
they were talking about.
Right.
And so speaking of guests, the,the next few lessons are all
about guests on the show.
So 2number four, when you'rejust getting started, reach out
to your network to find yourguest.
So once you know who your idealguest is, it's time to find
(07:16):
those guests.
Right?
And something that helped me,get guests for season one and
season two is that I utilized mynetwork.
I went into a few very strategicFacebook groups where I knew
that I could be able to find myideal guest, which is a mom,
right?
And she has a business.
So I just did a post lettingthem know that I was looking for
guest for my show and if theywere interested to just let me
(07:37):
know.
And once they stated they wereinterested, I reached out to
them via Messenger.
And in some cases they actuallyreached out to me first and I
gave them my booking link sothat we could discuss the show
for them.
And so by doing this, I had over30 women reach out to me and
schedule their initial call.
Now, the only pitfall with this,and this is all my fault, was
(07:59):
that I waited too long betweenthe time I spoke to them and
actually interviewing them.
So I spent all of March, 2021doing what I call the get to
Know you calls.
I actually didn't startrecording until October of 2021,
and so, so many people, likethey didn't respond to my follow
up email.
And I think season one, I onlyhad about four guests because of
(08:21):
that.
So then when season two rolledaround, I did much better with
the follow up.
And a lot of the women that Ireached out to for season one
actually ended up being onseason.
And this system has reallyworked for me because now I have
people who want to be guests.
I have them reaching out to meinstead, which leads to 2number
five, guests will start reachingout for out to you.
(08:43):
So at the beginning of seasontwo, I started to receive
messages from guests, eitherpersonally or via podcasting
agencies, asking to be a gueston the show.
And I'm not gonna lie, I wasvery surprised by the amount of
reach outs.
That I received because itshowed me that podcasting is
really the long game and thateven though I feel like I have a
(09:04):
small show, right, that I wasstill able to attract valuable,
um, guests.
And you may wonder if I have somany women reaching out to be
guessed.
How do I vet who will be good ornot?
So that actually leads me to2number six.
Build rapport with the guestsbefore interviewing them.
So like I stated before, I liketo schedule an introductory or
(09:26):
get to know you call before theactual interview.
And doing it this way, I amgiving myself a little bit of
extra work, but it allows me tobuild rapport with the guest,
pride to the actual recording.
So have you ever listened to apodcast episode where the
interview sounds really awkwarduntil about halfway through the
show?
So, I think my personal opinion,but I think that this is
(09:46):
because, they might have met 30minutes before they recorded the
episode and they didn't reallyhave time to get to know each
other.
And you can kind of tell that inthe.
And I knew that I wanted it tosound like I was talking to an
old friend, so that's why Idecided to do it this way and
why I created this system.
And so it also gives me theopportunity to really plan what
(10:07):
we will talk about during ourinterview because I don't always
choose the topic that they'veincluded on their speaker sheet.
And oftentimes, because I'm veryintuitive, I get an intuitive
hit about what the audienceneeds to.
So now I wanna mention that evenwith having intro calls, that I
still have guests who, aren'tthat bubbly.
Like they're not like me, orthey are kind of very much
(10:28):
straight to the point and theydon't continue the conversation,
like when I try to probe them alittle bit.
and so I do think that introcalls have helped me to know
which guests will be this way sothat I can adjust myself
accordingly.
Okay.
2number seven also helps withawkwardness, and that is that I
learned how crucial sendingquestions ahead of time is so.
(10:50):
This is a little bit of a storytime.
So almost three years ago I dida live with the woman who she,
um, came into a Facebook groupthat we are in together and
asked if some people wanted togo live with her.
And, and I was like, sure.
Like I'm wasn't very comfortablewith going live.
I'm kind of still not, but gotTina there and I was like, okay,
like, let's, let's do it.
So I scheduled a call with herthinking that we would kind of
(11:12):
just go over what we were gonnatalk about and then schedule the
actual live on a later date.
To my surprise, when I asked herwhen we were going to do the
live, she said, oh, we're gonnado it right now.
And I can't tell you how myheart literally san into my
chest because I just, I didn'tfeel like I was prepared.
(11:33):
And I also have a tendency toramble if I don't structure what
I'm gonna say or at least knowwhat is going to be asked so
that I can, like, it kind ofhelps with my nervousness.
And so needless to say, I feltnervous as hell and you know, it
didn't end up being that bad,but that experience is really
(11:55):
one of the reasons why Ischedule, get to know you calls
before the actual interview andwhy I always send my questions
out ahead of time.
And I like to keep myselfstructured and also I want you
as the guest to have an idea ofwhere I would like the
conversation to go.
So now I do have guests who havedone many interviews and feel
(12:16):
like they don't need thequestions, but honestly, I, I
send them anyway.
And also I do download questionslike as they come to me during
the interview, but overall, I, Iwant to make sure that I don't
ramble or go off on a tangentand make sure that the guest is
prepared.
All right, 2number eight, createsystems for yourself.
So I've said this multipletimes, but I am a solopreneur
(12:38):
and pretty much I do everythingon my own.
So if I don't do it, it's notgonna get done.
And this includes everything formy podcast.
So in order to make thingshappen, I have to create systems
for myself so that I canactually keep things going.
So some systems I have in placeis that I have a specific
folder, per episode on my GoogleDrive and I can upload the raw
audio, the finished episodes,graphic teases for social media,
(13:01):
if I'm using'em.
Uh, show notes and transcripts,all saved in their episode
folders.
And another thing is templates,templates.
Templates.
Let me tell you, templates, ifyou don't have templates, you
need them.
I have templates for my shownotes that is saved, so I can
just go into WordPress andbasically make the necessary
changes.
I also have templates forgraphics saved in Canvas, so I
(13:23):
can just change the picture ofthe guest, the name and the
episode, and I keep twodifferent color backgrounds.
One that's pink and one that'suh, and so I also have email
templates, for my guests thatare saved in my business email
address.
And so, for example when I'mready to send an email to
someone who reached out to meabout being a guest, I just
select the right template and Imake changes that are needed.
(13:44):
And so this saves me a lot oftime and a lot of effort.
And I also batch create if I'mworking on editing.
So I edit multiple episodes at atime.
And when I am creating graphics,I do multiple graphics at the
time.
And when I'm creating shownotes, I do multiple show notes
at a time.
And so the point is to worksmarter, not harder, and
creating systems is gonnadefinitely help you.
(14:05):
All right, 2number nine.
It's okay to experiment and makemistakes.
So when you are first gettingstarted, it's good to experiment
with the type of content you putout and even the kinds of guests
that you interview.
And the point of theexperimentation is to really
just find out what works foryou.
So in season one, before Ireally sat down with myself and
figure it out, You know mystrategy for working with
(14:26):
clients, I experimented withdoing two episodes on human
design basics, and you canobviously go listen to those if
you are interested in humandesign.
Now if you've listened from dayone, you know that I really
tried to weave in theinformation, about the
modalities that I love to use onmyself and with my clients
often.
But these were strictly humandesign episodes and being
(14:47):
honest.
What I found is that theseepisodes, honestly, they didn't
really do that well, and I thinkthat it's not necessarily what
my audience wants to hear, or atleast that's my assumption based
off of the stats.
But I really wouldn't have knownthat if I didn't go ahead and
make an episode about it.
Now, this is not to say that I'mnot gonna experiment again, you
know, trying to do a humandesigner or astrology, episode
(15:09):
in the future.
But for now,, it'll just besomething that I mentioned in
passing.
And mistakes are okay too, justfyi, right?
It's, it's basically, it's howwe learn, right?
We learn from our mistakes.
Okay, and my last lesson,2number 10, is to just have fun,
right?
Podcasting should be enjoyable,both for you and your listeners.
(15:32):
If you're not enjoying it,chances are your audience isn't
either.
So find ways to have fun withyour podcast and make it
something you look forward todoing each week.
Okay.
And so these are the lessonsthat I learned over the past
year in change of podcasting.
And before we wrap up thisepisode, I wanna talk really
quick about where I see the showgoing.
So I'm actually thinking aboutmoving away from seasonal
(15:54):
content.
So I don't really use a theme.
I know some podcasts that areseasonal, right?
There's a theme behind it.
That's not the reason why I did,why my podcast is seasonal.
It's seasonal because I like tomonitor my energy, right?
And so I'm actually playing withthe idea.
Of posting weekly.
You know, when I'm, when I havethe energy, my energy is good,
(16:16):
and then if it's a low energy,right, I can post a mini
episode.
And so a mini episode could besomething that's like less than
10 minutes, for example.
And so I'm still processing thisinformation.
Please be clear, right?
This information is still beingprocessed.
So I can't say that this issomething that I'm actually
going to do, but I am sitting onthis.
(16:37):
And so now that I have anestablished podcast, I want to
work on growing the showconsistently.
And so my goal putting this outthere in the universe is to have
the go-to show for momentrepreneurs.
And so I am consulting with somepodcast experts and I'm
listening to different shows.
So I will definitely keep youupdated on my growth progress.
(16:58):
And so another thing that Iwanna do is that I wanna have
more solo episodes where I'mactually talking about the
offers and programs that I have.
You know, so last season I hadmore guests.
The first season was, um, moresolo episodes.
I wanna kind of mix them in.
But I, what I noticed inreflecting is that with season
(17:18):
one, even though I had more soloepisodes, I, I didn't talk a lot
about the things that I offer,like the programs that are
coming.
You know, there's a couplethings that are gonna be in the
works in the next couple ofmonths and I really wanna make
sure that I'm allowing, mylisteners to, to hear me talk
about these things that I'mcurrently doing in my business.
(17:38):
And I feel like.
I mostly allowed my guests topromote whatever they had going
on, and I didn't do a good jobof giving more information about
what I have going on.
And so I feel that, that it'stime to change that.
And, another thing that I reallyam wanting to do is to build a
community for my podcast.
Right?
And so I have a Facebook group,but being honest, I never
(18:01):
actually did anything with it.
So it was like I did say it inthe outro from last season.
I did set up the group.
Did I actually invite people in?
No.
Did I actually post anything init?
No.
It's just there me and, uh,another one of my guests, she
joined, but that's it.
Right?
I didn't actually do anythingwith the group.
(18:22):
Being honest, it's because Ididn't have the energy to set it
up, and invite people in it.
And maybe it's because I waspregnant last season but I still
am playing with the idea ofsetting it up.
But we'll see.
I'll again, you'll be the firstto know once it's actually up
and running.
But there are some other waysthat I am thinking about growing
my community.
So something that I've beencontemplating is uploading video
(18:45):
content to YouTube as a videopodcast.
Since I film, I pretty much filmevery episode, whether it's
guest or solo.
I always film the episodeanyway.
And so YouTube has justintroduced podcast playlist and
you know, they have a specificpage dedicated to podcasts.
And since I'm working on growingmy show, I feel like it's a
no-brainer.
Upload the content that Ialready have anyway.
(19:07):
And I do already have a channel.
I just have no videos on it, butI'm working on changing that
this year as well.
So yeah, once I have that energyto get all of, you know, season
one and season two's, uh,episodes uploaded, I'll let you
know.
And if you prefer video content,then you can view the show
there.
And the last thing that I'vebeen contemplating is A, as a
way to grow my community, iscreating a mini membership for
(19:29):
the podcast where you'll getadditional content from me, like
bonus episodes and implementtrainings from both myself and
my guests potentially.
And also special access toanything that I create in my
business.
And again, it's just an idea,but I think it would be great to
add value while also supportingmy content creation efforts.
Because like I said earlier,podcasting is hard.
(19:50):
And, you know, it's notsomething, you know, that you
can do for free all the time,right?
And so, having a, a minimembership would help offset
some costs, allow me to give youmore value.
And it, it's a mini membership,so it'll be about$7 a month.
So what I'm gonna do is I'mgonna actually just link a
(20:12):
survey in the show notes whereyou can give me your thoughts
about any topics that you'd loveme to talk about, as well as let
me know if a mini membership issomething that you'd actually
support and I can see if I havesome interest.
And if I do, then I'll moveforward with the idea.
If I don't, then I'll just siton it a little bit longer, but
I'll obviously let you know ifit actually is going to happen.
(20:35):
All right, so I think that's allI have for you today.
I hope you feel inspired by the10 lessons that I've learned
from one year plus ofpodcasting.
And if you're interested increating your own podcast and
would like to chat more aboutit, I invite you to book a free
Voxer call with me and I'll linkthat in the show notes.
All right, loves I'm gonna seeyou in the next episode.
(20:59):
Thank you for tuning intotoday's episode of the Preneur
Mindset Podcast.
I truly hope that ourconversation has inspired and
motivated you to take charge ofyour entrepreneurial journey.
If you found today's episodevaluable, please take a moment
and, and subscribe and leave usa review on your preferred
podcast platform.
Your support means the world tome, and it's vital for helping
(21:20):
me to reach more entrepreneurslike you and empower our growing
community to thrive Until next.
Keep pushing boundaries.
Never settle.
And remember, the world iswaiting for your unique gifts
that only you can offer.
See you in the next episode.